Choosing your direction of innovation travel

In the past week or so, I have been looking a little harder at the Chemical and Pharmaceutical Industry relating to their direction of innovation travel, it left me a little frustrated.

I felt that warm and fuzzy feeling, as I read all too often those comforting words or platitudes of how “innovation is vital to us” and one of the “highest areas of focus.” Yet as you then listen to the voices of the very leaders within these industries in interviews, or read on blogs, or in discussing what are the challenges they face, it does seem somewhat hollow.

You know they are nowhere at the point of really understanding the potential of the changes that could take place within adopting a broader view on all aspects of innovation.

Nearly all in these current companies making up the Chemical and Pharmaceuticals sectors are well past their prolific era, the discovery part is bogged down in slow growth, expensive development costs and regulatory conditions. Blockbusters seem a thing of the past but perhaps they don’t need to be with a very different innovative approach.

You do get tired of hearing “we are looking to become a value-creating solution provider”, yet the willingness to really create collaborative networks is still stuck in the “us and them” mentality. The thinking through on the contribution around innovation needs to be changed.

The two industries are struggling in finding new operating models to adapt to a different, changing world. They are not yet tuned into those more integrated systems of collaboration, where platforms and ecosystems are critical to making improved progress, advanced by multiple contributions to the discovery and exploration stages, where there is a new potential force of collaborative breakthroughs. So from what I can see so far, change is highly constrained:

Evolution is slow, revolution is seemingly non-existent due to narrow vested interests.

Jumping to a fresh cycle of innovation design

Jumping to a fresh cycle of innovation design

I have argued in the past that innovation management needs to radically adjust, it requires being designed differently, it needs to be highly adaptive, and technology-driven, it actually is in need of a fresh cycle of design.

In my opinion, it needs to be based on the thinking around the shift from products to solutions, from transactions to building far more value-adding ongoing relationships, from a supplier of product services into highly valued network partnerships, exploring innovation across all options.

instead of delivering on discrete elements; this requires managing the whole ecosystem of the innovation design differently through technology where platforms dominate and transformation becomes an ongoing process to evolve the business model, so as to seek out constantly changing market opportunities, in agile, adaptive and fluid ways, for successful innovation outcomes, that meet those real customer needs.

I’d like to offer some views, partly looking out to the future, partly considering what is potentially within our grasp, if we step back and rethink innovation design. So here I offer some parts of this design, my thinking out loud, somewhat in random order and some of the reasons why:

For me, I have a picture floating around in my head. It is emergent and not yet in full view

Agile Learners are ideal for Innovation

Agility holds a special interest for me. I named my consulting business Agility Innovation Specialists and constantly am looking to emphasize that agility is really important to managing innovation.

I came across an article written a few years back by the Korn Ferry Institute and I thought it was worth extracting the top line thoughts as important in my advocacy of innovation.

If you want to read more from their report here is the link.

My takeaways from this:

Innovation has a hard job to align

We need to recognize that innovation is one of the hardest things to align to strategy. It’s inherently messy, fairly unpredictable and its team-orientated approach sometimes cuts across borders, challenges different established positions and seemingly conflicting priorities.

It often challenges the status quo and can on certain occasions, potentially challenge the stated strategic goals as those ‘disruptive forces’ have not been addressed radically enough. Innovation often “asks” difficult questions of ourselves.

We keep asking a lot of innovators but consistently restrain them or starve them of essential resources, at the critical times they need them. We seem to get in the way of blocking innovation so it can’t be seen to align with the goals or vision of the organization.

Seeking out new Knowledge that Flows

I have been heavily influenced by the great work of John Hagel and Deloitte’s “Big Shift Index” as a frame to measure the forces of long-term change. What really holds my attention is “knowledge flows” and they are suggesting we are moving from a world of push to a world of pull.

The world is increasingly uncertain and to steer through this we need new ways to access, attract and accumulate understanding.

Knowledge is highly intangible. Today it is less to do with the “stocks” of knowledge we have the ability to keep refreshing and that means increased participation in the relevant “flows” of knowledge.

Exploring frameworks and methods you need to know as an Innovator

Recently, well actually, over the past twelve or eighteen months, I was asked to explore and explain different frameworks that the innovator might need to know, or at least have an opinion upon.

These were for HYPE and posted on their blogs, mostly under their “Methods & Frameworks” tag.

Some of these investigations or explanations were fairly long so I decided to not reproduce them here but to have an opening summary and then set up the links onto their site for you to read the ones that are of interest or curiosity to you.

So far I have covered ones that were asked for, there are a few more that need covering or even deepening out in explanations in my mind, lets see.

The limitations, criticisms and new pathways for Design Thinking – Part two

This is part two of my thoughts that came out of investigating and researching design thinking in the past couple of weeks. Part one is here

 

Within these two posts, I want to provide my thoughts, bridging the present and pointing towards a better design thinking future, one that in my opinion, is urgently needed.

These two posts are not intended as a mapping of the present DT landscape, they are reflective posts coming from what I researched.

The ‘product of my work’ itself is presently being worked through to be available as an e-book in the coming weeks. It has not been easy and often I found a level of confusion that kept forcing me to dig some more and I’m still not sure I have the answers, perhaps just lots of open questions. I think design thinking seems presently fairly messy and I feel is in need of a complete reset.

The intent of the e-book- direct link here ( design-thinking-improving-potential-innovation) is to offer a practical, direct takeaway of design thinking, more of the present practices and then where it is possibly heading. I tried to go linear, gone circular, gone holistic and at times ballistic and sought out tactical and strategic design, recognizing how its orientation has moved through product, service, experience, business model and is lifting design into new ways of orientation at tactical and strategic levels.

As I found out from my research, there is an awful amount of “noise” and “hype to work through to find the past, present and future positions of design thinking. In summary, I think design thinking is undergoing a revolution, a certain maturing but it is littered with a very messy, highly competitive present.

The limitations, criticisms and new pathways for Design Thinking – Part One

Let me summarize where we are today in design thinking. In the past couple of weeks, I have been spending a fair amount of time on investigating design thinking.

This is part one of my thoughts that came out of investigating and researching design thinking Part two link is here.

In these two posts, I want to provide my outcomes, bridging the present and pointing towards a better design thinking future, in my opinion urgently needed.

The ‘product of my work’ itself is presently being worked through to be available as an e-book in the coming weeks.

The intent of the e-book with a direct link here ( design-thinking-improving-potential-innovation) is to offer a practical, direct takeaway of design thinking, the present practices and where it is possibly heading. I tried to go linear, gone circular, gone holistic and at times ballistic and sought out tactical and strategic design, recognizing how its orientation has moved through product, service, experience, business model and lifting design into new ways of orientation at tactical and strategic levels.

As I found out from my research, there is an awful amount of “noise and hype” to work through to find the past, present and future positions of design thinking. In summary, I think design thinking is undergoing a revolution, a certain maturing but it is littered with a very messy, highly competitive present.

I am suggesting that perhaps design thinking is a current ‘burning platform’ and the term ‘design thinking’ is so loaded it might need to be reworked under different banners to allow it to evolve as it equally needs to be restated and deepened in its skills, practices, uses, and methodologies.

Reducing the friction around innovation

I was reading a report by the IBM Institute for Business Value’s “Fast Forward: Rethinking enterprises, ecosystems, and economies with blockchains”. In IBM’s thinking, they have clearly taken friction as part of the need to be broken down within any rebuilding of the supply chain. Well, I also believe these apply equally as innovation frictions. Reducing any frictions that get in the way is good, right?

So I decided to builds out of their friction analysis, building on the thoughts offered in the report, adding the innovation perspective.

So here I am suggesting constraints that need tackling in reducing the innovation friction points, theirs was for blockchain. I did like a comment in the report stated: “Friction, in theory, could be digitized away” (page 3) and partly why I looked at the report in this digital perspective for future facing innovation solutions. The frictions hold true for innovators to resolve.

The Pressures Placed on the Innovator

There are multiple “stretching and straining points” that make the life of the innovator increasingly uncomfortable. These build into increasing frictions where the eventual performance of innovation seemingly disappoints the leadership of organizations. So why is that?

It is only when we can truly understand the constraints innovation works under, can we provide more robust solutions to reduced all these frictions and pain points that innovators are struggling with. There are many.

We often can’t seem to break down the rigidity win the organization’s system, to allow innovation to speed up, connect and deliver on its promise. Organizations continue to struggle with obtaining that higher level of agility and flexibility required for innovation speed of response and delivery.

The culture within organizations still is rather more closed-up into the silo mindset and not encouraged to be more open, engaging across functions in collaborating ways. We attempt co-creation to test ideas and try to deploy these but they come against institutional resistance to change. We continue to rely on emotional and gut decision-making and still have not fully embraced the data-driven cultures to make more informed decisions. All these constraints create that pressure to perform. So much around innovation is not optimal.