Platform models are the new order of our innovating business need

Part of my shifting my own innovation advisory work was to build out a greater understanding of the power of ecosystems platforms and customer experience collaborations. This site here https://ecosystems4innovating.wordpress.com/about/   explains why there is this dedicated approach in my focus. Also oulining the reasons I chose to shift part of my business over to developing a “certain” knowledge expertise on ecosystems and platforms last year so to help others and equip myself for a growing part of the future of innovation.

Increasingly we are looking constantly for better value. We are increasingly restless and explorative. The big question for many companies that simply sell products is can they benefit from making changes in these platform models. How do they go about it to capitalize on this restlessness and constant need of new experiences? Is the stand-alone product model breaking down? Do the more traditional approaches to customers, those that are more supply sided, still serve their needs today? The answer is no, platforms are building very different connected experience for customers, they are voting with their digital clicks to move their business to these offerings. Are you building platform businesses? You should.

Are you coming to the Innovation Virtual Summit?

So there is an innovation virtual summit about to happen between 28th November 2017 and 8th December 2017. Each day you can watch for free the different video sessions, with new video sessions released on a daily basis. The final schedule will be sent by email after your registration.

For some weeks this has been in preparation and as I am lucky enough to be one of the curators and hosts, I had the chance to chat with SIX terrific and highly knowledgeable people around different  subject that are dear to all our hearts, overcoming barriers and resolving many tough issues surrounding innovation.

So What Is Your #1 Question or Challenge in the next 6 to 18 months?

There is a very good chance there is an answer or a trigger into getting you closer to resolving your questions and challenges by tuning into and listening to some 28+ Innovation Experts Sharing Their Strategies and Tactics That Work.

The organizers crowdsourced the questions from their global community of 29,000+ corporate innovators, and they never imagined they would get such a huge response. The point is “Whatever challenge you’re trying to tackle right now, someone else already has figured it out. So by asking these 28 innovation experts to answer them, we clustered the questions into broader themes and then explored these in exchanges that had different depth and breadth to them that can give real value to many of the ‘burning’ questions we, as innovators, have to face.

It’s free, and you can attend on any device, from anywhere you have an internet connection. The interview talks will be available online to watch at your own convenience – there’s no strict schedule to follow.

Building upon the four essential pillars for innovation

It is always welcome to read a thoughtful article that reminds me, no, it actually inspires me, by reinforcing my own belief that innovation is progressing, even if this is sometimes frustratingly slow. The innovation architecture is progressively being recognized and put into place, it’s forming the building blocks of the innovation platform we need to build upon, ones for more radical innovation outcomes.

So the article “Want to Win at Business Model Innovation? Put these Four Pillars in Place” was written by Rick Waldron, ex Nike, and Intel.

He grabbed my attention with this comment early on in the article:

“ Little attention has been paid to the architecture required to stand up a sustainable, impactful new business innovation capability. Those of us battling it out in the trenches are left to learn the hard way”

I so very much relate to this central recognition that most organizations lack a solid, well thought through innovation architecture, it is one of the real reasons innovation is constantly under-delivering.

Rick points out:“Corporate innovation efforts by and large continue to fall far short of moving the needle in any significant, sustained way or of delivering on the promise of future-proofing companies against ever-increasing disruptive forces.

While a growing number of companies have begun to find some success in implementing design-centered thinking, lean innovation techniques, jobs-to-be-done analysis, and empowering employees to solve customer and internal process problems, much of the focus has been on supporting current business models – i.e., on incremental rather than game-changing innovation. But this work is merely the table stakes for staying in the current game”

The view offered in this article suggests four pillars to be put into place: 1) A Committed and Engaged Leadership, 2) A Comprehensive Innovation Strategy, 3) A Sustained Mindset Shift and 4) A Comprehensive Tool Kit.

Rick’s article just gave me the chance to go back and review my thoughts and relate his excellent suggestions and thinking into some of the work I have written about in this area. So I wanted to link them up a little more in my mind on some diverse and previous thoughts that I have written about and hopefully link them far more into yours and this article of Rick’s.