Sorting through our Innovation Management Tools
We all are caught up in handling and understanding different management tools.
Are we entering 2016 with an innovating mind-set? We need too, so as to seize the growth that is going to be tougher to find.
As we look to enter into 2016 what is top of mind for innovation to take hold and become the real core within our business organizations?
Some of my quick thoughts or repeating mantras, no apologies here:
• Innovation is not the preserve of the (selected) few but the domain of the community, it is encouraging our connections to actually connect and exchange mutual value and knowledge.
• Moving innovation from just being symbolic to essential. We must stop dipping our toes in the water, we need to just jump in and get wet. We need to get everyone involved and wanting to contribute engaged and excited on where innovation can really take us
Have you ever been caught up in a sudden surge within a crowd, when it all suddenly moves, temporarily sweeping you off your feet.
This is making the pulse race a little more until you actually begin to enjoy the sensation?
It brings out a sudden rush of emotions. It can be intense, it moves you in a particular direction, often you are struggling to regain control, and everything around you heightens in your awareness. You love it or you hate it.
Either way it gives a real rush.
The days of simply having ideas moving through a pipeline and coming out the other end as finished product and services seems part of our great past.
I believe Innovation is becoming overwhelmed by all the changes we are applying into innovation activity and its management.
I would say the IM system is under even greater strain from the shifts coming from the multiple applications of technology, new approaches to design and modelling as well as all the necessary engagement and touchpoints.
Yet we are still expecting this deluge of change occurring to happily move our innovations through that past established, often manual processes, we have presently in place. I think not. We are deluding ourselves, that all is well.
There are such changes occurring.
Innovation needs to create value, both short-term and progressively over time. It fuels the growth and fires the imagination.
Yet our innovation activities are constantly coming up short for the leaders within our organizations, who continue to remain disappointed in its final outcome to stimulate and drive the growth they want to see.
It is actually the classic “chicken and egg”. Aristotle (384–322 BC) was puzzled by the idea that there could be a first bird or egg and concluded that both the bird and egg must have always existed. Leaders need to lead and are they the chicken, they are the resource for how can the people charged with innovation can lay the ‘golden eggs’ needed, if they are incapable of laying? Or should the innovation egg come first for our leaders to become more confident and build further, believing in innovation far more?
There should be no dilemma we can’t treat innovation lightly anymore, it needs to develop its uniqueness for each of our organizations to evolve. We need both the egg and the chicken to be ‘producing’.
What I’m driving towards here is that innovation is evolving is my 1st point
From my perspective, I’ve been looking at a real challenge today, that many consultants offering innovation services are not providing real sustaining consulting value to clients, only ad-hoc services.
Unless this changes it will continue to erode the clients’ confidence in these service providers and they will be seeking increasing internal solutions to tackle their problems. I think if this trend continues it will be a mistaken course.
Consultants are not addressing many of the changes occurring and ignoring opportunities to adapt to different circumstances, they are simply not putting up a strong case of their engagement by redesigning their business models or opening themselves up to different forms of collaboration.
In many ways, the consulting industry specializing in innovation is its own worst enemy.
It is highly fragmented, often highly specialized in certain innovation practices, and much of the advice comes from a cottage industry of independent practitioners, caught up in executing and little time for advancing their own knowledge.
Do we know what are the dependencies and requirements for building and sustaining your organizations innovation success?
How do you sustain innovation, is it more through the structuring of everyday work, by creating a particular set of social rules and resources that foster specific routines? Or something different?
We work really hard at maintaining these re-occurring processes, never willing to extend and push them in different and new ways. We have actually become very static in our approaches and learning, we are not learning anew.
We often simply end up with incremental innovation that might just ‘nudge’ the growth needle but does little more than sustain us in the present and can be ‘contained’ in a tidy process that makes many, including the ‘bean counters,’ very happy until someone changes the game.
Then we need to think differently but this is usually far too late.. As demand is more volatile today we need to experiment, explore, learn and adjust. What becomes more important is the ‘work to be done, and how we go about tackling this and not the work done where we often simply ‘default too. Surprisingly Adam Smith identified this important difference in work way back in 1776.
It seems this is the era of the digitally savvy entrepreneur.
With the dizzy array of choices, combined with technical prowess and ‘plugging’ these into ‘seen’ customer needs.
These are setting about disrupting existing businesses and establishing new ones, on an ever-increasing global scale.
So what and how is the incumbent meant to react if it is an existing market?
What should they do when they realize the traditional markets where they have safely operated for years has suddenly been overtaken by a new market creation, one that has gone outside old borders in industry and product.
Markets that are in the hands of the technically savvy entrepreneur are to be sliced, diced and recombined, are providing totally disruptive approaches to existing business models.
If they get the factors right, hit the needs of customers in their design, understanding, agility in responding to learning and adapting, ability to be fast to market and capable of scaling up really fast, then they transform spaces, leaving the established players desperately struggling to find answers and catch up.
The whole world of business is changing radically.
Innovation often fails to align to the strategic needs. This is often not the fault of the innovator.
Many innovators are simply happily working away with no specific guidelines, apart from the general remit of “we need to be more innovative”, it lies in the boardroom that is not communicating the board’s needs clearly enough down the organization.
Building up our capacity to innovate does need to understand and reflect the organization’s business activities, as innovators need to grasp the value creation aspects that will deliver the necessary capital-efficient and profitable growth, and then ‘go in pursuit’ to achieve their contribution to these goals.
Even the basic questions often remain unclear, those of how are we looking to grow revenue, save costs, reduce working capital or improve our fixed capital? Managing our innovation activities can help in all of these. Actually if you ask I expect the CFO would say “all of them” but each does have implications on understanding of the fit and eventual role of innovation’s contribution.