Driving Integrated Interconnected Business Ecosystems
The integrated interconnected business ecosystem is a framework that offers a pioneering approach, one that builds the mechanisms to unlock sustainable and connected growth. This approach to business ecosystems fosters continuous innovation and works towards lasting competitive advantage through its interconnected parts.
At its core this holistic framework harmonizes five independent layers- Innovation, Entrepreneurial, Business, Dynamic and Enterprise Ecosystems- creating a virtuous cycle of value creation, resilience, sustainability and adaptability.
By adopting this framework, your organization gains a comprehensive implementation to back your move towards Business Ecosystems in design and thinking
Building a new Interconnected Business Ecosystem Design
I have recently been reworking my views on Business Ecosystems in their thinking and design. They are recognizing a fundamental shift in how we approach problem-solving and value creation. We need to continue to urge businesses to move away from often isolated, linear models towards this thinking and design, forming around being interconnected, based on dynamic systems.
It is moving towards a collaborative, interconnected design that makes for a radically different mindset where complex relationships, where value co-creation and balancing both short-term and long-term become central for sustainability and protecting a viable future.
We do need to recognize Business is on a Burning Platform: Why Traditional Approaches Are Failing
Building Ecosystem Business Models for Mid-Sized Firms are so often under-looked in much of the literature we are referred too. We get caught in the bigger players, often provided by the large consultant companies, for our references- such as Alibaba, Salesforce, Amazon, Apple, Siemens, etc,.
How can Mid-sized Business Organizations set about to build out an Ecosystem Business Model using third party providers for platforms, communication technology, data analysis and use of Gen AI?
Are these as expensive as initially feared, can they work as effectively as those provided for the bigger players offering Ecosystem solutions? You need to build out a projection of possible budgets for costs in the first year and then annual ongoing ones. Ecosystem building often runs into sometimes hundred of millions of dollars but taking a really small step I (really) hesitate here, but $2.0m to $3.0m for the first year to eighteen months provides you your dedicated Ecosystem, and yearly $1m, including team costs BUT it so depends. It is where you take this, in recognizing its value, diversity to your business and worth, determines where you take this out.
So please take these numbers as only a starters point to get your levels of interest up or otherwise I recommend you don’t bother to read the rest of the post! Scaling, then the numbers rise fast but so can the accelerated returns!
This is only a brief guidance to get you to relate and see if the “ecosystem juices” are flowing. It is not comprehensive but it does go into a starting point of a Mid-sized firms starting point to Business Ecosystems. Even if I hear some readers mutter these numbers are crazily low you have a initial framework to build up into a project
I want to here address a number of questions any organization contemplating this building a ecosystem would need to go through. There are a good few more but lets limit this to a level where they can be absorbed and then I suggest to go further then come and ask me.
When we are conceptualizing organization structures and relationships in Ecosystem thinking and design we often begin by attempting to relate this to Natural Ecosystems. We often miss the connections, perhaps this might help
Traditional business frameworks often get caught in mechanistic metaphors but natural ecosystem perspectives need a fundamentally different mindset. Why?
+Recognizing no business exists in isolation but in growing complex webs of relationships and dependencies
+ We need greater adaptation over rigid planning, we need to think continuous evolution and response change
+ Today we need to recognize we gain increasing value and insights from emergent outcomes, where the dynamic interactions within the system are more impactful that top-down directives
+ We are recognizing system dynamics have cascading effects, often indirect consequences and diversity of networks need to be considered to build resilient systems
So we need to often re-frame through natural ecosystem lens.
I do, it seems, work a lot on integrating systems. So much of this work is specifically focused on advancing innovation in processes, design, and flows through applying Ecosystem thinking and design. So much of what we discover seems to always fall between gaps in how we organize this into a cohesive whole getting to a commercial conclusion.
There are many reasons, for example, it could be in the handover from one person to another or team to team, it could be the ignoring of aspects that seemed unimportant earlier on, ignored as a concept progresses and completely forgotten at the final stages, yet this insight or nugget of information held the key to unlocking a discovery moment. We seem bad at integrating our thinking or processes, hence my constant “quest” to find ways to bring things together for integrated thinking and designs.
This is why I focus on Ecosystems in thinking and design. The other day I picked up on something in my research I felt was important within Business Ecosystems thinking. It took a while to put this into the understanding that “really” seems to talk to me and I hope you
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The need is to recognize that Business Ecosystems do need to be distinctive to succeed. They are complex and challenge much of what and how we undergo Business today.
Business Ecosystems do matter. Briefly they can transform the linear value chains we have in place today and make them more dynamic value networks. By expanding beyond existing and our traditional borders and markets we can create those potentially exponential growth opportunities. We can provide enhanced and highly interconnected customer value and through the selection of partners within the Ecosystem network we can can build real, sustaining competitive advantage.
Comparing Operating Models to change to Business Ecosystems
Forget how you operate in traditional business models if you are considering the value and benefits of applying Ecosystem thinking and designs. You really have to think radically differently.
There are significant differences in how we (can) operate and appreciate the distinctive aspects between our traditional management approach and applying Ecosystem thinking and design. Initial assessments are highly valuable before you embark on participating in Ecosystem collaborations.
There are several emerging frameworks that provide for both universal and distinct application stages. There is always a need to emphasis “contextual nuances” and those “triggering points” but those are further critical aspects to explain for gaining a deeper understanding of Business Ecosystem distinctiveness in future posts.
My aim is to encourage business thinking around Collaborative Ecosystem Management for the future. Considering and then undertaking Business Ecosystems has a very different organizational impact and significant changes to be considered to be built and then put into place.
One exercise I recently undertook was to compare traditional to ecosystem distinctiveness. I offer here ten key distinctive areas for comparison. Let me share these:
There are many aspects to evaluate. Here I provide a handy comparison of existing and necessary changes likely to be made for Ecosystem management. Take a look at many of the principle differences.
I have put these into ease-of-reference set of tables.
Everywhere you turn it seems to be all about Gen AI and how it will change the world. The fears, excitement, opportunity and the huge amounts of money being invested is mind-boggling. Any fundamental change is exactly that- full of fear and opportunity.
So where does innovation fit within this?
I have read different views but most seem to be simply dressing their existing tools and methods in the those brighter new clothes of Gen AI appeal.
I would suggest we have been given a chance, a real chance, to transform the way we undertake innovation and that is not just a “lick of paint” or a hasty re-fit of the existing, this needs something a whole lot more.
I took a look at 1) how can AI drive innovation in different ways, 2) would this require a new operating model and 3) how the innovation workflow will require a transformational change to the operating model and 4) the outcome of a fundamental rethinking of how innovation is approached and executed.
We need to leverage speed, scale and impact of Gen AI and delivering this at fast rates for consumer appeal and market development need and growth.
Dynamism and Knowledge are essential to your future
In today’s business landscape, where change is the only constant, businesses that can adapt quickly and effectively will be the ones that thrive through active dynamism. Dynamic ecosystems provide a framework for businesses to do just that
To make an Innovation or Business Ecosystem dynamic, interconnected, and capable of engaging a diverse group that drives innovation and business tasked with creating real impact and value, any business ecosystem should include the following key elements: