Multiple Use of the Business Model Canvas

Recently I was having a ‘conversation’ with Alexander Osterwalder concerning the limited adoption of the Business Model Canvas within large organizations. I was asking him if he agreed and if he had any thoughts on this.

Now if you know Alex, he is either jetting off to somewhere in the world to keep spreading his Business Model gospel, or about to get immersed in his next idea associated with it, so these conversations are grabbing him through twitter or short email exchanges.

Short and sweet
Excellent! One thing I’ve seen: once the Canvas is in an org it spreads organically, virally without my intervention… interesting research topic!”

Those of you in the business world that have either been hiding under a rock recently or obviously as it seems, in a number of larger organizations, the Business model canvas comes from the pioneering work Alex did for his PhD.

This was published not just in his thesis but in a bestselling book, as lead author, called ‘Business Model Generation” http://amzn.to/uY9U4b. Also take a look at his site : http://bit.ly/m4DNC1

The books claim of “You’re holding a handbook for visionaries, game changers and challengers striving to defy outmoded business models, and design tomorrow’s enterprise” on the cover, it sets itself up for the imaginative person striving to alter the status quo within their business.

The Accelerating Innovation Tide Across Asia.

Asia is moving towards the remaking of the innovation landscape, I have no doubt about that. Over the next ten years or so, along with a number of other wealth-generating activities, the centre of gravity for innovation will shift increasingly towards the East.

I have been lucky to see part of this taking shape in my 15 odd years being based in Asia until recently. For twelve years I was based in Singapore and it is still, like all of Asia, on my advisory radar. Innovation in Asia is quite different; here are some of the dynamics. Others will follow.

The combinations abound are ‘rich and heady’.

With the attraction of fast-growing markets, rapidly growing middle classes, rising education standards with millions of graduates emerging across Asia and plentiful state funding you have a powerful cocktail to ‘kick start’ innovation.

For many countries in Asia they are well passed the ‘kick start’ and more into the establishing and maturing of their specific ‘brand’ of innovation.

The West views Asian innovation through the wrong lens.

Innovation Convention 2011, EU organised, Brussels

The European Commissions Innovation Convention 2011

I was planning to go to this convention held in Brussel over December 5th & 6th, 2011, but eventually was forced to stay back in the office to complete some work for different projects I’m working on.

Thankfully the main conference was online so I was able to follow it, even if a little selectively.

I’m sure you agree on conferences or in this case, a convention, are often ‘variable feasts.’ You never find everything appealing or valuable to you, but even at a distance, I did find plenty of interesting areas in those I was able to watch.

I hope they make many of the sessions freely available post-convention as they have much to draw ‘inspiration and understanding’ from for all of us.

I’m not planning this as a detailed report of the convention but to reflect  and comment about why I think it provided a good contribution to the innovation debate(s), especially here in Europe.

We do need to ‘tune in’ more on what these events can offer, if managed well, in-depth and breadth of innovation’s scope. I’m singling out some of the more striking moments for me.

Is innovation within the consulting sector under enough pressure?

In a recent study (see below for details) it seems innovation activities need to change within what consultants are offerings as services to their clients.

The study makes for fascinating reading and answers a number of questions I’ve been recently having.

Let me expand on this:

One: there is increasingly less time available within the mid to large consultants to train, research and development for their services so as to differentiate themselves in innovation, in what is actually becoming even more of a crowded market.

Focusing on maximising utilization and containing overheads and costs leaves less time to think and develop.

Two: equally the cumulative experiences of clients in dealing with consultants, especially through the practice of more central procurement, has added more pressure on consultants not to provide added extra or to take more radical approaches to innovative solutions for the risk of being compared badly, not offering clear returns and then screened out of the bidding process.

Aware, Exploit and Sustain Innovation Framework

I have a secret confession to make, I collect innovation frameworks, there I’ve admitted to it, and feel just that little bit better that one of my innovation secrets is out.

This collection has built up over eight or so years and I have certainly seen some really excellent ones but also some seem pretty thin, those “oh dear” moments!

