Taking Final Ideas to Market is the Hardest Part

July 30, 2020Posted inAchieving innovation engagement, Building Innovation Capability, gaining innovation momentum, innovation execution delivery

 

It seems so simple doesn’t it – “bringing final ideas to market”. So easy to say, yet it does seem so very hard to achieve.

Everything we should be aiming at is ‘successful execution’, it’s the last, hard five yards of all the work that went into something, which can be finally realized and come to ‘commercial life’

Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. In the US there is this powerful push to make money far more and to realize innovation, as clearly you must focus on the ‘making money part2 otherwise it remains a good idea but not fully market executed.

Europe has many good ideas but they seem to get lost in this final stage, the execution of the concept, turning it into something realizable and commercially valuable, or socially needed. Much of Europe’s hard work in the discovery and validation stages fail to gain scale due to this lack of sustaining commitment until the concept is firmly established. There is far more emphasis on this final step within the Horizon 2020 funds to show ‘proof of concept’ or commercial value than in the past and that is a good thing.

Putting more resources behind the likely winners, rather than on projects that simply stay ‘blue sky’ or conceptual, then get picked up by others to commercialize. It is the final go-to-market that makes a real difference in wealth creation and job creation.

Exploring the Energy Transition Fitness Landscapes – opening thoughts on Hydrogen

May 19, 2020Posted inAchieving innovation engagement, Building Innovation Capability, Shifting dynamics in innovation2 Comments

I am have been struggling with the Hydrogen Story. It is tough to relate to something where the realization may take 40 years to move from ambition to achievement. I get it that delivering Hydrogen is the vital piece of the decarbonizing of the world by 2050, yet it does seem a long, hard road to travel.

Hydrogen is undoubtedly becoming the big agenda ticket within any Energy Transition. It is the promise of being a central pillar for many parts of the world to achieve their targets of zero carbon by mid-century.

Hydrogen seems to holds, it seems, such a promise, but it is nearly all to do. There is so much to validate, prove, and certainly scale. We have some exciting pilots, even some full commercial-scale projects. Still, these are not connected up as we do not yet have a Hydrogen infrastructure, market, or overarching policies to build into a movement that shifts the energy needle. Lots of desire and willingness, but we do need to really make “hydrogen happen.”

I needed to step back and reframe my thinking on Hydrogen and also to help me understand the bigger “beast” of the Energy Transition. There was so much “hype” and future promise I was not getting a real sense of order.

So I sort of came to a screeching halt on researching further. I needed to get back into my ‘comfort’ zone of evaluating all the hype. So I wanted to go back to a comfortable place to ground my thinking. I have been wondering, have we the right focus to this? Are we often missing the real context of the need for the energy transition? Are we building the capabilities, competencies, and capacity to scale Hydrogen? In my view, we lack a specific focus. Opinions are varied, diverse, and in many cases, merely opportunistic. We need to a different level of strategic fitness

Applying Fitness Landscapes to the Energy Transition. Here in this post, I want to briefly introduce some thinking around navigating a complex landscape that the Energy Transition demands. I have taken Hydrogen as my opening exploration to traverse this landscape.

Seeing the Energy Transition in Different Horizons and Innovative Ways

May 10, 2020Posted inAchieving innovation engagement, Advancing innovation, Building Innovation Capability, gaining innovation momentum, Shifting dynamics in innovation6 Comments

The majority of my recent work has been in investigating and building a comprehensive understanding of the #energytransition.

It is, to say at the very least, complex and challenging, but for me, satisfying and rewarding. Let me briefly explain how I am going about this and why. Why am I seeing the energy transition in different horizons and innovative ways?

My research ‘intensity’ (If I can call it that) had to become well structured, and I turned to some of my favorite, perhaps old fashion tools to capture my learning and give me my points of reference.

Included in this structured approach is different tools to capture and translate my progress. I have been building out extensive energy mind maps, constructing a dedicated posting site set up under “innovating4energy- a transition in all our lives” to ‘reflect’ some of my learnings and then to test that translation of my thinking, hopefully for others to relate too. Then building up the content within Microsoft’s One Note. Finally, lots and lots of saved files in an extensive folder on “the energy transition”.

The Energy Transition and building the new Smarter Infrastructure and Systems is a fascinating area within my present focus and future work. Here is why and how I am going about it:

A new normal is upon us, the paradigm shift that will change the World.

April 21, 2020Posted inAchieving innovation engagement, Advancing innovation, Building Innovation Capability, gaining innovation momentum, Polymers, Shifting dynamics in innovation1 Comment

There is a real increasing pressure to totally reinvent my business. The past business paradigm of reaching out, providing value, and making money is still there. Still, it is how we all undergo the changes needed in a radically different set of economic circumstances.

We all are seeing the world in a very different light, in some ways a very harsh one, where the old normals are breaking down. The change in our world is even a little scary, it actually is giving me a little “angst.” I need to put some reorder into my world.

Firstly as many of you know, I have been investing my time in growing my understanding, expertise, and thinking over three “core” topics. My Innovation intent has been central to this for twenty years, but this has ‘funneled down’ into recognizing the value of ecosystems as the business design for innovation to thrive and deliver more significant value creation. In the past two-plus years, the whole Energy Transition has been my vehicle to apply my innovation learning and ecosystem thinking.

We must hold on to much of what we have, but we really will be forced to abandon so much of our accepted norm.

My search or questioning is not about abandoning what I have invested over these years, it is how can I redirect it. To shift its position to actively contribute in new ways, to adapt and adjust to the ‘new normal’ we all must seriously recognize is coming towards us.

