The trough of innovation disillusionment
You get this increasing sense that the ‘fizz’ has gone out of the innovation bubbly, we are seemingly in a trough of innovation disillusionment. The innovation party presently feels a little flat.
When we turn up at those creative innovative parties today the numerous delicious canapés to choose from are turning up at the edges as we are becoming disillusioned, just being fed on a present unexciting incremental innovation diet, lacking any real substance.
We are not being challenged, we are being constrained, bored and fearful of taking bold risks
People are milling around with that bored look on their faces, some are also slumped down checking their watch or smartphones on when is the best time to cut out and find somewhere else to be, rather than be here. Has the fizz gone from innovation?