Nine steps leading to understanding your dynamic innovation capabilities

The Nine Steps needed for developing an understanding of your innovation capabilities to make them more dynamic.

This is my adopted approach to work through this in a systematic way.

No question, this is designed to make sure those involved take their time working through the different levels of understanding needed. A journey where you ‘transform’ your innovation capabilities is likely to be realistically over twelve months or more. So much does get in the way to deflect you, to block you, to divert you. This is the nature of organizations, any approach to making ‘transformational’ change, and this is what this is, needs to go at the right speed and deal with the obstacles and constraints in thoughtful, well designed and clear ways.

Why is this potentially a long journey?

Nine steps in building innovation capability
The steps in building innovation capability

Well to appreciate what you require you must firstly need to understand not only what you have but what it currently provides.

Then you need to construct a clear strategic position of where you want to go in your innovation activities and these are totally different and unique to each organization.

Any journey like this needs to be well thought through, considered for all its implications and potential impact and disruption to what is existing.

It is a journey you have to want to travel and your fitness levels need to be progressively built up.

So these steps may have ‘individual wrinkles’ to them but most probably follow the same innovation discovery pathway.

Continuing the Innovation Journey- connecting the points

IFD 100 pc 1I’m constantly learning, reading, absorbing and interpreting what I understand and then attempting to provide my thoughts to others, those willing to listen about innovation!

Innovation capability building is my 100% focus from my work point of view.

I’m comfortable in much of the understanding of what makes up innovation, totally restless in so much more that is out there to explore and work through – I believe we need to significantly improve potential solutions, through experimentation and prototyping until they become recognized as relevant and applicable and become deeply embedded within our organizations as the accepted approach to innovation design and management.

Investigating, researching and reading all required a significant amount of time, all alongside needing to practice innovation, working to clients’ needs or pushing for their attention to changes taking place within the field of innovation management and what they needed to do about it.

Dynamic capability applied to innovation keeps gaining my increased attention

One area that caught my attention many years back, was the notion of “dynamic capability”, the organizations capacity to change its operation and adapt them to the environmental requirements in systematic and fruitful ways. Academic papers by Teece, Pisano and Shuen, by Eisenhardt and Martin and finally for me, Zollo and Winter, all fueled my thinking at that time.

Orchestration is required for dynamic Innovation

IFD OrchestrationI had not recognized the incredible power of “orchestration” needed in innovation as much as I should have done. Of course it was there, actually all around us, going on all the time but it was not as ‘loud and clear’ in my thinking as it should have been. The blind spot had been my focus on pursuing this continual need to organize around innovation within an organization. Although this is as essential today there has been continued and rapid shifts taking place outside the walls and I was not capturing the dynamics of this well enough .

When we begin to want to orchestrate across external innovation networks we not only need to know ourselves extremely well, we also need to know what others can bring and what is missing. Networks are dynamic, the flow of knowledge, of capabilities and competencies all need somehow capturing. Recognizing this shift in my thinking, allowed me to pick up the baton again and begin to conduct all the different fragments and pull them together, into a different result.

Do you know your innovation stock and its capital potential?

Knowing your innovation ‘stock’ and  ‘capital’ potential

IFD Stock and Capital
Knowing our stock and capital for innovation

If we really want to innovate well, we need to know our ‘innovation stock’. This is where the largest part of our wealth generating capital lies and where it’s potential can be best put to use. We are today increasingly valuing the knowledge perspective far more and with this we are increasingly recognizing the importance of the intellectual capital that makes up the organization.

I, and many others, would argue that we certainly need to re-think many of the old world value delivery systems to assess organizations and make much more of a concerted effort to make innovation that renders different, unique value outcomes, that keep pushing the boundaries of strategic advantage within any business.

Insomnia or a Wakeup Call – Which?


Wake Up or InsomniaYou find yourself slipping into a conference hall unexpectedly. You are confronted by 1,000 participants listening to the conclusions of six very wise-looking people at a table, explaining the outcomes of the summit.

They are talking about a summit declaration by providing 5 calls for action for a Wake-up. Sounds more than interesting, even important.

Now you quickly settle down into your seat, trying to ignore a few turned heads frowning at this sudden interruption after spending their three days working through this Wakeup Call and are quite rightly listening intently. This seems critical, you settle down to listen also.

So, without the drum roll or often accompanied with the appropriate dramatic music the 5 calls are announced:

  • Deliver on the widely accepted and appreciated new instruments and policies (2014-2020) in support of innovation.
  • Build a culture of ‘fail fast’, ‘risk tolerance’, and ‘fast capital’ to cross the valley of death.
  • Create a predictable policy environment and embed innovation as a principle in all measures and decisions.
  • Engage in joint thinking and acting across sectors and along the value chain.
  • Change what you do: a deep mindset change is needed at all levels: companies, administrations, and citizens.

So you have guessed where you are yet?

No, well you are at the winding up of a three day innovation summit held by Knowledge4Innovation (K4I) as the 5th European Innovation meeting that took place in the European Parliament from 30th September until 2nd October 2013.