I suppose I collect these a little like collecting pictures; some rare, some new, some promising but you can recognize and appreciate each for expressing that often difficult task of encapsulating innovation in any organizing framework.  Sometimes it simply boils down to each to their own, as long as it does the job, then fine.

Although I’m always curious to see how these seemingly can differ so much. Many I’m just convinced don’t go underneath the initial organizing framework top picture and I feel that is wrong. Some just seem to skate on innovation ‘thin’ ice.

I’ve used one over a number of years that I feel builds innovation systematically.

The Innovating Power of Eight Words

Lately eight words have come up more often than not as the new imperative for business, not just for the start up but the more established business to measure themselves against.

We live in ‘volatile’ times and they reflect what we have to constantly remind ourselves to do and they just are keeping me buzzing at present.

These are: Adapt, Investigate, Agility, Speed, Scale, Impact, Experiment, and Execute.

Here is my take on the power of these eight words that need to be in our innovating lexicon

Innovation is simply in crisis near you.

Over the weekend I was enjoying my cappuccino and suddenly it started to taste bitter, not from the actual coffee but from what I was settling down to read of us being in innovative crisis.

I enjoy a lot of what Steve Denning writes and his series in nine parts on “Why Amazon Can’t Make a Kindle in the USA” (start here http://onforb.es/oK1Cxh ) has really hit home on the seriousness we are facing in Western countries over innovation capabilities.

He mentions the “decades of outsourcing manufacturing have left U.S. industry without the means to invent the next generation of high-tech products that are key to rebuilding its economy”, as noted by Gary Pisano and Willy Shih in a classic article, “Restoring American Competitiveness” (Harvard Business Review, July-August 2009).

The pursuit of profit is killing innovation

Building an Integrated Innovation Capability Framework

My real area of dedicated focus and wish to achieve, is in supporting organizations, teams or even the individual, to really build their integrated capability and capacity to innovate as a connected framework.

The critical design is of three mutually supporting capability building platforms do need to be put into place.

Within an organizational setting, you need to have in place three supporting capability building platforms; organizational supporting, knowledge and competency gathering, and a clear innovation process to channel new capacity through as final products or new services. All three need to be in place and integrated.

If you have these three platforms in place you can begin to move from more of an ad hoc set of capabilities through to a more integrated, synergistic and unique innovation capability framework to grow from.

Tacit Knowledge- Rich in its Innovation Implications.

Imagine if we could understood tacit knowledge better—what it was, how we can set about to capture it and organise it effectively, once acquired how it can be built upon even further.

How can we learn to recognize it more actively as as essential part of our lives, when to trust it, how to teach it to others, how to share what it has offered to us, as individuals, to others.

Then imagine what it could provide us for this knowledge to be leveraged within any broader community use, so it is knowingly valued by others as something they can gain from, not as we often do, simply reject it as not within ‘our’ experience.

That could be pretty valuable. It could give us a deeper understanding and empower us to function better in many sorts of situations. Then surely we must search for understanding this more and what it means, as in this case, for relating it to innovation.

Let’s start off by stating tacit knowledge is inherently inefficient, so is good innovation; it is messy, often unstructured. Why do we continue to not give this TK sufficient ‘head space’ in our thinking? I

s this because it is not tangible, that softer aspect that we reject as we don’t have time for it or simply we don’t ‘trust’ it like those ‘hard’ quantifiable measuring points?

A quick innovation translation

Often you can be asked or placed in a position where you have to assess quickly the innovation capability of an organization, a unit or a team, working on an innovative concept to deliver in changing market or organizational circumstances and can they?

There are many ways to do this but when someone says “look, (and takes a long breath) it has to be really quick as we need to make some fairly swift decisions to meet some deadlines” then you can’t go and propose a three-month study, or to construct an extensive questionnaire.

Sometimes a real urgency needs some sharpening down within your focus.
You certainly need to be careful in accepting these assignments and ensure you set out some caveats and qualifications before you accept them.

  • Caveat lector, “let the reader beware”
  • Caveat emptor, “let the buyer beware”
  • Caveat venditor, “let the seller beware”

Six honest men are often simply not enough.