The last five yards – the really hard part
It seems so simple doesn’t it – “bringing final ideas to market”. So easy to say, yet it does seem so very hard to achieve.
Everything we should be aiming towards boils down to the judgement of a ‘successful execution’ or not.
It is this last, hard five yards of all the work that went into something, which can make or break so much of the efforts that have gone into this emerging ‘commercial life’ of our new innovation activities.
We should regard the back-end of innovation as the rugged part