The immediate shift in work and social norms needs innovation

April 14, 2020Posted inAchieving innovation engagement, Building Innovation Capability, Molecules, Tackling innovation

Being in a personal crisis is one thing, but being in a global one is a whole lot different. So much is totally out of your control. You can rant and rave at some of the decisions have been made, or likely to come on some current performances.

Often you are left wondering where the insights or collective thinking was trying to offset the events that were unprecedented and scary but have now put us into such a massive economic downturn.

The decision to throw a protective shield around our health systems made sense, but the human suffering unfolding is going to be very tough on those that made these decisions, as it is to nearly everyone else. Facing this economic collapse is mindblowing.

We all are coming to grips with what this means in our working lives. We are in for immediate shifts in our working environment as we emerge from “lockdown.”

Innovation is going to become central to overcoming huge global problems of keeping our distance, inventing, and implementing the solutions to keep our “social distance” and know we are safe or not..

We all need a different Social Media profile? Now.

April 9, 2020Posted inAchieving innovation engagement, Antibodies, Building Innovation Capability, gaining innovation momentum, Molecules

We are in a very different time, a social distancing time that might lead to a different type of work, one that you will have to be forced to stand out from the crowd as a socially engaged person.

A growing reality might be that many people will be forced to stay at home until a vaccine is found, due to their risk of infection. Travel might become off-limits for many.

As we come out of the present crisis, we need to look at our social engagement and influencer profiles as we need to engage with the world differently. We will be in a greater world of virtual management, earning our “daily crust” from what we do at a distance.

This crisis period has become even more dominated by Social Media. What can this teach us?

Focusing on moving from disorder in today’s world

April 1, 2020Posted inAchieving innovation engagement, Building Innovation Capability, Leading innovation, Molecules, Shifting dynamics in innovation

To borrow and adapt a phrase from F. Scott Fitzgerald and those over at Cognitive Edge: “The test of (complex adaptive) intelligence is the ability to hold two opposed ideas in the mind at the same time and still retain the ability to function.”

I wanted to go back to one of my favorite frameworks, the Cynefin framework for partly thinking through the “known-unknown-unknowable” in our present world. We are seemingly more in the “unknown or unknowable” at present, perhaps in a world of disorder, in our understanding and actions relating to this coronavirus, a global pandemic.

The Cynefin framework is from Dave Snowden through Cognitive Edge. The positioning of Cognitive Edge is “making sense of complexity in order to act.”

I start by suggesting we need to find ways to navigate ourselves back into some (new) order; to stabilize the chaos we are in. What we first need to do is make sense of what is going on around us, we need to determine what actions to take and the level of action, resource and support each part needs. We need to constantly ask: is it clear, complicated, complex, or chaotic, or even worse, highly confusing. The Cynefin framework significantly helps us to determine what particular parts we are dealing with, in the decisions needed.

Working through the current disorder we find ourselves in

March 31, 2020Posted inAchieving innovation engagement, Building Innovation Capability, gaining innovation momentum, Molecules, Shifting dynamics in innovation

In times like these, we need to “unfreeze.” It is a necessary time where we need plenty of adaptive thinking on our needs to start thinking how we are going to emerge out of this “lockdown,” so many of us are in and apply our reasoning to literally “crank starting” the economy engine again.

Even if this is one month, two months, or longer, we need to become creative and innovative. We cannot be held in this “frozen state” for long without looking to become economically productive again. It may be in different ways, in new roles, or in transition until we have a higher “grip” of what we can achieve in a very volatile, challenging world.

If we remain in our present states, then what I suggest as a ‘frozen state’ remains, we default back to what we know, based more on repeating patterns, believing everything is orderly based on efficiency, effectiveness, and doing what is necessary to manage daily. Well it is not, we are in chaotic and unpredictable times.

This, regrettably, is simply not good enough in today’s world as it has changed so radically in these last few months.

Seeking out knowledge that feeds our innovations

March 10, 2020Posted inAchieving innovation engagement, Advancing innovation, Building Innovation Capability, gaining innovation momentum, Molecules, Shifting dynamics in innovation

Knowledge and learning 3The more we embrace change and recognize innovation demands more of our time, the more we must seek out knowledge that ‘feeds’ innovation. And the more we ‘push’ for learning, the greater chance we have of thriving in a challenging world.

The expectation ‘bar’ needs to be raised from those practicing innovation, I feel the constant need is for those working within innovation; they have this real need to raise their game significantly. Innovation needs organizing but it also needs a better understanding of its contributing parts.

Learning and Education should always start with us.

Politics, Economics and Climate need to come together.

February 13, 2020Posted inAchieving innovation engagement, Advancing innovation, amplifying the innovation signal, Building Innovation Capability, gaining innovation momentum, Leading innovation, Molecules, Shifting dynamics in innovation

 

In the last few months, I have got increasingly nervous about where we are NOT going on climate change

I have never before published one article on each of my three posting sites. This post I just had to. It is shaping me in how I look at innovation, collaboration, the power of networks, ecosystems and most of all, in our world of energy transition needed to reverse climate warming. So apologies if you see it on three separate sites but I don’t apologize for my real, underlying concern on where we are seemingly heading as a world.

The bush fires of Australia have been shocking, devastating, and crippling. They catalyze the concerns we all should have.

Each of us might or likely will face a shocking, devastating or crippling “event” in our lives in the next ten to twenty years. I feel it is inevitable, irrespective if we stopped all the debates and did the level of investment, we need to reverse the climate warming.

The next ten years of our investments in cutting emissions and refocusing our energy needs must go towards clean energy (renewables). Our ability to make a change will determine if these events recently will become the new norm, as our planet spins even more out of our ability to control climate-warming through greenhouse gases.

So I have to move through this shocking, devastating, and crippling effect but have I have begun to accept  the reality that our world is in a “state of climate alarm,” not just a “climate emergency.”