Apart from 1,000 participants attending, there was in also in attendance three EU Commissioners, 30 members of the European Parliament and 150 speakers contributing their thoughts. According to the press release the conference summit was the largest ever, comprising of 25 events, including the opening and closing ceremonies, a series of conference sessions, workshops, breakfast, lunch and dinner debates organized by summit partners, as well as an exhibition and two press breakfasts.

Am you as overwhelmed by these 5 calls for action to Wake Up Europe?

Beyond the previous boundaries of innovation long gone

Innovation is increasingly moving beyond the previous boundaries of just being left to each organizations scientists or marketing departments, those days are seemingly long gone.

Today and in the future, innovation is about open, inclusive, full of exploration and harmonization to extract the best results.

We seem to have really grasped and recognized the combination-effect that comes from the myriad of different linkages that is propelling innovation activity and bringing increasing confidence within the boardroom.

According to a recent PwC report, optimism has dramatically been raised around innovation, so much so the vast majority within the survey of 1,757 c-suite or executives respondents believe their aggressive growth plans will be driven by organic growth (93%) and not by previous means of M&A activity.

They are talking more radical and breakthrough innovation. BCG in its 2013 report on most innovative companies is equally far more bullish on innovation.

Risk readiness and innovation growth – board room tension

I recently provided a post on a very upbeat PwC report on innovation and its growing importance to growth in the coming years. The PwC report “Breakthrough innovation and growth” was a survey of 1,757 C-suite and executive respondents, on their thoughts on innovation and where the new growth was coming from in approach.

The top line was companies are seeing innovation transforming their businesses and their need to take a more sophisticated approach to innovation, so as to achieve the growth plans they are setting for the next five years.

There was a strong indication that the innovation that was going to be pursued was going to follow a far more radical set of innovation practices that have the potential for offering a real impact on companies future growth ambitions.

Yet I have also been reading another report issued by Corporate Executive Board (CEB), a leading members-based advisory company called “Growth Readiness- prioritizing investments to drive executive commitment” discussing the secret to effective investment prioritization is demonstrating your organization’s readiness to pursue growth. (N.B You need to fill out the form to obtain the report)

Both correlate on the strong need for growth. CEB suggests as the global growth has stalled that in response, companies have planned to boost non-incremental growth investments by almost two-thirds.

The CEB defines non-incremental investment as a large growth opportunity that requires some change to the business.

Value realization comes through innovation and our business models.

Everything, it seems we work towards in business, is for seeking out new value creation, for new growth and wealth creation, for providing improved returns on the investments we have been making and this is where innovation becomes so important.

To achieve this we consciously have to set about the value capture and what contributes to its realization. This is where innovation plays such a vital part. If we don’t build our innovation capital we will certainly have a much harder, perhaps even impossible time of realizing new value.

We are more than likely to just maintain our existing value or see it steadily decline. So a constant focus upon renewal is always needed. Do we consciously do that on a daily basis or just once a year at annual review time?

Value-adding activities need to be central in nearly all of our decisions. The how we can turn our resources into being more productive, more creative is increasingly becoming one our biggest strategic areas of  future investment decision.

Our resources are those all-inclusive assets, capabilities and processes that make up the Enterprise.

Failing to explain innovation capital

Last week I made a complete ‘hash’ of explaining innovation capital. I made a set of basic mistakes in my preparation and my delivery. I allowed for little discussion and debate and I just ‘blasted’ on regardless. I’ve been standing in the innovation ‘sins’ corner most of this week.

I can honestly say I don’t feel so good about this failure at the moment and I thought a more public ‘confession’ was in order. I will also let the ones that suffered from this also know how I feel.I made such a simple set of basic mistakes. I’m still asking myself why and have been slowly working through it to get to the bottom of my ‘aberration’ moment. Let me share some of this with you as learning from failure is as important as celebrating success.

The story could easily go……”well it was simply one of those days…to much coffee beforehand, being distracted by other issues……”  No, those should simply not happen. Somehow I forgot some basics and then some more but I’m certainly never too old to (re)learn and own up to this.

Let me explain, I was asked my opinion in a thirty minute exchange on innovation capital. It was not my finest thirty minutes.

PwC’s report on breakthrough innovation and growth

I’ve been reading through the PwC report “Breakthrough innovation and growth”, a survey of 1,757 C-suite and executive respondents, on their thoughts on innovation.

The top line news is how companies are seeing innovation transforming their businesses and their need to take a more sophisticated approach to innovation, so as to achieve the growth plans they are setting for the next five years.

PwC are suggesting there is an innovation transformation under-way: “Companies are changing the way they innovate“. They further state that “innovation is becoming a competitive necessity, if it’s not, then executives need to be asking themselves what they could do to improve their innovation process.”

All I am providing here are my initial takeaways from a report I would recommend does provide really good value in working through. It seems innovation is becoming far more the central driver of the organization’s agenda than in the past, where geographical expansion along with mergers and acquisitions were more dominating.