The Impact Needed From Innovation

May 26, 2018Posted inInnovation DNA, Innovation Knowledge Understanding, New Innovation Era

The shifts taking place around innovation have been significant in their impact

There is a lot changing in and around innovation, are we accounting for it as much as we should?

The shifts taking place around innovation are been hugely shaped in how digital transformation continues to grow in its importance. How it is influencing much that is surrounding innovation, as it continues to disrupt in faster, demanding ways, where it deconstructs.

It is forcing us to reconstruct our innovative thinking, so as to gain from all this transformation occurring all around us.

Making the appropriate impact

May 18, 2012Posted inAchieving innovation engagement, Advancing innovation, amplifying the innovation signal, Foster Performance, gaining innovation momentum, Integrated Innovation Thinking, Leading innovation, Molecules, Shifting dynamics in innovation, Tackling innovation

How do we set about and measure the impact of something or somebody? Impressions do matter, snap judgements can shape and influence so much that you can actually spend your precious time simply defending and justifying something or someone.

This applies to a new product as much as it applies to ourselves and how we engage across society, organizations or in our teams. We actually have a set of daily impact points and we need to think about these, it can be positive and impressive, or it can be inappropriate and judged as weak. They can be proactive or just ‘set’ constantly in reactive mode.

Having a clear understanding of the different impact points can help you and those around you have a better meaning in helping to shape events and the future contributions that can make a positive difference and give you a greater sense of satisfaction.

How do we shift from that often subjective view to a more balanced one?

Societal Innovation – challenging our future thinking

March 10, 2011Posted inAchieving innovation engagement, Advancing innovation, Building Innovation Capability, Integrated Innovation Thinking, Leading innovation, Molecules, Shifting dynamics in innovation, Tackling innovation

There needs to be this major shift from market-led to more societal led organizations occurring. We see pockets of this in a number of business organizations offering clearer governance and sustainability outlines as part of their annual reporting.

We need to push them a lot harder. We need to move away from business-only innovation into a society based.

The shifts taking place

Society has shifted, is shifting; the consumer is becoming the supplier of content, meaning, of their taste preferences, their emotions and the goods and services they will buy. Mass consumption, the model honed in the 20th century doesn’t work anymore.

Customers are actually saying “less choice, more say” and seeking deeper self-determination. This personalising of preference can seem more complex for organizations but there are many ways to manage this it requires real change in organizations, oriented to society more, serving them more.

The marketing thinking is in need of adaptation also.