All things considered for Innovation Thinking

Source: Rikke Dam and Teo Yin Siang

When we are designing innovation for the future, the search is even more centered around strategically connected value creation.

The task of searching to resolve more complex problems allows Design Thinking to step up and become a far more visible component on how we can go about this.

Design thinking needs to work in harmony with many other thinking skills to make its contribution. Here I outline some of my “must go to” frames or tools.

The need when you “cast out” and look into the future we need to make a lot of connections, these can be really different, seemingly disparate in ideas and approaches. The whole search for diversity can generate so much fresh thinking if we open our minds to the alternatives.

We need to draw on insights, creativity but most importantly have a growing sense of the context we are thinking through to search for new ideas, concepts, and eventual new innovating solutions.

We often get caught up in data far too early, looking for the real nugget that can transform our thinking. I would guard against this, we always need the “larger” context. Never allow the “narrow prism” to dominate until any concept is getting clearer in its final design.

How do you apply the three horizon framework in your thinking? Steve Blank you are limiting your thinking.

Presently the three horizon model is argued as no longer applying to innovation as it has been suggested, or I feel so, in a recent article written by Steve Blank.

Now I am a terrific admirer of Steve and his thinking but he does, I feel, rush to an assumption to fit one specific problem area, most coming from the start-up world. I apply the three horizons from the more mature organizations perspective and in a much wider lens framing approach than clear he does.

Steve Blank, no less, wrote about the problems with applying the three horizons as his view recently. You can read it here. He changed the title from “the fatal flaw of the three horizon model” to “fast time in three horizon high” mainly due to the push back he received from one of the original creators of this framework. It got even further dampened down into a more observational under “McKinsey’s Three horizons Model defined Innovation for years. Here is Why It No Longer Applies” in a Harvard Business Review posting that digs him further into his specific business focus corner that little bit deeper, as his title assumes.

Steve, I have news for you, the three horizons frame is healthy and fit for use, maybe not in your specific application (although I know it can be) but in multiple applications. I am not sure he decided why he became so dismissive on the 3H. “Fatal flaw, fit for use” can confuse a wider audience, many living off his pronouncements, when the value of this 3H frame is even more compelling today than when it was first proposed. It has moved on, not regressed.

Exploring the Rich Tapestry within the Three Horizon Framework

3H Halley Comet and Bayeux TapestryWithin our ‘business as usual’ attitudes, there actually lies the seeds of destruction. Today there is a relentless pace; we are facing stagnation in many maturing markets if we don’t evolve.

Yet we actually subvert the future to prolong the life of the existing. We need to frame our innovation needs differently for exploring and exploiting innovation across different time horizons to move beyond the usual.

Commonality within innovation is becoming increasingly important. We need to build clear common languages of innovation, frameworks, methods and approaches.

There is a pressing need to frame innovation in different ways, to meet change that lies in the future. We are in need to clarify our options and this requires multiple thinking horizons to work through to deliver a richer tapestry of innovation discovery.

Applying innovation thinking in different horizons

Forming a common view of 3HIn the past few days, I have had some exchanges on twitter with Jairo H Venegas and Ralph-Christian Ohr on different thinking around the three horizon methodology. We share similar views on its value and partly how it can be applied.

Ralph and I exchange constantly and occasionally meet up together. Actually, we need another meeting Ralph to catch up and explore these mutual innovation value points.

Ralph in a reply to Jairo suggested this: “That’s why a portfolio approach is so important” – with his take here: bit.ly/1Rn5Svq  under his excellent Model for Integrative Innovation article.He ‘talks’ of cornerstones and offers different premises to anchor these a little more.

The Compelling Value of the 3H for Innovation Management

The Value of the Three Horizons of Seeing Beyond
The Value of the Three Horizons of Seeing Beyond

Following on from my suggested Common Language approach to the Three Horizons, I would like to outline here its significant value, within any innovation management thinking.

Clarifying our options requires multiple thinking horizons – seeing beyond for all possibilities by listening to the different voices

For me, the three horizons have great value to bring together and  map all the different thinking and possible innovation options over changing horizons.

You can frame innovation in alternative ways by using this approach. Innovation has multiple evolution points and working with this framework allows you to significantly improve all of your innovation contributions.

It goes well beyond the present value of ‘just’ fitting your existing innovation portfolio and directional management into a typical one-dimensional view of just working in the present.

The Three Horizons – Providing a Common Language in its Innovation Use

Forming a common view of 3H
Forming a common view of the Three Horizon for Innovation

As you may know, I have been writing significantly around the Three Horizons in relationship to innovation.

Initially drawing on the foundation within the McKinsey initial papers, updated here under their enduring ideas, and in particular based on by its original authors of the book “The Alchemy of Growth” by Mehrdad Baghai, Steve Coley, David White and Stephen ColeyThen I discovered the work of the International Futures Forum, based in Scotland, where a group of members have extended the 3H significantly, well beyond McK’s initial work from my perspective, into a broader, more robust methodology tackling complex problems.

It was this IFF work that excited me, it opened up my thinking to find better ways to deepen the innovation connections and framing that could be suggested in the use of this three horizon frame in exploring and expanding different techniques and approaches.

Connecting the innovation thinking dots

Innovation needs different time and thinking horizons

Time and thinking 1We often constrain our innovation because we ‘shoehorn’ any conceptual thinking into a given time, usually the yearly budgetary plan.

This shoehorning often dominates the actions decided and can exercise a large influence in this constraining of ideas to realization.

We should make the case that different types of innovation operate and evolve over different time horizons and need thinking through differently.

We have three emerging horizons that need different treatments for innovation.

Drawing out the different voices within the three horizon methodology for Innovation

Three Growth HorizonsWe so often struggle to articulate our innovation activity and then can’t seemingly project our plans into the future in consistent and coherent ways. We often lack the framing necessary.
If this rings true of the innovation activity in your organization, then it is in danger of being seen as isolated, one-off events, that fail to link to your organizational strategy. Furthermore you’ll be missing out, or not capitalizing on emerging trends and insights where fresh growth opportunities reside.
I so often come back to the messages we need to learn, which centers around the three horizon methodology.
I just wish this framework would be adopted far more within organizations. wanting to build a sustaining dialogue around innovation, it can be such a powerful enabler.

Are you engaging with all the different voices around you?

How do we manage future discussions
Having different perspectives and voices will enhance your innovation activities, they provide diversity, stimulus and greater options for you to consider the future innovation journey.

How do we set about engaging with all these different voices surrounding innovation?

Have you ever worked with the three horizon framework?
It is really useful for managing your innovation activities, drawing out the often conflicting voices within the organization on how to take innovation forward. The approach can unlock you from just being caught in the present, to one of envisaging a future that then allows you to begin to build different capabilities, competencies and capacities.

Find out more here and here and here on the three horizons or within this blog site put “three horizon approach ” into the search box. You will find  I have provided a considerable overview in different posts’ thoughts on the 3H thinking and why I place such value in it for innovation’s evolution.

Seeing Your Innovating Future Across Different Horizons

The three horizons offer us much to frame our innovating future
IFD Mountain ViewFollowing a couple of recent posts on reflecting on the three horizons methodology, firstly here and then here, I wanted to come back to where I see real value, in managing your innovating future.

The 3H methodology enables us to look out into the future, across three different horizons that can manage the transition between the short, medium and long term in our innovation activities, something often badly lacking in most organizations’ thinking.

It allows us to gauge the challenges, adding aspects we are beginning to gain a sense of, transitioning from one position to another. It allows us to deepen our evaluation of the innovation portfolio of activities, resources and skillsets across different delivery frames of the short, medium and longer term.