The fog surrounding innovation is disorientating me

I’ve been in a little bit of an innovation fog recently, I’m possibly losing orientation. I hear so much sound around me but it is becoming disorientating, I’m not sure where to tread.  Am I heading in the right direction, or going off on a tangent, away from much that is “the place to be”.

The more I read, the less I understand, yet the more I read, the greater my awareness of innovation and all the mountains we have still to climb. It is a never-ending journey it seems, yet I’ve found I have pressed the pause button. I need some time to allow the fog to lift but can I afford too?

There is this increasing intensity of innovation wisdom being produced daily, you can just get utterly and totally all-absorbed in all the nuances, all that advice.

So much that is written is offering the ways forward on past approaches, highlighting where we are going wrong on past experiences, and in some cases providing the “cure all” simply all within one article based on their narrow view of the solution, set in a specific context.

It can bring you to a stand-still but much more than this, it can all be highly dangerous.

Millennials see innovation differently from today’s leaders.

Deloitte Touche Tohmatsu Limited (DTTL) has provided a set of interesting results from a survey of the world’s future leaders and what they think about innovation released for the World Economic Forum, January 2003

The top line was only 26% of those surveyed believed their current organization’s leaders encourage the practices that foster innovation. This indicates a major shift really is needed in the organizational mindset to give innovation the chance to thrive.

The implications are nicely summarized by this statement from Deloitte’s Global CEO. “Innovation at the institutional level is needed to sufficiently shift an organization’s mindset to allow new ideas to truly emerge and thrive,”

The Deloitte Global CEO Barry Salzberg went on to say: “While our current business leaders can debate how and where to innovate, it’s clear how much importance our future leaders place on innovation—not just as a driver of business growth but also as a catalyst for solving society’s most pressing problems.”

Heat-seeking innovation that comes inbound from a panel discussion

I’ve been listening to and watching some of the discussions and panels coming out of the World Economic Forum and the value is worth the investment.

I’ve saved the $40k that it is estimated to attend this annual event and I can certainly find the time to absorb what is being said in my own environment.

Perhaps the messages are more salient because of this, I don’t know, as I’m highly unlikely to be attending this forum as you have to be invited.

So what has caught my attention is not surprising for its relevancy, to what I do and think about, around the issues of innovation and its ability to lead us out of our present adversities

The one discussion that was valuable on this involved a panel that spoke at length about risks in uncertain times. It was headlined as “Leading through adversity” but focused on the uncertainty being faced and where innovation can help in reducing unfamiliar risks and giving us some clarity.

The innovation word within the World Economic Forum

I was reading through the World Economic Forum’s agenda for this year’s meeting in Davos, taking place between 23rd to 27thJanuary, 2013 and saw Innovation is back on the agenda, big time.

The agenda is a collective ‘innovation tour de force’ to solve all of our current ills for our leaders to work through, to begin to find all the solutions necessary.

The three programme pillars of the 2013 session are in themselves a statement of where we are economically and socially and what we need to work though: “Leading through adversity”, “Restoring economic dynamism” and “Strengthening societal resilience”.

The themes are all placing the emphasis on the building, improving, unleashing, rebuilding reinforcing, sustaining and establishing which tells us exactly where our present business and economic woes need to go to be on the economic up.

The rise of innovation

So let’s take a peek at the rise of “innovation” within the preliminary agenda available, it is actually used 47 times within the document but in very specific ways that take it beyond the buzzword into something that has substance.

Leaders are feeling the effects of Innovation Vertigo says GE

GE have just released their latest Global Innovation Barometer survey and they are strongly detecting “Innovation Vertigo” from the survey conducted through more than 3,000 senior business executives in 25 countries.

This ‘dizziness’ for many is being caused by a growing unease with the continuing changing dynamics of today’s business landscape and uncertainty over the path forward. This is forcing leaders to think differently about how they will achieve growth.

The good news though is it does seems that many are beginning to embrace this complexity by exploring new and sometimes unexpected opportunities to innovate.

Building a Core into the Capabilities of Innovation

I think most would agree there is a continuing need is to build the management of innovation into a clear organizational capability, where innovation becomes a continuous effective innovation process. If you don’t agree, then I’d suggest you don’t bother to read on!

The struggle to date is that innovation remains hard to manage well; we strive to systematize it and then attempt to replicate any success we then have achieved. Often this does not work as the variables that make up innovation can be different for each innovation event or activity.

