Building the Innovation Business Case

The building always the Innovation Business Case offers a unique approach to tackle one of the real problem areas within innovation- making the case compelling.

One of the toughest aspects within Innovation is making the Business Case. Much of the information is imperfect, the returns are often fuzzy and the doubters ready to block and deter new ideas from entering the commercialization process.

Knowing the issues, reducing often the ‘noise and distractions’ and making the professional case is what we need to do to attract commitment to the projects we are working upon.

How can you reduce down uncertainty? By ensuring the innovation business case takes a clear methodical approach to this and builds the arguments up in a sound structured way, that shows the areas of clear discussion and conclusion and reduces down the more ’emotive parts, so as to allow the ‘idea or concept’ to firm up and be seen for its real merits.

Why do we have difficulties to self-disrupt?

“Why do we always seem to have internal difficulties to self-disrupt?”

Now that is an interesting question. My quick and simple answer is to look at all the internal constraints you can see, or ask those around you what they can see as constraints for them. You will be surprised at all the constraints that stop the individual or the organization to make changes.

It is also being constrained when you look outside your organization and not recognizing the (perpetual) changes going on, often until it is too late or a fast, nimble entrepreneur has nipped in and set about building a new alternative to your existing offering that has, perhaps for some time shown signs of business model decay.

The art of "Back Casting" needs care


Backcasting is a planning method that starts with defining a desirable future and then works backwards to identify policies and programs that will connect that specified “future to the present”. The fundamentals of the method were outlined by John. B. Robinson from the University of Waterloo in 1990. The fundamental question of backcasting asks: “if we want to attain a certain goal, what actions must be taken to get there?”
While forecasting involves predicting the future based on current trend analysis, backcasting approaches the challenge of discussing the future from the opposite direction; it is “a method in which the future desired conditions are envisioned, and steps are then defined to attain those conditions, rather than taking steps that are merely a continuation of present methods extrapolated into the future”
I have collected different views on “Backcasting”.
Those are from assorted references like Wikipedia, from past work on water and energy systems, from Natural Step, from Innosight, discussed and promoted in Mark Johnson’s book “Lead for the Future” and a really recent one from Roxi Nicolussi and her Backcasting; Creating a Strategic Roadmap for the Future” or finally here, this one “All Roads Lead From The Future Back — A Vision and Spoke Model” by Aidan McCullen. I am looking to further explore the applications applied in water, energy and climate work.
So exploring backcasting as a method

The art of backcasting needs care in innovation activities

Backcasting is a planning method that starts with defining a desirable future and then works backwards to identify policies and programs that will connect that specified “future to the present”.

The fundamentals of the method were outlined by John. B. Robinson from the University of Waterloo in 1990. The fundamental question of backcasting asks: “if we want to attain a certain goal, what actions must be taken to get there?”

While forecasting involves predicting the future based on current trend analysis, backcasting approaches the challenge of discussing the future from the opposite direction; it is “a method in which the future desired conditions are envisioned, and steps are then defined to attain those conditions, rather than taking steps that are merely a continuation of present methods extrapolated into the future”

I have collected different views on “Backcasting”.

Those are from assorted references like Wikipedia, from past work on water and energy systems, Natural Step, from Innosight, discussed and promoted in Mark Johnson’s book “Lead for the Future” and a really recent one from Roxi Nicolussi and her Backcasting; Creating a Strategic Roadmap for the Future” or finally here, this one “All Roads Lead From The Future Back — A Vision and Spoke Model” by Aidan McCullen. I am looking to further explore the applications applied in water, energy and climate work.

So exploring backcasting as a method

No thinking time left- help

Today most executives seem to be time-starved. They are constantly reacting to daily events, to fix upon the focusing and fixing of short-term performance. This applies to the top executive down to the most junior. The sheer difficulty of having most, if not all of your colleagues working remotely is making it so much harder. Keeping the business simply going is hard, demanding work. What time is there left to think beyond the present?

How can you keep the engagement, how can you find an environment that is creative, stimulating and allows for innovation? Juggling so many crisis events in different ways is exhausting.

Who is encouraging your pause button to go on as we lose more of those relaxing moments to top up our stimulations, as we all continue to isolate, with our lack of socializing, travelling, being in each others company continues to leaves us so devoid of real human interactions, apart from countless Zoom, Skype, or Team meetings? We need to replace this “void” with better thinking time to re-stimulate our curiosity and logic senses.

It just seems to me they simply don’t have this luxury to think.

Technology is rapidly taking over this thinking role, we increasingly rely on searches to at least begin our thinking. Humans are becoming the 2nd class citizen for thinking.

Building our understanding of the factory of the future

Siemens Digital Enterprise SPS Dialog Results

Last week, Siemens had a really valuable virtual event called their “Digital Enterprise SPS Dialog. Those that missed it you can watch previous sessions on-demand at any time via “Recordings”. They provided an outstanding virtual showroom packed full of innovations, product presentations and use cases are exhibited in an exciting real 3D environment. The platform and all on-demand assets will be available until January 29th 2021.

