The Flickering Light of Social Innovation

Without doubt one of the most exciting areas of innovation, social innovation, that is developing initiatives that are attempting to tackle the real societal issues, has had a very tough time in the last year or so.

The need for social innovation and where it is contributing and aspires to resolve, has not gone away but it does seem to me, some of the energy and passion seems to have drained away in this time.

Perhaps, in recent weeks, there are some signs of some emerging initiatives that are beginning to be ‘rekindle’ this social innovation flame but it seems in such incremental ways. Surely what is needed, is making bold leaps at this time not token gestures? We need to mobilize with a real intensity around many of the present social ills we are facing.

Recent losses in the movement for social innovation

Firstly for those involved in the social innovation movement the sad loss of Diogo Vasconcelos, who tragically died last year took away the champion of social innovation.

Equally the move of Geoff  Mulgan from being the CEO of the Young Foundation into a broader CEO’s role at Nesta, where they certainly have shifted their recent focus in helping people and organizations bring great innovation ideas to life has altered where the emphasis needs to be placed for innovation in general, less so for social innovation.

This focus has been through providing investments and grants to mobilize research, explored through networks and building the skills necessary as the UK’s innovation foundation.

The Overarching Proposition for the Executive Innovation Work Mat

When you begin to think through something that might change the present dynamics within innovation and its management it becomes exciting. When you develop an emerging answer, by recognizing one really critical gap that needs filling, it becomes hugely exciting actually.

Not just in researching it, in debating it but in eventually constructing a sound framework, that is visual, easy to connect too and for hopefully many to become involved and engaged with, brings this work together into a realization that is really rewarding.

For Jeffrey Phillips and me, we believe we are offering something that makes sense through our framework, which we call the Executive Innovation Work Mat, with a link to the short introductory series, published in September 2012.

In our initial White Paper there is the outlines of our thinking behind this Executive Innovation Work Mat.  The important message is that we want to deliver the message into the boardrooms of as many business organizations as we can, with this message of intent which can be simply summed up as:

we believe we have a framework that will help the leadership of organizations to identify with, understand their role in this and in this strategic participation and framing innovation intent, so advance the contribution of innovation within their organizations and beyond.”

Let me lay out the overarching proposition for this.

Identification sits at the core of innovation

There are so many aspects to get right in innovation. These can be ensuring the culture, climate and environment for innovation are working well, it could mean setting up processes, well-designed procedures and structures, it can be providing innovation governance.

Each part has a vital part to play in being combined for innovation, so it can function but these are not the core. Our identification with innovation is that core.

The core lies in the scope and definitions, the context that innovation is set and the identification with these. How often do organizations fail because they rushed into innovation, along those classic lines of: “let’s experiment and learn as we go” as their mentality.

We fail because we don’t take the necessary time to examine the significant differences in innovation terminology, in the different ways or types of innovation, in gaining from ‘evidence based’ research and experimentation.

What we expect to see from our day-to-day work seems not to apply to our innovation selection criteria. We experiment indiscriminately, poking a stick around the opportunity haystack looking for that elusive ‘golden’ needle.

Fitting existing culture and innovation- no chance!

Culture is something we can’t touch but we can feel” and innovation is highly dependent on the right cultural environment to thrive

All around us we have culture. Where we live, how we see ourselves against others, who we identify with and how we react when ‘our’ culture gets threatened. We become comfortable, sometimes complacent and treat ‘our’ culture as something that is just there, just around us, wrapping us up in a warm blanket.

Every now and again we get confronted. It can be within the community we live, it can be within our organizations. Innovation is one of those confronting points that challenge our accepted culture.

Organizational culture forms an integral part of our general functioning. A strong culture tends to indicate a set of shared values that move the ‘whole’ along we then get that feeling we are on the same track.

The more we integrate, the more we coordinate, the more we socialize we eventually create the accepted boundaries, that feeling of growing identity among ourselves that seems to signal a similar commitment to the organization.

The sudden demand for innovation needs managing thoughtfully

Establish a different global thinking for your innovation.

When you read through a paper on transformative innovation by the Corporate Executive Board (CEB) at www.executiveboard.com that offers in its conclusion: “Innovation teams have been reorganized, de-layered, downsized, and (increasingly) dispersed, weakening the underlying structure of many companies ’innovation efforts” you do stop and reflect.

Then you read in one of the latest McKinsey Quarterly’s articles about “the global company’s challenge” (http://tinyurl.com/8yvwsrv) suggesting many issues are needed to be faced within large global organizations, you get even more of a confirmation that all is not well for innovation.

