The Innovation Bunker – Avoiding Cognitive Traps Part Three


Often we forget to look back as we constantly get into that habit of always wanting to simply keep moving forward in our innovation activity. So, sometimes I would recommend we stop and reflect. I, for myself, keep returning to great thinkers in innovation to remind me and these can often bring me back on track in avoiding certain traps.

Part Three of the Cognitive Traps we find ourselves in. Go here for Part One and Part Two

Signal AmplificationI’ve always valued one terrific observation of Professor Clayton Christensen (of many thoughts) where he talks of the core theories of innovation. One small part:
He states “theory helps to block out the noise and to amplify the signal

So I looked back at a theory to go forward to reduce our cognitive traps



If we link back into Everett Rogers Diffusion of Innovation for much, it is not a bad place to go. He firstly offers us his five stages of adoption or the decision stages of the innovation-process of Knowledge, Persuasion, Decision, Implementation and Confirmation.

The Innovation Bunker- Getting Out of Cognitive Traps Part Two


Help seems to come from new quarters – unlocking our minds and breaking free from our cognitive biases.

Part two of the Cognitive Traps we find ourselves in. Part one is here
Breaking Free from our Cognitive Chains

So how can we break free from what holds us back?

As we have these cognitive biases then we have to consciously work on reducing their effect in our judgements, decisions and actions.

We need to break out of those cognitive chains that can hold us back and limit our innovation thinking

I think there is so much help at hand

If I take www.innovationgames.com, as one example, of where Luke Hohmann and his team are taking us.  I think there is this important emerging ‘rush’ into games-based tools partly because they can significantly help offset cognitive bias. They allow us to become more engaged in collaborative thinking.

The Innovation Bunker – Our Cognitive Traps Part One


I suspect we are all caught in a cognitive trap most of the time. We are all more ‘hard-wired’ than we would care to admit too.

That cognitive bias that ‘permits’ us to make constant errors of judgement, ignore often the advice around us and certainly gloss over the knowledge provided or staring us in the face. Innovation does need us to break out of these cognitive biases if we want to really develop something very different, more transformational.

We should all recognize this constrain we all have, it might help our innovation activity. We are often guilty of being overconfident, actually staying nicely in a rut. Just how many times do we offer ill-framed challenges from lazy thinking or fail to offer the proper context into the discussions early enough, to avoid conversations that wasted our times or reduce the recommendations based on inadequate information.

We also simply allow poor idealization because we did not prepare enough or we want to immediately link back something new into our realm of experience, screening out emerging alternatives. We do these, all of the time.

Navigating the future landscape by developing adaptive innovation skills

So where are we focusing upon to make sure we are developing the right proficiencies and abilities we will need to manage our innovations of the future?

For me innovation capabilities and competencies needs to be far more adaptive and aligned to the different emerging skills we should be bringing to bear, so we are able to find better innovating solutions for our collective futures.

The issue is this: if we do want to reshape much of what we are struggling with today – poor growth, diminishing futures, disconnected communities, stagnating economies or ones struggling to emerge from devastated and austerity measures inflicted upon them.

We do need to change our skill sets to reflect a more realistic and up to date need to navigate and transform knowledge to tackle these. Often our present skills are not equipped to manage in these more “disruptive” environments.

The Business Model, a Canvas for Innovation Convergence

So where were you when this Business Design Summit was happening for innovation convergence? Did you miss it? Well kick yourself if you are remotely interested in where innovation is evolving too. I missed going as it was a sell out fast but I watched the live streaming.

So I had a more detached view but let me give you the flavor of what is bubbling up around the Business Model and its Canvas where a new (and older) generation of innovation ‘tool-smiths’ are all converging in a growing community.

In Berlin, held at the Classic Remise Berlin on 19th & 20th April 2013, around 250 people gathered around the Business Model and started to bring together the converging aspects required in any Business Models design in tools, concepts, and methodologies.

Lucky for many that were unable to attend, the wonderful thing was that the summit also was live-streamed and had a dedicated hashtag of #bdsummit. I watched it and got very caught up in the event. They plan to release the presentations and I think a whole lot more from this summit in outcomes through most probably the toolbox center to build better Business Models.

This summit became the place of the innovation ‘tool-smiths’ to meet and exchange so as to begin the forging and crafting of the new tools needed for innovation. These are aimed to help us in todays and tomorrow’s world where innovation is more central within business strategic thinking.

Innovation is like a Rainbow

Last week I was driving home after a round trip of 700 kilometres and as I got caught up in some evening traffic, the sun and the rain played that magical trick of offering up a rainbow to the ones in that right position to see it.

There was the actual end of a rainbow for us to see and it triggered two thoughts – the mythical pot of gold if you actually get at the rainbows end, and then my later thought “innovation is actually like a rainbow in so many ways”

Rainbow Innovation

The Rainbow Effect

They tell us you can never reach the end of the rainbow because the rainbow is a little like an optical illusion. The rainbow is formed because the actual raindrops act like thousands of little prisms that refract and reflect the sunlight towards you. So when the sun combines and those millions of raindrops have this light hitting them and split the colours for your eyes to see the effect.

