Innovation jobs-to-be-done

Innovation, ecosystems, platforms and the promise of more to come

By @paul4innovating September 24, 2016Advancing innovation, gaining innovation momentum, Innovation Ecosystems, Leading innovation

Jeffrey Phillips and I are launching our fourth collaboration together, this time we are exploring innovation ecosystems and the growing impact they are having in the business world through their ‘conecting and collaborating difference’ that can lead to vastly different final customer experiences.

I just want to reaffirm what he has written on this, originally over on his site.

This is what he wrote:

Innovation, ecosystems, platforms and more

“I’m pleased to announce that Paul Hobcraft and I will be working together on a number of posts that relate to some discussions we’ve had about innovation, more specifically how innovation must evolve from creating interesting but incomplete solutions to understanding how customers want to have interesting, seamless experiences. Over the next few weeks we’ll be writing posts on a new shared website that examine the state of innovation, and provide a reason we think so many innovation outcomes fail to achieve their goals.

Tackling the internal Jobs-to-be-done for improving Innovation

By @paul4innovating December 2, 2014Achieving innovation engagement, Advancing innovation, Building Innovation Capability, Foster Performance, Improve Collaboration & Communication, Innovation Ecosystems, Leading innovation, Polymers, Shifting dynamics in innovation, Tackling innovation

We are constantly nudged toward understanding the needs of customers through the jobs to be done approach to shaping our innovative solutions. So why do we still seem to not achieve this ‘higher purpose’ of providing solutions to customers’ needs?

Predictable growth has run its course as we live in unpredictable times; we need a better way to identify ALL those unmet needs that our customers have.

That need comes from knowing the “job which needs to be done”. We need to sharp shoot to hit clear targets, we need to become a lot more explicit in our knowledge of a customer’s unmet needs, and they need to make the connection of that need with our product (or service).

Mapping the hierarchy of customer needs

We need to map the jobs and generate desired outcome statements that are specific and of real interest to the customer, not our list of multiple ideas generated based on where we are or what we think we know. We need to build a hierarchy of customer needs.

By even attempting to follow a ‘needs first’ approach we are often left to figure out the unmet needs. The flaw lies in not having these fully understood. All needs can be captured but this requires combining a more rigorous, controlled approach, coupled with astute observations.

The key still requires us to accurately quantify the degree to which a proposed solution will increase customer satisfaction – and that means knowing the jobs they want to complete.

We need to segment by jobs and to do this we need to capture this in clear, precise job outcome given statements. We need to become clearer on the product, service or business model ‘job’ it is intended to perform, measured by a customer’s desired outcome.

I really believe our internal processes are letting us down.

Building upon four key wealth creating pillars

By @paul4innovating July 20, 2014Achieving innovation engagement, Advancing innovation, Foster Performance, Integrated Innovation Thinking, Molecules, Shifting dynamics in innovation, Tackling innovation

Most rooms we enter have four sides and are traditionally built on a standard four-pillar design; they provide the structure to build upon.

Presently in many of our economies, particularly in the West, we are struggling to find real growth; we are limited in our wealth-creating possibilities.

Why is that? Our structures seem to be weak, not strong.

By @paul4innovating January 24, 2012Achieving innovation engagement, Advancing innovation, amplifying the innovation signal, Building Innovation Capability, innovation execution delivery, Integrated Innovation Thinking, Leading innovation, Molecules, Shifting dynamics in innovation, Tackling innovation

I tend to not like offering up checklists as blog posts, you know those one hundred and one ideas for this or that, although I have to admit I like collecting them as a kick-starting resource. Today I decided to change my mind, Why?

Well, I think those of us involved in innovation need to keep reminding ourselves to not just work on the day’s problem that is in front of us but to ‘move along all the others, so this is my innovation jobs-to-be-done list that clients and consultants need to work upon.

Also, these do build towards a possible Chief Innovation Officer’s agenda and content.

A reminder of what we need to keep tackling and consciously working on.

What do you think?