Facing The Innovators Salmon Run

I was reading about one of natures wonders about the famous salmon run. Have you ever actually witnessed one or watch the documentary on this incredible journey and all its obstacles? it is an amazing story of determination to overcome odds to bring new life into the world.

This “run” is the time when salmon migrate from the ocean and swim to the upper reaches of the rivers, where they spawn on gravel beds.

This event is an annual run where grizzly bears, bald eagles and sports fisherman all “feed” off the struggling salmon as it attempts to make it “upstream”. It is one of the natures more arduous journeys.

This set me thinking about the innovator within a company. They face the same “salmon run” or gauntlet when they try to bring to life a new innovation. The innovation equally has to swim “upstream” of validation, encountering all sort of obstacles along the way to get approval. Actually can we make a further parallel here?

Innovating in the digital age- a terrific report

The report from Arthur D Little “Innovating in the digital age- a cross-industry exploration” has to be the one report that really stands out for me from this year. I highly recommend it. They take a look at how digital technology will transform the way innovation will be managed in the future.

This report was produced by Dr. Michael Kolk, a partner, Digital  Innovation Lead in Arthur D Little and Heike Woerner, a principal, technology and innovation management.

Now that is music to my ears, a report that provides extra “jest” to my own arguments that digital innovation is going to take over in very significant ways the innovation management process from discovery to delivery.

So many of the current suppliers of software are asleep at the wheel still working the old tired model of how to set about innovation. That will change, it will change and I predict we will see significant movement into having digital solutions specifically for innovation management in 2019. As I know the continuing deepening of insights will eventually compel companies to change their innovation management thinking.

Can We Have One of These? A Product Innovation Platform

Recently I was exploring the world of Product Lifecycle Management (PLM) and read an excellent Whitepaper from Aras Corp, one of the leading PLM solution providers.

The Whitepaper called “Product Complexity, Digital Transformation, and the Innovation Imperative- The race to reinvent how complex products are developed is here“.

This made me a little jealous and a little wishing that ‘we’, across the whole of innovation management, could not have one of these platforms available today. Some claim that they do this already but seriously they do not.

I have argued we do need to change the way we undertake innovation and its development. I am really frustrated by the legacy we have in our processes, systems and the ways we approach innovation, and its development lifecycle. We still break it up into separate parts, dealing with the pre-ideas stage, collecting insights, the idea management, then into a pipeline or portfolio system, that all has so such manual and siloed approaches built into this. These are tue legacy systems.We do need to bring innovation management into the 21st century where everything is transformed through a platform that allows total integration.

So as I read about the solution that Aras provides to the designers within Manufacturing to manage PLM complex systems and products, you have to wonder why this cannot be extended into all innovation’s management. Of course what “sits” on the platform will be different but it has much that can adapted and aligned in the principles of any design.

What do we expect from Innovation? Mostly disappointment

Good innovation is notoriously hard to achieve. There are so many obstacles and uncertainties as you take an idea or concept through to eventual release. Often, we are dealing in the unknowns and uncertainties. We continually lack facts, we keep seeking validation. We are pressured for results. Others looking at the innovation progress keep demanding tangible evidence and quantifiable guarantees that the outcome provides clear returns.

Much of the innovation discovery journey is a disappointing one. A hunch or insight becomes a dead end. A promising idea did not foresee a roadblock that cannot be resolved. Resources constantly “churn” and get depleted, waiting for others to be brought up to speed. Those not involved directly within the innovation project constantly remain skeptical or require more proof. The status quo of the existing places an increasing drag on the forces of change.

Then we have that often-delusional aspect; where the organization has this total belief they are well ahead of their competitors and simply point to their financial performance as the justification that their innovation is superior when it is so many other factors that have determined that. Superior is often so transitory.

When they are constantly scanning reports on the “state of innovation” it can often lull them, to give some that warm glow, others quickly being dismissive, disregarding many of the key messages as “not applicable to me”.

Plan your innovation resolutions early for 2012

For many October is the peak month for bringing together their strategic and operating plans for 2012. Meetings get frantic, issues get raised, and plans get drawn up, rejected and redrawn. The period becomes a fever pitch.

Where does innovation figure within this? In new products, new services and plenty of noble entreaties to adding to the growth I am sure. One aspect you might want to consider within all this activity and planning is to develop a resolution list of issues that need resolving.

I mean really, finally, actually resolving in 2012, to allow innovation to have a greater ‘hold’ on future thinking. Achieving a consensus, a clear focus, and a corporate commitment is what strategic plans are about so draw up your list of innovation resolutions needed to be resolved in 2012 and commit to them within the plans. Be upfront and bold.

Make sure you choose ‘soft’ as well as ‘hard’ innovation resolutions within any mix

One thing I would recommend when you draw up your list. Most corporate executives find the ‘softer’ aspects of innovation harder to work through.

There is this certain ‘hard wiring’ that everything has to be clear, measurable and tucked away  in the accounts or ‘ticked off’ in each person’s mind.

Softer aspects of innovation often don’t conform to this orderly view of the world and it is addressing this inconsistency ‘head-on’ has great value.