Working through some of the theory
Let’s mix the theory of fitness landscapes with your innovation objectives
- By firstly mapping out your innovation capabilities to the task at hand enables you to understand and relate to what is needed- we call that the context for innovation. Innovation Fitness Landscapes helps in this task by identifying the opportunity spaces on where you need to focus your efforts‐ and apply the appropriate resources to navigate the terrain. The greater understanding of the ‘fitness points needed’ can transform your innovation landscape potential, or in business parlance, achieve your goal.
- Achieving this fitness accelerates your opportunities into final tangible outcomes. Here is a little bit of the theory: you look for those critical factors that will give higher value potential or ‘peaks’ that are more valuable to your needs. The more ‘rugged’ the landscape, the tougher the innovation challenge, can also determine the greater fitness for the rate of innovation. The height of the peaks in these landscapes, the greater value placed upon them, illustrates how intense the innovation challenge is, and the number of critical peaks shows how diverse its potentially is to provide the appropriate resources.
- The ability to identifying the emerging patterns provides the need to act and invest, making adaptive even exploratory walks to provide the appropriate resources needed so as to move you to the higher fitness points where innovation viability is enhanced and needed to be so as to resolve the challenges faced. You need to experiment, to take these exploratory ‘walk’s to realize the potential and learn how to scale accordingly.
the Pathway Curve Methodology
By taking a more systematic approach to any innovation you achieve a greater understanding over time of what is involved.
Firstly you have to ask what you are trying to achieve, is it incremental innovation, distinctive, disruptive or even radical white space innovation? Do you approach innovation differently for each of these? I would argue you need to learn and build from one to another as you learn on the way, this is my going up a curve that increases in complexity and its scope/ outcome.
How do we embed innovation in all its forms needs what I feel is a unique approach that I have called the Pathway Curve Methodology
Practical Approaches to Fitness Assessments
Finding practical capability identification requires a given approach:
Initially a more path dependency one is explored, searching for existing routines, capabilities and knowledge (more backward looking) for factors that seem to have affected the past success. This then allows us to explore:
- Identification and classification of existing capabilities
- Identification and classification of required future capabilities
- Then, prioritization of these capabilities in light of the core capability criteria and strategic goals.
- The Gap analysis (self assessment and external clarification/ comparison)
This is achieved in a mix of interviews to find the Strengths & Weaknesses and the nature of required future core capabilities felt necessary.
The Fitness Evaluations
Achieving fitness you firstly have to know where you are and then what you want to achieve. Within our assessment to attain an understanding of your fitness for innovation we take two points of time, the present fitness and the type of fitness you want to achieve in the future. We have a structured method to make these assessments but we frame the ‘fitness’ around the different dynamics making up innovation.
These are both internal and external, they are seperate test and the internal one only can be undertaken. The external can always come later but as we move from a closed to a more open innovation organization, the external assessment has an increasing relevance but knowing your internal fitness has got to be the starting point first.
Checking your pulse for innovation vital signs
So how do we check our innovation vital signs?
I think there are many ways we can make constant checks and often when I’m visiting organizations you can begin to sense these vital signs and pick up on many warning signs from the conversations. These can come from that ‘buzz’ that does or does not seem to be circulating around the building, or the way the people simply talk to you about innovation. They often don’t speak of innovation with pride but in whispers carefully checking that no one important is in hearing distance, often with implied innuendo of the things not right, more than the many good things that are actually healthy and good. Many times I find it is simply what is not said that speaks volumes about the health of innovation within organizations.
So what do I use for part of my pulse check on my visits?
Opening Outline of Dynamic Capabilities
Introduction to dynamic capabilities
The study of dynamic capabilities, the organization’s capacity to change its operations and adapt them to the environmental requirements, has taken centre stage in the debate on strategic management as well as organization theory (Teece, Pisano and Shuen 1997, Eisenhardt and Martin 2000, Zollo and Winter 2002, Winter 2003) in recent times. The notion, which has received several, and only partially aligned, definitions, lies at the heart of of the organization’s ability to enact change in a systematic and fruitful way.
Winter (2003) clarifies that organizational change happens in one of two ways: the first with ad-hoc problem driven search, and the second through the action of “stable patterns of activity aimed at creating or changing operating routines in pursuit of enhanced organizational effectiveness”, the definition of dynamic capabilities in Zollo and Winter (2002).
What is Dynamic Capabilities?
Explaining Fitness Landscapes
Firstly what are Fitness Landscapes?
In any competitive situation, the survival of the fittest dominates (Darwinian). Knowing your innovation fitness is essential in this race. The question often raised is where do I focus my limited resource to achieve a better fitness to be successful at innovation?
Mapping out your innovation capabilities to the task at hand enables you to understand and relate to what is needed. Innovation Fitness Landscapes identify the opportunity spaces on where you need to focus your efforts- the appropriate resources to navigate the terrain. The greater the ‘fitness’ transforms your landscape potential into accelerating opportunities into final tangible outcomes.
These critical factors give higher value potential or ‘peaks’ that are more valuable to your needs. The more ‘rugged’ the landscape can also determine the greater fitness for the rate of innovation. The height of the peaks in these landscapes, the greater value placed upon them, illustrates how intense the innovation challenge is, and the number of critical peaks shows how diverse it potentially is.