The limitations, criticisms and new pathways for Design Thinking – Part two

This is part two of my thoughts that came out of investigating and researching design thinking in the past couple of weeks. Part one is here

 

Within these two posts, I want to provide my thoughts, bridging the present and pointing towards a better design thinking future, one that in my opinion, is urgently needed.

These two posts are not intended as a mapping of the present DT landscape, they are reflective posts coming from what I researched.

The ‘product of my work’ itself is presently being worked through to be available as an e-book in the coming weeks. It has not been easy and often I found a level of confusion that kept forcing me to dig some more and I’m still not sure I have the answers, perhaps just lots of open questions. I think design thinking seems presently fairly messy and I feel is in need of a complete reset.

The intent of the e-book- direct link here ( design-thinking-improving-potential-innovation) is to offer a practical, direct takeaway of design thinking, more of the present practices and then where it is possibly heading. I tried to go linear, gone circular, gone holistic and at times ballistic and sought out tactical and strategic design, recognizing how its orientation has moved through product, service, experience, business model and is lifting design into new ways of orientation at tactical and strategic levels.

As I found out from my research, there is an awful amount of “noise” and “hype to work through to find the past, present and future positions of design thinking. In summary, I think design thinking is undergoing a revolution, a certain maturing but it is littered with a very messy, highly competitive present.

The limitations, criticisms and new pathways for Design Thinking – Part One

Let me summarize where we are today in design thinking. In the past couple of weeks, I have been spending a fair amount of time on investigating design thinking.

This is part one of my thoughts that came out of investigating and researching design thinking Part two link is here.

In these two posts, I want to provide my outcomes, bridging the present and pointing towards a better design thinking future, in my opinion urgently needed.

The ‘product of my work’ itself is presently being worked through to be available as an e-book in the coming weeks.

The intent of the e-book with a direct link here ( design-thinking-improving-potential-innovation) is to offer a practical, direct takeaway of design thinking, the present practices and where it is possibly heading. I tried to go linear, gone circular, gone holistic and at times ballistic and sought out tactical and strategic design, recognizing how its orientation has moved through product, service, experience, business model and lifting design into new ways of orientation at tactical and strategic levels.

As I found out from my research, there is an awful amount of “noise and hype” to work through to find the past, present and future positions of design thinking. In summary, I think design thinking is undergoing a revolution, a certain maturing but it is littered with a very messy, highly competitive present.

I am suggesting that perhaps design thinking is a current ‘burning platform’ and the term ‘design thinking’ is so loaded it might need to be reworked under different banners to allow it to evolve as it equally needs to be restated and deepened in its skills, practices, uses, and methodologies.

Swimming along a road in a flood of digital transformation

swimming-along-the-transformational-roadI am so caught up in transformation, no, actually I am swimming in it. No gentle backstroke for me lapping in the digital transformations that are being written about, this is a hard swim, one I’m not sure I can stay afloat and make headway, yet I must, well actually we all must. We all need to learn to swim along this new digital transformation road.

Recently I was asked to complete a review of digital transformation, to gauge where it presently is, to take a look at the leading emerging practices and ‘professional ‘wisdom’ and turn these insights into a report due out before the end of the year.

There are many innovation implications in this digital transformational journey that hold my increasing attention. For most of this last twelve months I have been increasingly tracking, researching and responding to supporting clients need  about digital transformation, so I was happy to take this on. Little did I realize how this digital transformation has become a flood, a torrent of wisdom, many offerings different, often varying views and advice.

Achieving a Level of Fluidity in Innovation

fluidy 8There is this constant set of discussions about changing structures and models to become more adaptive, agile, lean, flexible and fluid; to react and deal with the increasing turbulence occurring all around us.

We all sense this pressing need to react and become more responsive, becoming more adaptive to changing environments and business challenges, that are often unknown, unexpected, or not yet explored or exploited. The question is how much and how far can we go?

Organizations are facing increasing a dilemma in how they organize and manage within their systems and structures.They are being forced to deal in increasingly complexity and environmental turbulence and ‘adapting the appropriate response’ remains increasingly a difficult one to master, within the existing regime they have in place.

On the one hand the value in stability is still essential; working within specific routines and practices gives a clear ‘path dependence.’ This stability allows for efficiencies and effectiveness to be constantly at practice, constantly building the problem-solving processes, to master tasks in complex environments to resolve ‘known’ problems in ‘given’ ways but this relies on this stable flow and that is not the case of much of what we have to handle today.

We are being challenged more and more on this efficiency and effectiveness focus. It is often not working to deliver the results. We are missing a new way of working.

The ongoing challenge is making change our constant

Change is a constant 2Thinking about the managing of change has been occupying my mind in recent weeks. It will continue into the next few weeks as Jeffrey Phillips of OVO Innovation and I have co-authored a White Paper called “the critical interplay among innovation, business models and change” as it rolls out.

In this we provide a foundation document that highlights the important interplay between innovation, business models and change. To launch this, we have kicked off our thinking with a feature of the week on Innovation Excellence introducing the themes that have multiple interplays we often fail to exploit when it comes to innovation.

The opening post is entitled “the interplay surrounding innovation”. Please take a read

Our opening argument revolves around the recognition of change as part of an interplay

We argue that we are failing to manage the different and multiple interplays that are constantly taking place when innovation occurs. We are often ignoring them and failing to extract the best or optimal value out of the innovation we are introducing. The change effect is often being ignored.

The challenge for the CIO is the fusion of business and IT.

Field guide Practicial IT Deloittes 1
Taken from the Field Guide for Practical IT by Deloittes

In the past twelve months or even more, I think there have been some exceptional reports and thinking coming out of Deliotte’s group   on business issues

These have been from their dedicated practice centers, their University Press and the Deliotte Consulting LLP, mainly from the US practice.

I would regard their thought leadership as close to the top or even at the very top of any of the big consulting firms.

I’ve certainly gained some richer understanding as I am sure many others have and for me Deloitte deserve significant praise for investing in their thought leadership thinking.

Exploring the Drivers of Innovation Change

ChangeI always show a particular interest in statements claiming to have identified a relevant driver of innovation change, then think through these.

Can these be valuable and be associated to the portfolio situation within an organization’s need, in seeking different viewpoints of product or service change?

Opening up our thinking to change can drive our business offerings very differently.

Often within these drivers, we do need to explore what is the underlying force behind them, it allows us to pause and think. As you think through what these different change drivers on what it might mean to extend your new product or service developments, these can prompt radically different and imaginative solutions to consider..

Using the different drivers can give you new insights into your innovation activities plus also can prompt significant changes to freshen up your innovation portfolio.

They are certainly a good place to start to get the creative juices flowing even more.

Inspiration, Ideation and Implementation

SurrondedFinally, I am completely surrounded by inspiration, ideation and implementation. I have that feeling of being somewhat overwhelmed, I can’t twist and turn anymore, it simply will not go away.

Do I throw myself off the building or decide to listen a little longer? It really is forcing me to think.

Today it seems whenever I pick up a business book each chapter has a section on it.

Also, I seem not to be able to not fall over all the articles extolling its virtues, I mindlessly “Google it” and you can see your whole life flash before you, if you decided to investigate this seriously.

What am I talking about? 

Well, nothing other than Design Thinking. I know, most of you are so heavily into this you feel you might as well ‘flip’ over to the next article but are you, really?