The make-up of innovation

I think we all recognize that innovation is made up of both tangible and intangible assets. It is the marriage of these two that makes innovation a unique capability to manage in well-structured ways. It is the people engaged in innovation activity that make it work.

Everything else, the process, structures, technologies and management systems are just the contributing enablers.

Innovation and the Deepening Linkage

For me, 2012 was a defining year. Much of what I wanted to achieve in bringing together a growing but fairly comprehensive innovation tool set has seemingly materialized.

The collaborative work that Jeffrey Philips and I undertook has been a significant contributing factor, and I owe him a big thank you for being such a great collaborating partner.

Also during the year I have tried to keep a consistent update on the flow of this work through this blog: paul4innovating.com and wanted to keep publishing selected aspects in association with the recognized leaders in innovation knowledge.

I often like to think out loud and it is specifically motivating when others respond positively to what I’m thinking – thanks for that, it is motivating and encouraging.

You may not know but I work through two organizational structures, firstly www.agilityinnovation.com that is 100% focused on innovation and also www.hocaconsulting.com that works on subjects important to growing organization’s capability in today’s world but keeping innovation central to the framing solutions.

These combine and underpin my advisory, coaching and consulting work. These need more shaping but do have all the essential content, perhaps too much!

Surfacing the challenges and road blocks to innovation.

Jeffrey Philips wrote recently a blog entitled “what really blocks innovation” that he has seen at executive level towards innovation when introducing the work mat approach he and I developed. He put these into four framing boxes that make up the potential barriers. I agree with all of what he says and more.

I’d like to go a little deeper with a suggested way to surface these deeper personal hidden blockages that you do find in working with innovation, that the work mat brings out. It is surprising as they often have real commonality once surfaced and then you need to find the dedicated time to allow them to be fully discussed, as they are critical to unlock.

Often in innovation adoption there are so many hidden barriers that need drawing out and resolving. Take a read of Jeffrey’s observations, as they clearly triggered my own approach of how to deal with them which I thought I’d share here.

As Jeffrey states there are “very different perspectives, different goals and even different definitions between and among members of many executive teams.” The key is to surface these.

We both totally share this point that Jeffrey raises, that “sustained innovation can only occur when there is clarity about goals, alignment within the executive team to the goals, deep commitments to appropriate staffing and resource allocation, and the willingness to lead into risky or uncertain initiatives.  When these factors are present, innovation can flourish.”

To get to this point we need to draw out those real hidden concerns that inhibit innovations adoption at executive level. We need to trigger ‘collective’ discussions so the team can relate and share their concerns and offer up solutions that breaks through those barriers.

Living through 2013 on a meal of innovation resolutions alone

Making any sort of resolutions that work for the new year on innovation, just seem never easy to keep. Our resolve weakens or we get distracted as the year evolves.

For a business, I regard the equivalent of resolutions as statements of intent, but they do need to be backed up by underlying logic. I’ve been working on these, getting perhaps a little more innovation fit.

I see as we move into 2013 a real need to become far more focused than ever. Here, first in a visual and then in a short summary that I’ve reflected upon in the last few weeks, is where I need to place myself for the challenges we all face in 2013 to offer helpful, thoughtful solutions that provide positive outcomes around innovation activities.

Turning intent into delivery

2013 is going to be a very tough year.

I feel the uncertainties across business and our economies in the West have magnified. There will be more demands placed on organizations to find innovative solutions yet their ‘risk appetite’ will be even more pronounced and guarded.

The weak influence of strategy over our innovation activities

All too often strategy is not influencing the behaviours and outcomes around innovation, it is simply allowing them to be left to chance.

Innovation is often being pushed down the organization for others to interpret and offer their answers. This lack of alignment and top leadership engagement is one of the main causes why many organizations seem to just simply ‘limp’ along in their innovation activity.

Then those in leadership positions start expressing their disappointment over final innovation results, yet the answers simply lies more often than not as in their hands to resolve. Top leadership in organizations needs to shape innovation and be more involved in its strategic design.

We need to resolve this innovation leadership gap of misunderstanding. We need to explain what their essential place is and provide the strategic frame to allow it to be understood. Then the contribution for innovation might be ‘allowed’ to deliver far more on its potential as it achieves that greater strategic alignment.