Advancing My Applied Innovation Thinking

I wrote a post “Needing to Think Applied Innovation Services” recently, it was extending my view that innovation needs to change. We need to think of managing innovation in different ways, we need to automate it and in addition, augment it. I suggested in that post “we need to pull down what is needed” and design a totally ‘adaptive’ innovation process to fit a specific need.

I argued we need to think differently about how we manage innovation. It needs to be more radical in design, actually, it needs to be far more up to date and in tune with the technology progress we recommend so much to others! Innovation systems are lagging, they should be leading in their design and connectivity.

What I mean by this is it needs to begin to ‘account’ for cognitive solutions that can augment and help automate our present highly manual innovation systems. I know we have some good software for different parts of the innovation process but none of these are integrated, fully connected up in their design. We still work in piecing them together. We lose significant collaborative opportunities and speed due to this mostly disjointed innovation approach. Surely this has to change?

We need to bring innovation and its process up to date. With cognitive computing, artificial intelligence, cloud-based solutions, purposefully designed apps and specific tools and frameworks, we do need to begin to stretch our imaginations further and flex our technology and app solutions more towards providing a better, more connected innovation process. I want to see a new innovation era happen.

The Perfect Conditions for Entering A New Innovation Era in 2017

a-new-connected-pathway-for-innovation-2So if there was ever a time to clear the existing innovation agenda and rework the entire space for innovating, it is about to become the pressing reality as we enter into 2017.

There are so many forces coming together that require this reworking. We are moving from diverging into one of converging, we are at a changeover point for innovation; let me explain each of the contributing factors but firstly, a brief overview.

The Merging Conditions and Forces

The very different political and economic conditions that will be arising in 2017, the continuing shifting social conditions, profound shifts we are undergoing in business and our own personal ones, makes it a world that is moving from being complicated to complex.

Any renewing does need innovation to become more central in our design but it will be managed differently far more collaboratory.

There is a lot of change occurring around our innovation abilities. There is the shift to more open-sourcing, the profound shifts that technology and digital transformation is having upon all our worlds is allowing a very different “connecting” innovation to come into play. We will see a significant acceleration of more innovation ecosystems, we are increasingly recognizing all the different collaborative tools increasingly at our disposal, we are exploring both platforms and forming ecosystems to radically alter the competitive edge previously seen to reside inside the single company.

A more opening out, forming more connections into customers, engaging them in appreciating their needs is leading us to recognize the value and power in the seamless customer experience. All of this comes from achieving a greater access and deepening the connections across networks. It is becoming the network economy

So I am exploring here each of these conditions that I believe are coming together for a really important transforming storm built around a new innovation management, increasingly making it the core to the future for growth. There is a time where each business has to become highly adaptive, agile, open and mutually dependent on others to deliver in this ‘connected’ world to exploit these conditions and explore the opportunities that will emerge.

Why We Are Entering A New Innovation Era In 2017

Credit: Acacia Communications
Credit: Acacia Communications

I wrote this recently in a post entitled “Bringing New Innovation is Stretching the Mind“. It opened with this view:

“There is a profound shift taking place, relating to innovation. Increasingly we are seeing a growing dissatisfaction on the impact that innovation is having; in growth, in returns, in market and customer impact. There is a search for new solutions.

One of the implications is this growing recognition that innovation is rarely succeeding in isolation but it is growing on a more highly dependent type of complementary innovation, a collaborative network, working around this new emerging innovation to deliver a more connected, radical experience, requiring innovation ecosystem management.

This dramatic change we will all be undergoing will have a significant impact on each organization’s innovation management design as it will require new connected thinking, built upon a substantial network of collaborations and partnerships

I believe innovation has been in the need for change for some time and 2017 will be the transforming year.

Mapping the customer journey is the top driver for digital transformation

mapping-the-customer-journeyOrganizations are struggling to understand the behaviors of the ‘connected’ customer. Partly it seems executives don’t engage with their brand or business in the way that their customers do. There is often a difference in understanding the value creating points between them

The lack of having a well mapped out customer journey means missing out on opportunities caused by not knowing this complete set of connections being made into you. By not knowing all these connecting points and drawing them together in a cohesive plan, there is a significant chance you are simply restricting the developing of innovation solutions that map back to all the decision-making that is going on in the customers’ minds.

This failure to optimize and seize upon all the possible options to connect with your customers is restricting your ability to broaden out your innovation solutions, making the journey more value creating, it certainly can be really holding your business back.

As you explore the digital transformation path this can become your best opportunity to connect along the total customer experience and see a greater return on this understanding and investment.

The voyages of discovery we all need

lens-of-discovery-nasa-imageSince early September I have been significantly focused on researching, relating and renewing my understanding of Business Ecosystems, Platforms and then what led into the power and need of improving customer end experience. This came about from having some evolving conversations with my ‘old’ sparring partner Jeffrey Phillips, over at Ovo Innovation. He nicely moved the ecosystem discussion towards capitalizing on a final outcome: achieving seamless customer experiences and our thinking began to really take off.

