Are you going all digital on me?

Going digital

Well, are you going all digital on me?

So there we all were, getting very comfortable in our open innovation activities, learning to collaborate and co-create outside our organizations. We had worked through some of the cultural stuff; we had established the process, practice, and tools. We even had our legal teams on board, helping sort out all the conflicting positions open can mean when it comes to dividing up the IP spoils and even had our leadership tuned in, singing our praises and even (heavens forbid) getting engaged in the process.

When the world shifts, we all need too.

Then suddenly the world shifts on its axis once again, everything seems to be digital. The buzz is big data, analytics, smart mobility, and social media, with lots of talk of interconnected devices giving us the next big paradigm in innovation growth.

Knowing where your innovation fitness comes from

Facing a Darwinian World
Facing a Darwinian World

Are we in a more Darwinian world perhaps?

I’d suggest that today innovation is caught up in the survival race, where the bolder ones are more innovation fit and pulling further ahead. We need many more organizations to get out of this survival trap and exploiting innovation in bolder ways, become fitter in their innovating purpose.

So much of what we do actually is ‘static’ work, activities that are simply repeating what we have done time and time again, gaining us little new knowledge and offering poor value creating worth. These activities on their own keep us happily ‘treading water’ and does the job of locking us comfortably into the ‘efficient and effectiveness clan mindset that most business organizations like to be ^keep us all constantly working within.

The harsh reality is this is becoming a very crowded, increasing uncomfortable place to be, as we reduce our capabilities to take a risk, too invest, to take those decisions that create more radical innovation. If we don’t offer value creation, we become increasingly unattractive and not regarded as essential, simply disposable. The more we play ‘safe’ the more we run the risk of being disrupted. We are failing to leverage much of the liberating power within innovation. Is our business world today is it so predictable?  No, it is well and truly ‘dynamic’ and evolving.

There is an awful lot of creative destruction going on and I’ve also written previously about the Innovation Era: Creative Destruction or Destructive Creation where the replacement rate is constantly speeding up, we are facing more uncertainty and incoherence than ever.

Putting the coordinates into your innovation World

Innovation can be fairly complex in what needs to be pulled together, as often it ‘flies’ in contradiction to the normal organizations ways and wishes to work in structured, efficient ways. Innovation can often be rather chaotic and discovery driven.

One of the useful ideas of using an external resource is to put additional coordinates into your innovation world, they see contradictions in a different way and can assist in working through the conflicting signals, so as to help align innovation in helpful and thoughtful ways. Certainly the innovators role is not an easy one inside the structured world of larger business entities.

I like practical advice with evidence, it helps bridge misunderstanding. This can come through a variety of methods:  benchmarking, validating, frameworks and interpreting how innovation can fit with your current or future needs. Often the outside advice can place innovation into a greater context that can accelerate the outcomes you need to gain understanding and achieve increasing identification.

The need for a modern engagement platform

 

Modern Engagement Platform

There is a real need to think through the modern engagement platforms we require, both externally with our customers and other stakeholders, and also for our internal needs and this comes increasingly from technology solutions.

The effectiveness of our management to win the hearts and minds of our workforce is getting to a very serious crisis. A global Gallup State of the Global WorkPlace survey some time back suggests only 13% of employees are engaged in their jobs.

They are emotionally invested in and focused on creating value for the organization they work for on a daily basis. They are even outnumbered by those who are negative and even potentially hostile to the organization at a rate of 2:1. That really staggers me.

Recognizing the different capabilities to develop and grow

IFD Complexity WebA firm’s ordinary capabilities are the ones that enable us to perform efficiently and effectively, those essential routines and practices that often require having a high level of technical need supporting these activities.

In contrast, dynamic capabilities are those higher level competencies that determine a firm’s ability to integrate, build, and reconfigure both the resources and competencies to possibly shape, have the power to transform and then be deployed to meet rapidly changing business environments to take advantage of these changing conditions.

Recognizing the importance of Dynamic Capabilities

Dynamic capabilities are about selecting the right things to do and getting them done, while ordinary capabilities are about doing things right. The former implicates dynamic efficiency, the latter static efficiency.

