The limitations, criticisms and new pathways for Design Thinking – Part two

This is part two of my thoughts that came out of investigating and researching design thinking in the past couple of weeks. Part one is here

 

Within these two posts, I want to provide my thoughts, bridging the present and pointing towards a better design thinking future, one that in my opinion, is urgently needed.

These two posts are not intended as a mapping of the present DT landscape, they are reflective posts coming from what I researched.

The ‘product of my work’ itself is presently being worked through to be available as an e-book in the coming weeks. It has not been easy and often I found a level of confusion that kept forcing me to dig some more and I’m still not sure I have the answers, perhaps just lots of open questions. I think design thinking seems presently fairly messy and I feel is in need of a complete reset.

The intent of the e-book- direct link here ( design-thinking-improving-potential-innovation) is to offer a practical, direct takeaway of design thinking, more of the present practices and then where it is possibly heading. I tried to go linear, gone circular, gone holistic and at times ballistic and sought out tactical and strategic design, recognizing how its orientation has moved through product, service, experience, business model and is lifting design into new ways of orientation at tactical and strategic levels.

As I found out from my research, there is an awful amount of “noise” and “hype to work through to find the past, present and future positions of design thinking. In summary, I think design thinking is undergoing a revolution, a certain maturing but it is littered with a very messy, highly competitive present.

The limitations, criticisms and new pathways for Design Thinking – Part One

Let me summarize where we are today in design thinking. In the past couple of weeks, I have been spending a fair amount of time on investigating design thinking.

This is part one of my thoughts that came out of investigating and researching design thinking Part two link is here.

In these two posts, I want to provide my outcomes, bridging the present and pointing towards a better design thinking future, in my opinion urgently needed.

The ‘product of my work’ itself is presently being worked through to be available as an e-book in the coming weeks.

The intent of the e-book with a direct link here ( design-thinking-improving-potential-innovation) is to offer a practical, direct takeaway of design thinking, the present practices and where it is possibly heading. I tried to go linear, gone circular, gone holistic and at times ballistic and sought out tactical and strategic design, recognizing how its orientation has moved through product, service, experience, business model and lifting design into new ways of orientation at tactical and strategic levels.

As I found out from my research, there is an awful amount of “noise and hype” to work through to find the past, present and future positions of design thinking. In summary, I think design thinking is undergoing a revolution, a certain maturing but it is littered with a very messy, highly competitive present.

I am suggesting that perhaps design thinking is a current ‘burning platform’ and the term ‘design thinking’ is so loaded it might need to be reworked under different banners to allow it to evolve as it equally needs to be restated and deepened in its skills, practices, uses, and methodologies.

Inspiration, Ideation and Implementation

SurrondedFinally, I am completely surrounded by inspiration, ideation and implementation. I have that feeling of being somewhat overwhelmed, I can’t twist and turn anymore, it simply will not go away.

Do I throw myself off the building or decide to listen a little longer? It really is forcing me to think.

Today it seems whenever I pick up a business book each chapter has a section on it.

Also, I seem not to be able to not fall over all the articles extolling its virtues, I mindlessly “Google it” and you can see your whole life flash before you, if you decided to investigate this seriously.

What am I talking about? 

Well, nothing other than Design Thinking. I know, most of you are so heavily into this you feel you might as well ‘flip’ over to the next article but are you, really?

Seeing Your Innovating Future Across Different Horizons

The three horizons offer us much to frame our innovating future
IFD Mountain ViewFollowing a couple of recent posts on reflecting on the three horizons methodology, firstly here and then here, I wanted to come back to where I see real value, in managing your innovating future.

The 3H methodology enables us to look out into the future, across three different horizons that can manage the transition between the short, medium and long term in our innovation activities, something often badly lacking in most organizations’ thinking.

It allows us to gauge the challenges, adding aspects we are beginning to gain a sense of, transitioning from one position to another. It allows us to deepen our evaluation of the innovation portfolio of activities, resources and skillsets across different delivery frames of the short, medium and longer term.

Three Horizons – fields of future, full of foresight.

Three Horizon Book Bill SharpeI’d like to relate to parts of a book that came out in late 2013 from Bill Sharpe, actually more a booklet, called “Three Horizons: The Patterning of Hope”, published by Triarchy Press, has some really helpful insights that is truly fields of future, full of foresight.

In this book, Bill outlines his distinct ways of creatively working through many of the unknowns, by framing and connecting through the Three Horizons, (3H) as his contribution to the patterning of hope for all our futures.

I draw out a lot from his thinking, experiences and approaches within the book. Some of these initial thoughts outlined here, re-affirm my own thinking and focus on the 3H, specifically for innovation and its management.

Here are some of the ‘triggers’ I connected with strongly from his book:

Reflecting on the Three Horizon Model for our Innovatation in the Future

Business as usualThere is that prevailing sense that we are just managing the business, as usual, leaving many increasingly uncomfortable and feeling exposed to concerns over innovation in the future. Why?

Our businesses are not adapting fast enough to changing conditions in the market, often lagging in the competitive race to update and keep relevant.

Businesses are struggling with conflicting knowledge flows and incoming intelligence, just simply managing their talent to keep them relevant, engaged and outwardly orientated.

They need to constantly adjust and adapt to the demands and challenges within the societal conditions, environments and markets, grappling with constant shifts in consumer demand and coping with the declining natural resources and what all of this might mean.

We are often short on foresight and certainly struggling with growing complexity.

Struggling with the sums of our capital



Sum of all our capitalsOrganizations have been focused for far too long on the importance of financial capital but forget it is the sum of all their capitals that really counts.

The combined capitals determine and drive organizations’ destinies.

We are caught in a constant focus upon our achieving a return on our (financial) capital as our measuring criteria. Organizations strive for improving their ROCE, RONA, IRR,  EVA and a host of other financial measures.

As Clayton Christensen has been arguing the agenda of organizations begins and ends with the “search for numbers”. I think there is a time for changing this, we need to search for the knowledge that makes-up eventually the numbers.

There has been a distant voice for some time putting forward the need to appreciate and value the other capitals sitting within organizations.

Much of the discussions have been housed under the term “intellectual capital” which denotes the sum of knowledge made up and contributed by our human assets, our organizational structures and our relationships that are developed.

These are the ‘capitals’ that transform into economic value through organization action. It is the financial capital that simply finances this.

Forming the unified view on innovation design

Although we are seeing a number of cases where innovation in its structures, functions and design are evolving, we still have not achieved the mainstream recognition of innovations importance within the boardroom. In many organizations it still lacks a clearly separated ‘voice.’ Its present voice tends to be fragmented within its parts represented by the separate functions providing their narrower view of innovation.

You still have marketing, research, financial, strategic development all offering their unique views of what and where innovation can contribute. This often ‘fragmented’ approach reduces the promising breakthrough effect of innovations potential contribution.

By not having this comprehensive and cohesive viewpoint articulated at board level by a fully accountable person, the Chief Innovation Officer, innovation often stays locked up in one position or another.

No one is stepping in and unlocking its full potential from a holistic viewpoint, totally responsible for innovation by structuring it, for adding real scale, giving it momentum and growing sustainability but more importantly driving it throughout the organization from the top board room perspective.