The “Digital Enterprise SPS Dialoghad 56 3d-exhibits in 12 topic areas, more than 130 product presentations, 3 real factory showcases with 21 stage presentations involving over 38 speakers. By registering you can view “on-demand” selectively or watch the whole event, explore the showrooms and simply learn, evaluate and assess what these concepts would mean for you in your own Industry 4.0 journey, to a more highly automated and connected environment.

I said it at the time, and I repeat it: “The event was, for me, the best virtual event of this very strange and weird year we have all been caught up in“. For Siemens, they also commented this was quite a milestone to be achieved in the field of virtual events. It delivered a lot. My initial post “Siemens SPS Dialog.” might be worth also picking up upon.

By being virtual, the insights provided has advanced my understanding of what is being offered in Siemens Digital solutions significantly and would give any clients a terrific understanding of Siemens combined physical and digital offerings.

An event showcasing critical aspects of the factory of the future

Setting the right innovation challenge

Image Atos https://www.atositchallenge.net/

Atos is a global leader in digital transformation. Atos employees 110,000 across 73 countries with annual revenue of Euro 12 billion.

Atos holds the number one position in European advisory companies in Cloud, Cybersecurity and high-performance computing that provides end-to-end solutions to Orchestrate a wide array of Digital Solutions.

Why do I single out Atos for a post? There are several good reasons:

Firstly, I like its stated purpose “to help design the future of the information space” and Atos looks to contribute to the development of scientific and technological excellence.

Understanding the Innovation Landscape needed for Enabling Technologies in the World’s Energy Transition

During this September to November 2019 period, I deliberately chose to have a 100% focus on the energy transition that the world is committing to as an undertaking, of reversing the rising global climate temperatures through a shift from fossil fuels to increasing commitments to renewables.

Renewables that give us greater sustainability and clean energy and dramatic reductions in carbon emissions.

I wrote twelve dedicated posts over this period, including this one, to highlight the important place innovation has within the energy transition that we are undertaking. View all the opening introductions on the “home page” and scroll down.

To have any chance to reverse these temperature rises there is an increasing emphasis on innovation solutions within the technology that is required for the Worlds energy system. Solutions are needed to shift from the world’s present reliance on fossil fuels to renewable cleaner fuels to stop the growing pollution and harmful effects of greenhouse gases (GHG) that carbon-emitting fossil fuels are causing to our planet and giving us global warming issues that are deeply worrying.

I drew down on many different resources to get my more in-depth understanding of an area that is partly passion and partly a business focus, but one resource has stood out for their detailed work on innovation and the energy sector’s needs.

Focusing on Innovation for our Energy Transition we are all undertaking

When you are undertaking such a transformation in any system like energy, innovation becomes vital to inject new forces of dynamism and creative thinking to tackling such a change.

The energy transition that the world is undertaking is one of the most critical areas where innovation needs to be at its very best, that top of the game to make the level of change necessary.

The existing solutions found in wind and solar solutions jockeying to replace oil, gas, and coal, in our present electricity distribution, as well as our current customer solutions for managing our energy, will only take you so far in our need to change our energy systems.

If we are to meet the mandated Paris Agreement of 2015, where member states agreed to limit global warming to 2 degrees C versus pre-industrial levels by 2050, we have to look at every climate change mitigation we can find. We have to reduce greenhouse gas (GHG) emissions by 80 to 95 percent of the 1990 level by 20150. Today the solutions are centered on decarbonization, applying digitalization, and switching to an energy system that is more decentralized than at present and it is finding imaginative, innovating solutions that become essential to achieve this climate change through the energy transition we are undertaking.

The Hard-to-Abate sectors need innovation solutions to reach Net-Zero Co2 Emissions

Source: https://www.ebrd.com/news/2018/full-decarbonisation-of-hardtoabate-sectors-is-possible-says-new-report.html

I have been looking at those Hard-to-Abate sectors for reaching Net-Zero Co2 Emissions like the cement, steel, plastics, aviation, shipping, and heavy road transport within our need for a global energy transition. These are the really big carbon emitters and it is argued that they could achieve, using known technologies already under development a pathway to complete carbonization over the next decades. It is going to require significant public policy will and private investment to drive both the present incremental solutions and push for the breakthrough ones. Innovation is really needed here.

There are six innovation areas of electrification, hydrogen, biochemistry and synthetic chemistry, material efficiency and circularity, alongside new materials and the ability to carbon capture and carbon use that need to have innovative solutions. Working on the innovations within these six critical areas does have a real chance of fully decarbonizing these harder-to abate sctors of the world’s economy.

Yet, let’s step back just a little and get some clarifications out of the way. They help frame this story.

In understanding the energy transition that is well underway, there are many companies and countries all proudly claiming dates for achieving their carbon neutral targets. Most of these centers around 2030, but where I keep coming back to is the discussions around Net-Zero carbon emissions. Is this a mission impossible? For me, all I hear about are the cities and companies all proudly announcing their target goals for achieving carbon-neutral, yet is this good enough in this rapidly warming world? I think not.