The Value in Personal Innovation Learning Journeys

If you don’t have time, how can you learn? We are in need increasingly, of faster understanding, to quickly learn or resolve an immediate need, or we have this determination or essential requirement within our innovation role to deepen our knowledge and understanding of innovation. These are usually split into two parts, called are “micro or macro learning opportunities”.

The value of having an innovation guide, mentor or coach helps you accelerate through both these needs and learning opportunities. I see four points of value, my value proposition, if you like, for you to achieve personal innovation growth:

Fitting understanding into the innovation puzzle

Formalizing a new Innovation learning-as-a-service is complicated, far more than I originally thought. Still, a certain course has been set and it is now working through much of its structure, learning much myself on the way to fit this within the innovation puzzle we all have.

When I was thinking through this concept I fell back onto one of my most valuable techniques to work through, clustering a set of questions and capturing all the different thinking through the use of Mind Mapping techniques. Such a valuable tool.

A selection of maps that included: what a curator can do in innovation, of painting a picture of a strong advocacy practice, of working through a guiding approach, the need to reflect on the whole facilitation process, etc., and each brainstorm takes a time to work through, build and formalize. The end result becomes a much richer landscape of what I can offer and what equally might be needed.

Bringing final ideas to market – the hard part of innovation

Bringing Ideas to Market

It seems so simple doesn’t it – “bringing final ideas to market”. So easy to say, yet it does seem so very hard to achieve. Everything we should be aiming at is ‘successful execution’, it’s the last, hard five yards of all the work that went into something, which can be finally realized and come to ‘commercial life’.

Here in Europe it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the “United States is the crucible of innovation”, it forges ideas and takes them to market far better. In the US there is this powerful push to make money far more and to realize innovation, as clearly you must focus on the ‘making money part.’

Defining Innovation Capital

My definition of what makes up innovation capital:

New Core of Innovation Capital“Innovation capital is the sum of all that promotes the development and changes required for achieving innovation outcomes, within one organization or its broader networked environment, for marketplace advantage”

“These are made up of the resources, processes, knowledge, and capabilities, that are constantly evolving and highly dynamic to build greater innovating capacity.”

“These build upon the capabilities of ‘sensing, seizing and transforming’ to build new capital that focuses more upon the dynamics within innovation, that provide the true value creation in successful outcomes in the final product, services or executing within business models”

We need to value both “stocks and flows” in equal attention to build innovation capital

The stock of innovation capital can render different productive value outcomes, is a bundle of the firm’s resources/assets and holds the renewal capabilities and they possess attributes that make it a “strategic asset

Innovation capital is made up of many different assets that are often context specific, and interconnected and this makes it hard to build without taking a broader, more holistic approach to developing your capabilities, capacities, and competencies to innovate. You ‘map’ and align these to fit your strategic goals and aspirations.

A really worthwhile report on Innovation not to be missed from Innovation Leader.

There has just been a highly useful benchmarking report released by Innovation Leader  with KPMG LLP sponsoring this and providing some of their collective insights into the different aspects of Benchmarking Innovation Impact 2018″

At present, you can download the report before it might slip behind a paywall at some later stage. I would take advantage while you can. The report provides insights from 270 innovation, R&D and strategy executives and considerable work on structuring the conclusions in highly thoughtful and valuable ways to the reader.

If you are not familiar with Innovation Leader, they were created to be a growing and essential resource for innovation, especially in the bigger organizations. It has a more specific focus on the US scene but much of what it has found is universal in my opinion. It’s editor and Co-Founder Scott Kirsner (editor@innovationleader.com) and his team are building a great point of reference and meeting point for innovators to exchange and learn from each other. Maybe you should join?

Why do I think the report is well worth you investing time to read? The report provides an excellent document that enables good discussions to be drawn from the benchmarking of many organization, to compare with your own organization. The report is laid out into four parts: 1. Creating Strategic Alignment, 2.Funding Innovation, 3 Delivering Impact and 4 Moving forward.

It offers up great suggestions on tactics, relationships and obstacles you can face in any sort of innovation program, be it an early forming one or at a more mature stage. It can allow you to communicate and suggest the needs for a new innovation approach where you need others involved but they would expect to see a validation. This report helps in all these and much more.

I am going to just focus on three parts that really caught my eye