No Company deserves to survive with apathy in its future
I have always found April a difficult month. It seems to be the defining month for transition between winter and summer. It can fool us on the first day (April fools day) and its weather for us in Europe does exactly the same, usually all month long, confusing us.
One where it is offering up a healthy mix of rain, stronger sun, a little flurry of snow and some heavy wind too.
It can constantly confuse us as it can rapidly alter within the same 24 hours to often keep the heating on, when it should be switched off and visa-versa. It can be an uncomfortable month of adjusting constantly, second guessing of what might be ahead.
On the innovation front I have been experiencing the same feeling of adjusting to uncomfortable days.