Even when you change your position, the angles change and you see the rainbow at new angles of these little prisms. The ability to see the rainbow is that you have to be always be that certain distance away, even as you try to move towards the rainbow, it stays that distance away from you, so you can never get to the end of that rainbow.

I just think for many of us, that innovation is often just like that! So it got me thinking.

Innovation Job Chasing – A Race Needed To Win

There are times when we all have to “up our game”. We are entering one of those periods where we have to relearn how to compete, how to win. The world is in the throes of some dramatic changes and the innovation gloves have to come off. Innovation capacity in many countries needs a new, more robust solution.

I wrote about “The present jobless innovation era we face” raising up the theory that Professor Christensen points towards, that we are working on the wrong types of innovation to create jobs.

We are measuring our businesses in financial metrics that were more designed for periods of scarce money supply and not what most of our companies have today, cash in abundance, sitting on their books and a world ‘awash’ of cheap money. Professor Christensen calls this theory of his “the Capitalists Dilemma.”

Risk-aversion is dominating our Western thinking
The present situation is that we are in a period of risk-aversion where the innovation ‘bets’ are more incremental, more short-term pushing for greater utilization of existing assets that are designated by Professor Christensen as “sustaining or efficiency” innovations. He believes we need more “empowering innovation” – those that create jobs and invest capital across longer-term horizons than today.

The Present Jobless Innovation Era We Face

Over the last few months I have kept going back and forth on Professor Clayton Christensen’s paradox he has named “The Capitalist’s Dilemma” and been relating it to this jobless era we seem to be at present.

This idea ‘hit the world’ when he wrote a piece in the New York Times last November, 2012. I gather this has been one of his best, if not his best read article ever.

As I’m sure you are aware Professor Christensen must be regarded as if not the top, then one of the top experts, on innovation. For me he sits at the top, so when he explores a theory, you stop to think about what he is trying to explain. It takes some of us mere mortal awhile to grasp and relate to these ideas and theories.

Theories into solutions sometimes is a long wait for wrong reasons

Firstly an aside, I need to get this off my chest. Although I suspect a book will eventually emerge, perhaps only next year 2014, far too often this is a little later than preferred or when really needed. The ‘currency’ or present day relevance often suffers from this parallel world of academics, moving on a much slower level.

They are still working within the publishing strictures and structures where a book has to be firstly written, reworked, proofed by editors, printed, bounded and distributed.

As you might guess here, I just wish some of these breaking theories that emerge from the academics could be sped up, they are seemingly just caught up in the dogma of rigour, validation and peer review. Weighed down in this legacy they often fail to provide the valuable insights that can alter the present day where the theory or dilemma has arisen.

That valuable thinking to address the very problem we need a solution too is today not having even further debate after a book comes out, sometime in the future. We need to begin to travel the road, not just survey it!

The Cascading Effect Needed for Innovation Success

Getting innovation through any process of understanding is hard. Knowing what is required to generate innovation throughout an entire organization is even more so.

We need to deploy the cascading effect on innovation

Often we fail to understand our role in contributing to innovation, we need a cascading effect. For me the “cascading effect” for innovation is “a sequence of events in which each produces the circumstances necessary for the initiation of the next”.

It is the presenting of an idea, a concept, prototype, a piece of knowledge that provides the catalyst to be exploited in a broader community as the next step and so on. It cascades. It is where we fit within the innovation web.

Innovation often has to go through a set of stage gates, or cross thresholds, set by others or judged to be the essential cross over points. When you achieve these cross over points you induce more resources, more attention and momentum.

The more it successfully progresses, it eventually gains a higher resilience and then the innovation picks up more for this “cascading effect”.

Strike! Innovation is on strike!

Many years back to sell newspapers, sensational headlines were conceived to get immediate attention so people would buy the paper. It went like this “Strike! Innovation is on strike! Read all about it”  Today innovation is actually on strike! Just take a look at this:

We are in the middle of an Innovation Strike -source Nesta.org.uk
We are in the middle of an Innovation Strike – source Nesta.org.uk

A strike of declining investment, of a lack of confidence, of not sharing in the belief innovation offers a solution to our continued problems of wealth creation, of economic growth, of galvanizing society.

So for many, innovation is actually on strike, we are not investing as we should according to a series of reports and analysis, focusing specifically on the UK economy, sponsored by Nesta. Nesta is the UK’s innovation foundation and they help people and organisations bring great ideas to life.

They do this by providing investments and grants and mobilising research, networks and skills. They operate independently but are very central in shaping innovation thinking.

Extra! Extra! Read All About It! Innovation is on Strike!
Extra! Extra! Read All About It! Innovation on Strike!

You can “read all about it” through these links offered, firstly an Executive Summary and the downloading the full report from their site.