Taking Final Ideas to Market is the Hardest Part

 

It seems so simple doesn’t it – “bringing final ideas to market”. So easy to say, yet it does seem so very hard to achieve.

Everything we should be aiming at is ‘successful execution’, it’s the last, hard five yards of all the work that went into something, which can be finally realized and come to ‘commercial life’

Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. In the US there is this powerful push to make money far more and to realize innovation, as clearly you must focus on the ‘making money part2 otherwise it remains a good idea but not fully market executed.

Europe has many good ideas but they seem to get lost in this final stage, the execution of the concept, turning it into something realizable and commercially valuable, or socially needed. Much of Europe’s hard work in the discovery and validation stages fail to gain scale due to this lack of sustaining commitment until the concept is firmly established. There is far more emphasis on this final step within the Horizon 2020 funds to show ‘proof of concept’ or commercial value than in the past and that is a good thing.

Putting more resources behind the likely winners, rather than on projects that simply stay ‘blue sky’ or conceptual, then get picked up by others to commercialize. It is the final go-to-market that makes a real difference in wealth creation and job creation.

Innovation has the power to unlock the Energy Transition

The energy shifts undergoing in the energy transitions today are allowing real innovation opportunities when you survey the innovation landscape.

There is complexity in all the energy transitions going on. Still, it is the ones that can see the possibilities and ‘energize’ through new innovative solutions that hold the future in our hands to capitalize upon as fast as we can..

All we can predict is that the pace of innovation and energy transition will speed and then scale up to meet the needs of a world rapidly wanting to decarbonize, and the companies that are the investors in innovation will be the best placed to capitalize on this.

During the next ten to twenty years, we are in a race to transform our energy systems, one that moves from fossil fuel reliant to clean fuels based on renewable energy. Innovation is the catalyst for this.

From MW to GW’s of Renewable Hydrogen using Electrolyzers

I was listening to a short chat between Armin Schnettler, the SVP New Energy Business, Siemens Energy, and Kevin O’Donovan. Kevin, without doubt, is an outstanding, knowledgeable technology evangelist for all things relating to the Energy Transition.
The two briefly discussed green Hydrogen and where Electrolyzers will fit within the future strategy of building a broader Hydrogen business. You can watch the 4-minute chat here on YouTube.
The conversation triggered several questions that I decided to find out about, research, and learn and covered in two posts, this one and one specifically on Electroyzers over on my dedicated Energy Transition site of https://innovating4energy.com

I certainly believe we will see emerging a lot of new inventions and innovations to get the Electrolyzer based on PEM technology Industrial ready.

Sharply accelerating clean energy innovation

Today the International Energy Agency (IRA) released a long-awaited update on where innovation needs to be in the energy transition we are undergoing.

At their own admission, it has been three years since they (IEA) released its last Energy Technology Perspective (ETP) report. Although they argue they have been reflecting on the critical technology challenges, it is way overdue.

In this new report, “Energy Technology perspective: Special Report on Clean Energy Innovation” released today, 2nd July 2020, they have developed some improved modeling tools to bring a higher capacity to answer key technology questions in greater detail. This is good news.

IEA will further follow up later this year with a flagship ETP 2020 publication later in the year to keep a tighter and more consistent focus on the role and need of innovation to accelerate clean energy transitions.

They, the IEA are planning an IEA Clean Energy Transitions Summit really soon to convene ministers and CEO’s to the aim of driving economic development by this more robust focus on clean, resilient, and inclusive energy systems.