The Real Race is to Invest in Knowledge Assets and Grand Innovation Challenges

Connecting Knowledge and Grand Challenges 1We need to connect our knowledge and put these assets into solving grand challenges.

Lets focus on the bigger picture here.

Developing our knowledge and then putting it to good use gives us the potential for securing a competitive position- that goes without saying, perhaps.

Living in Europe offers us enormous history, diversity and a constant respect for the make-up of its different cultures.

Europe is a very proud continent forged from this history of competitiveness but it is grappling with its place in the global world where others seem to have a greater present-day advantage.

Gaining idea engagement can be a five step process.

Having conversations 3I have been recently revisiting Everett Roger’s work on diffusion and adoptions recently for providing us with a better place for engagement in innovation approaches.

I’ve been evaluating if it has the same relevance in my mind in our more connected world, where speed, knowledge and exchanges are measured in microseconds.

This reminded me of a suggestion I made some time back and I thought I’d ‘air’ this again for engaging with others.

We constantly fall into the trap of not providing our listeners enough of a reason to ‘buy into’ our thoughts. We forget to either pitch it to their mental framework or we do not provide a set of compelling arguments that allows our idea a mutual recognition of its value or structure, to take it forward and transform it into something tangible and valuable.

I think using Rogers’s rate of diffusion principles you can end up offering a fairly powerful positioning statement.

Surfacing the challenges and road blocks to innovation.

Jeffrey Philips wrote recently a blog entitled “what really blocks innovation” that he has seen at executive level towards innovation when introducing the work mat approach he and I developed. He put these into four framing boxes that make up the potential barriers. I agree with all of what he says and more.

I’d like to go a little deeper with a suggested way to surface these deeper personal hidden blockages that you do find in working with innovation, that the work mat brings out. It is surprising as they often have real commonality once surfaced and then you need to find the dedicated time to allow them to be fully discussed, as they are critical to unlock.

Often in innovation adoption there are so many hidden barriers that need drawing out and resolving. Take a read of Jeffrey’s observations, as they clearly triggered my own approach of how to deal with them which I thought I’d share here.

As Jeffrey states there are “very different perspectives, different goals and even different definitions between and among members of many executive teams.” The key is to surface these.

We both totally share this point that Jeffrey raises, that “sustained innovation can only occur when there is clarity about goals, alignment within the executive team to the goals, deep commitments to appropriate staffing and resource allocation, and the willingness to lead into risky or uncertain initiatives.  When these factors are present, innovation can flourish.”

To get to this point we need to draw out those real hidden concerns that inhibit innovations adoption at executive level. We need to trigger ‘collective’ discussions so the team can relate and share their concerns and offer up solutions that breaks through those barriers.