Clear trends are shaping the future of innovation
In the last week or so I took a step back to look at the emerging trends around innovation. It certainly seems to have a bright future but its management is growing in complexity.
It now needs a deeper understanding than ever. Are we achieving that?
My viewpoint on observing different innovation dilemmas:
- Innovation used to be about product, technology and R&D but it is far more now about value and anything that carries value. It is about creativity and entrepreneurship and it is even more tied to a clear vision today than ever, so it does become a vital part of the culture of the company.
- Innovation and its potential value generation have certainly broadened out in options and needs even more to be tightly integrated with the strategy- how different types of innovation are aligned is really critical. I think many organizations are failing badly on this alignment recognition.