Innovation struggles to integrate fully within the organization

In the past few weeks I have outlined the existing gaps at the leadership level on innovation engagement and innovations continued lack of being integrated into an organizations strategy. Time and time again there are new reports, surveys and different comments made on this serious disconnect still going on that needs clear resolution.

It is always pleasing to sometimes be on the same track as the Big Consultants, for working on and moving beyond the trends they are spotting and highlighting, into some clear tangible solutions, to help resolve these. Recently McKinsey Quarterly conducted an on-line survey of just under 3,000 executives on issues surrounding innovation.

The report is entitled “Making innovation structures work”- see the link below. They confirm much that I have seen or gained through my research and point very specifically to the key difficulties organizations are presently having around innovation.

Re-ordering the organization’s genetic code for innovation.

As we enter 2012, what really disappoints me is that we still have not cracked the innovation DNA code sufficiently to embed this within the organization’s genetic principles, structures or systems for completing an everyday innovating business. Why is that?

I see no reason why innovation cannot be a clear (integrated) management discipline, shared, taught and fully aligned with an organization’s strategic intent and execution.

It needs to have a set of molecules that carry the ‘genetic’ innovation information in logical and a comprehensive arrangement, of its separate elements. These need to be strung together like all living cells by a set of clear rules.

The code order defines the sequence, the “alphabet” of the organization’s ability to innovate. Well, that is how it should look if we want to allow innovation to enter the present DNA of an organization. Innovation cannot sit outside or be run in parallel but it needs to form part of the essential organizational code.

I am convinced innovation can be implicitly understood but I still feel there is an awful lot of conflicting advice being offered that must leave many confused. Let me add to the confusion!