Jeffrey Phillips and I have collaborated around different innovation thinking for some years and in a late August discussion over Skype, we realized that what was emerging from our usual exchanges and insights was that the area of Innovation within Ecosystems was gathering pace and what did that mean for innovation in future business and practice implications.

We both have some shared as well as some different views on how this would shape up for the future. As usual in these discussions, we agreed to think about a potential collaboration on this by exchanging some opening thoughts in written exchanges. Those quickly took hold and we realized our need and the greater need was to explore and exploit the key themes of ecosystems, platforms and customer experience far more.

Intersections allow access; they open us up to new possibilities.

The New Innovation Need: Organizing within a Networks of Collaborators

network-of-networksWe are facing tough challenges within the business world. To work through these we are all being asked to transform but there has to be a clear end, a return for all this energy and resources it requires, that we are being asked to spend?

How and where does innovation fit will clearly depend on this transforming effect. We are fairly clear that incremental innovation is just not cutting through to give the types of growth expected. There are many outside our existing organizations, standing impatiently at the gates, waiting to come in and take over with market breaking concepts through different business models .

We need to transform, be disrupted or certainly re-imagine and this is where knowing your ecosystem comes in.

Our existing organization needs to envisage a changing world full of disruption that calls for radical change. To meet different challenges, to be highly adaptive it needs to begin to organize around ecosystems to deliver on a vision that recognizes it has to be part of a greater collaborating network to thrive in this highly connected world.

Today larger organizations are having to face the stark truth.

So how do you manage exploiting and exploring for Innovation?

Innovation Exploit and Explore to TransformSo how do businesses organise their structures to be able to simultaneously manage the needs to exploit and explore innovation?

In this post I wanted to explain my thinking through on this ability to be ‘ambidextrous’, knowing the difference of when to exploit and when to explore as essential to leveraging innovation, in all its forms and watching out for some of the traps in not managing this well.

Managing this, in all honesty, though, is hard to get the balance right but highly valuable if you do achieve it, it can transform the business. Many of our organisations struggle to manage both successfully as they tend to focus more on separation mostly in organisational structures alone as their attempt to become ambidextrous. It is far more than ‘just’ this.  Get the balance right across the organisation’s design and in its leadership management, it becomes a very powerful mechanism for accelerating performances by delivering significantly new innovation and equally sustaining and leveraging the core business you have today.

Recently I contributed a blog post over on the Hype Innovation Blog ” Balancing Exploitation & Exploration for Changing Performance” that opens up the subject but then extensively dives into three examples of Apple, GE and Google that are working in highly ambidextrous ways, pursuing exploiting and exploring in their own unique ways.

Exploring the Rich Tapestry within the Three Horizon Framework

3H Halley Comet and Bayeux TapestryWithin our ‘business as usual’ attitudes, there actually lies the seeds of destruction. Today there is a relentless pace; we are facing stagnation in many maturing markets if we don’t evolve.

Yet we actually subvert the future to prolong the life of the existing. We need to frame our innovation needs differently for exploring and exploiting innovation across different time horizons to move beyond the usual.

Commonality within innovation is becoming increasingly important. We need to build clear common languages of innovation, frameworks, methods and approaches.

There is a pressing need to frame innovation in different ways, to meet change that lies in the future. We are in need to clarify our options and this requires multiple thinking horizons to work through to deliver a richer tapestry of innovation discovery.

Is Innovation Capital important to us?

Your new core is innovation capitalPerhaps we are failing to recognise the importance of our Innovation capital, stopping to ask how really valuable knowing this is to us?

Should we care, does it matter? I would argue it does, increasingly so. Within our innovation capital lies the future of the organisation and holds one of the really important ‘golden keys’ to the sustaining performance of the company and its future growth potential.

We need to find a way to unlock this as we are constantly being pushed for new business models that create, deliver and capture value. It is in the entire makeup, the value structure around the offering, and this is made up of distinct capitals that drive the new business towards success.

Dealing with the innovation legacy lying within your business.

Dealing with LegacyI know the feeling, there has been such a considerable investment that has gone into previous innovation processes to get them established but much of this is actually out of date, it has become today a real ‘legacy’ issue but there is, of course, a real reluctance to challenge it. Well you should!

Often this reluctance to dispose of these old systems, processes and inadequate frameworks is holding innovation back.

I would argue that perhaps many of our current innovation practices are ‘frozen’ in past times and they significantly slow us down, in a world that is becoming one built increasing on speed, flexibility and adaptability.

We lose precious time as we should be forward looking. constantly learning and experimenting with new concepts and approaches to innovation and what and where these can bring in new growth, sustainability and value to our organisations.