Innovation’s future seems to need some wholesale changes to take place and those innovation leaders are facing multiple dilemmas and choices that can’t be ignored for much longer.

The issue is “are the leaders of these organizations up to the challenges?”

Linking innovation context to the process

Time passes extremely quickly, particularly when you enjoy yourself, or so it seems for me.

I was surprised, going through some of my past blogs, that the time between related entries on the need for having in place a sustainable competitive advantage framework on innovation has been longer than they it should have been.

This blog is the third entry on this subject.

Always, always and always do I see organizations struggle to align themselves for their innovation activity, why is this? Either alignment of innovation into the strategy they are (assumedly) following or shaping innovation into the context of where and how innovation can fit.

I’ve written on this often enough actually, and argued the need for building a more sustaining innovation framework.  I have been working for some time within one of my formulas on this with its given framework of II + EE + MLC + OC + RNE build towards = SCA. I somehow suspect you need nudging on what this means.

The Real Need Is Achieving Innovation Fitness

So how do we achieve a greater innovation fitness?

This begins to show you the way www.innovationfitnessdynamics.com is new and perhaps your possible innovative workout gym.

Firstly stop and survey our world from a new advantage point

Can you imagine standing on top of a mountain, looking out across a vast expanse of nothing but mountains and valleys stretching out before you? If you squint hard enough you can just make out that somewhere in the hazy distance, the endpoint of your travels.

The distance you have to travel towards that much-needed innovation understanding, that is made up of so many different dynamics that make you and your organization that much fitter to compete in today’s challenging world seems really far off, or actually is it?

Exhilaration can quickly turn to reality.

Clearly, while you are on top of this mountain you feel exhilarated to have even got up to this point. To even get there you have already made a decision that you and your organization need to become more innovative.

One that needs to look beyond what you have, to what is possible, you are curious to explore this further, you have to, innovation is a strategic imperative for, adding value, growth and improved wealth creation.

You have innovative choices

A recognition that innovation is a complex adaptive system

Maybe I’m taking on more than I can chew here but I’m going to attempt to explain why innovation can be so complex and requires an adaptive system.

I apologise if it does not work for you, or you simply just give up on this but I am going to try to explain innovation as a complex adaptive system.

Why- I like the pain involved!  I’m certainly not in any shape or form an expert or even that much of a student of complex systems, and what it fully consists of, but I do need to explore this more, and a little shared pain helps in this as I go.

This issue is one that I consistently come across many references to innovation being a complex system. The trouble is I’ve never been fully clear on what determines the make up a complex system for innovation. I’m not sure anyone does for complex systems either!

So my aim here is to establish a direct and clear set of links across innovation and complexity without it involving me in ploughing through incredibly ‘dense’ academic papers on this subject.

Open Innovation, Technology Platforms and a New Business Model- All-in-One Biggie!

Recently I was reminded about one of the most ambitious open innovation projects around- the Innovation Medicines Initiative- set up here in Europe. I think you will find this interesting to pick up upon.

Without doubt, this is one of the most highly ambitious and bold initiatives I’ve come across.

I think anyone seriously interested in the combination of open innovation, the use of a collaborative technology platform built around a novel new business model within such a highly competitive industry of Pharmaceuticals should watch this initiative with growing interest.

It can point to significant changes in the impact and contribution of innovation management.

From its initial concept inception in 2004 and 2005, with the IMI established in 2007 as a Joint Undertaking, it has operated as an autonomous body for approximately a little over two years as I understand it.

Here I provide a fairly concise outline of its evolution and what challenges it is currently facing. It still is too long but it provides the essentials (I hope) on an amazing and bold initiative here in Europe and is worth reading until the end-really!

Background to the Innovation Medicines Initiative (IMI)

Innovation Convention 2011, EU organised, Brussels

The European Commissions Innovation Convention 2011

I was planning to go to this convention held in Brussel over December 5th & 6th, 2011, but eventually was forced to stay back in the office to complete some work for different projects I’m working on.

Thankfully the main conference was online so I was able to follow it, even if a little selectively.

I’m sure you agree on conferences or in this case, a convention, are often ‘variable feasts.’ You never find everything appealing or valuable to you, but even at a distance, I did find plenty of interesting areas in those I was able to watch.

I hope they make many of the sessions freely available post-convention as they have much to draw ‘inspiration and understanding’ from for all of us.

I’m not planning this as a detailed report of the convention but to reflect  and comment about why I think it provided a good contribution to the innovation debate(s), especially here in Europe.

We do need to ‘tune in’ more on what these events can offer, if managed well, in-depth and breadth of innovation’s scope. I’m singling out some of the more striking moments for me.