Understanding that innovation capital becomes your new core

Your new core is innovation capital

Much of my focus within my work is to move organizations towards recognizing and expanding their innovation capital or stock.

The hard part for many organizations is that many of the key elements of innovation capital consist of many intangibles as well as tangibles and this needs deeper understanding and appreciation. These intangibles are in most cases non-technological and embodied in the organizational routines and thinking of the employees.

It is focusing on building the stock of this innovation capital as well as making the flow more dynamic, ever evolving, adapting and changing to the different conditions being presented to the company.

Some of the critical elements that need to be considered can be described as follows:

Solving root causes of innovation blockage

So what does block innovation? Arguably there are plenty of things up and down organizations.

For instance a lack of resources, an overcrowded portfolio of ideas, a lack of dedicated people, treating innovation as a one-off, keeping it isolated and apart from mainstream activities.

Yet many are simply hidden and need surfacing and require often an outside perspective.

Here are ten really important barriers, that can hold innovation back.

Putting some dynamic tension into the system

Tension and Dynamics

 

 

 

 

 

There is a growing need for having some dynamic tensions within the organization’s system; these helps generate the better conditions for innovation to thrive. We are learning more on the better tools, techniques and approaches available for putting the learning tensions into our work, making them more dynamic, linked and increasingly relevant to the work to be done.

1). A common language is essential

Any dynamics in the system needs that ability to talk the same language, something that becomes common and embedded to support the routines and move quicker to the concepts and solutions, as others can ‘understand’ them as well. It is through working on the inner stories and appreciating the history, it is having an appreciation of events, good and bad, it is through local slogans, your jargon and dialogues that bring people together. The power of storytelling helps gain adoption and identification to those needs for working on a common cause.

Reducing our dependency on others innovation best practices is essential

best-practices

I often wonder if “best practice” is actually a hidden drug within our organizations that everyone simply craves and are constantly taking. We are addicted to it and it is high time to get off this habit. We need to kick this best practice out of our thinking, it is just wrong.

Why do so many advisory organizations promote best practice? Simply because those in the organization constantly feel under pressure to demonstrate why they are falling behind or keeping ahead of their competitors.

They crave knowing best practices, but tell me what really is the best practice of others achieving?

Solving root causes of innovation blockage

So what does block innovation? Arguably there are plenty of things up and down organizations.

For instance a lack of resources, an overcrowded portfolio of ideas, a lack of dedicated people, treating innovation as a one-off, keeping it isolated and apart from mainstream activities.

Yet many are simply hidden and need surfacing and require often an outside perspective.

Here are ten really important barriers, that can hold innovation back.

Innovation tension lies in our layers and structures

Reduce the tension in the layers or structures for innovation to emerge.

A really hard part of managing in larger organizations is in managing the layers and competing forces. Hierarchy dominates the speed of what we do.

The tensions surrounding innovation
The tensions surrounding innovation

Often we forget to reinforce the very design within our organizational structures, we leave role structures incomplete and uncertain and we set the deliverables in often ‘woolly’ ways so we can side step the often intransigence within our organizations way of working . This just further promotes uncertainly and it is not an adaptive organization but one left open so the leadership can side step when it suites their purpose.

In leaving this so open to ignoring one minute, using it as the ‘whipping boy’ the next they slowly immobilize those underneath. These create unnatural built-in tensions and often create a shearing effect.

They grind against each other, like tectonic plates that force further disruption and upheaval.

Recognizing your types of innovation leadership

Recognizing your innovation leadership styleOften innovation succeeds or fails by the personal involvement and engagement of a ‘selected’ few. Recognizing the types of innovation leadership might help you manage the innovation work a little better.

So can you recognize the traits of your innovation leader?

Are they a front-end or back-end innovation leader? Here’s how you can begin to spot the difference.

Cracking the complexity code

There was a good article within the McKinsey Quarterly, published in 2007 entitled “Cracking the complexity code” written by three authors Suzanne Heywood, Jessica Spungin and David Turnbull.

Cracking the complexity code of organizations
Cracking the complexity code of organizations

They lead this article with “one view of complexity that holds that it is largely a bad thing- that simplification generally creates value by removing unnecessary costs”. Certainly we all yearn for a more simplified life, structure, organization, approach to systems or just reducing complexity in our daily lives to find time for what we view as improving its ‘quality’.

Within the article they argue there are two types of complexity – institutional and individual.

Exploring Diffusion and Adoption of New Innovation – Part 3

dealing-with-darwinOne of my favorite books is “Dealing with Darwin– how great companies innovate at every phase of their evolution” written by Geoffrey Moore. When you work through his other books and connected thinking of “Crossing the Chasm” and “Inside the Tornado” you really appreciate the learning stories coming out of his study of the Technology Adoption Life-Cycle.

We all need to rethink a lot as the new challenges come rushing towards us. In his work, Geoffrey Moore talks about ‘traction’ and I think this is a great word for thinking about how to gain diffusion and adoption in product, service or business models, to gain market and customer acceptance.

Marketing departments talk penetration, “message penetration, market penetration” and so often ‘force’ customers to become aware and then buy. Does this really work today? I doubt it. Also, many organizations hang on to old media ways to get their message across when the use of technology, the internet, and social engagement may seem harder but I believe is far more rewarding to engage with the customer on a more personalized basis. I regard this as 1 to 1 of many.

Organizational legacy so often chokes innovation

 

 

Legacy often chokes new innovation
Legacy often chokes new innovation

Often organizations are weighed down by legacy; it chokes off innovation and much of the potential creativity. This comes in many forms; in its culture, in its history, its core markets or products, in its systems, structures, and processes built around innovation practice.

Today, we are confronted with a very different global marketplace than in the last century. National borders and regulations built to protect those that are ‘within’ in the past have rapidly become a major part of the ‘containing- restraining’ factors that are rendering many previously well-respected organizations as heading towards being obsolete and not in tune with today’s different world where global sourcing determines much.

They are increasingly trapped in declining markets, starved of the new capabilities and capacities to grow a business beyond ‘traditional’ borders, so this means they are unable to take up the new challenges that are confronting them. They see themselves as reliant on hanging on to the existing situation as long as they can, often powerless to make the necessary shifts, failing to open up, finding it increasingly more than difficult to find the ways of letting go, of changing. They are trapped in legacy.