Constructing the innovation mandate
So often innovation struggles to be recognized for what it is. Innovation is a critical source of future competitive advantage. It is our ability to consistently capture, build and develop new ideas within organizations or in open collaborations with others that have a direct effect on revenue growth and the ability to provide future sustainability. So why is it not more central within an organization’s core?
This is part one of a two-part post around the construction of an innovation mandate.
We need to understand successful innovation actually touches all aspects of a business, by contributing to improving business processes, identifying new, often imaginative, ways to reduce costs, building out existing business models into new directions and value and discovering new ways and positioning into markets. To get to a consistent performance of innovation and creativity within organizations you do need to rely on a process, structure and the consistent ability to foster a culture of innovation.
The innovation mandate is often overlooked or undervalued.