the Pathway Curve Methodology
By taking a more systematic approach to any innovation you achieve a greater understanding over time of what is involved.
Firstly you have to ask what you are trying to achieve, is it incremental innovation, distinctive, disruptive or even radical white space innovation? Do you approach innovation differently for each of these? I would argue you need to learn and build from one to another as you learn on the way, this is my going up a curve that increases in complexity and its scope/ outcome.
How do we embed innovation in all its forms needs what I feel is a unique approach that I have called the Pathway Curve Methodology