Shifting to the 21st Century Business models

Gary Hamel is amazing, he is constantly thinking about the future and lays out how to get there; he has been doing this repeatedly for years, this time it is discussing the innovation drags we presently have and how they are holding back the 21st Century business models.

One quote of his seems to hit home for me especially “The real brake on innovation is the drag of old mental models. Long-serving executives often have a big chunk of their emotional capital invested in the existing strategy”

A real big challenge is changing old mindsets but how?

Today, the value of Business model innovation seems to be a critical part of breaking out of the old and finding new avenues to growth and prosperity.

The trouble today is the existing mindset of the manager is often the major block to challenging the existing business model and working towards a real change.

This lack of realisation is increasingly allowing the young usurper, the entrepreneur, into seizing the opportunities and seizes the initiatives of the very growth needed by existing businesses.

Simplicity drives Adoption often in Innovation

Getting us lined up for adoption

Keeping it simple can often drive adoption. This week I had the pleasure of attending a Brightidea (https://www.brightidea.com/)  “Birds of a Feather” event in Zurich.  A pleasure clearly, why? Simply because it turned out differently than I had expected. Let me explain.

I have a tendency to be wary of claims or statements like “global leaders in innovation management” and “driven more success than any other innovation management solution provider” as it is hard to validate that from simply what I can read on Brightidea’s website, or through verification of independent research.

What can be said as a growing validation though is that they are clearly being increasingly recognised by many global customers as an important platform contributor to their collaborative innovation process.

The systematic understanding of Business Model Innovation design

Business model innovation is shaping up to be one of the most challenging aspects of leadership of existing businesses and aspiring leaders do need to fully understand how to map out the business value.

The question today being faced by many is how to transform existing business models so as to avoid that race to commoditization and decreasing shareholder value and so to provide improved value.

Equally business model innovation increasingly needs to be able to reduce the threat of new competition that is constantly finding ways to undermine your present business. The Entrepreneur is snapping at your heels like never before.

Leaders need the tools, skills and experience to envision, test and implement new business models more than ever and certainly faster than ever.

The worrying aspect today it seems is that many leaders are still not knowing what it is within their existing business model that ‘combines’ to make the existing profit engine of the business, those ‘value points’ that really provide the innovation opportunity to sustain or challenge their existing business models.

So what is Business Model Innovation?

Drawing fresh innovating oxygen into the body

This must be the time of year for all those innovation reports to resurface for fresh innovation thinking. Recently I went back to the OECD report (opener here. http://bit.ly/buIiv8) and began to breathe in more innovating air.

Not bad from the OECD but that is one of their purposes in life I suppose. Why? A number of points stand out and using OECD summary headings, these were:

Policies need to reflect innovation as it occurs today.
We all do get stuck in repeating old ways yet the world and how it explores, experiments and investigates is constantly changing. It has become highly interactive and a multidisciplinary process with so much more need for collaboration across a diverse network of stakeholders.

Although it is getting more complex focusing on performance through innovation is very much a today thing.

People should be empowered to innovate

The National Innovation Institute argument

Further to my last blog post on the need for a National Innovation Institute, I’d like to expand on this further as I’m presently here in Singapore and feel this is even more topical.

Always Singapore provides you with a positive impression when it comes to development. It is a country that consistently experiments and explores its options to grow its economy. Innovation is within this mix but I still think it should be more central, visible and coordinated to extract that little ‘extra juice’ often needed today.

Visiting Singapore on this trip I’ve been examining where innovation ‘fits’, and there are plenty of examples of experimentation backed up by investment seed money, but for me, innovation still lacks a certain coherency and consistency of purpose within policy.

I feel with the changing nature of innovation and its increasing value creation aspect it does need to be given a greater sense of attention, so further investments can build innovation deeper into the fabric of society.

A national innovation body can bring this coherency of purpose that Singapore strives for.