Crossing on a red light at the innovation intersection is really dangerous

How often have we left it too late, we are suddenly under pressure. We need to get to that critical meeting and we take risks, or we simply just left it too late, so we ‘run the red light’.

If we get to this point we are not just the ones in danger but we more than often involve others in this stupidity, with potentially serious consequences for all involved.

Care on intersections

Organizations so often leave their own futures to the last minute by failing to recognize or acknowledge they are running out of time, the situation they have been so use too for such a long time has suddenly changed.

Well, for the vast majority, there was nothing “sudden” about it, they simply left it too late, ignoring all the warning signs and they decided to cross that “red light” as a last-minute panic to catch up and be back in charge of their innovation destiny.

Often all organizations want to do is get back in control, revert to being comfortable, managing “as usual” but in the process have missed so much innovation opportunity in these panic moments because they did not plan for it. T

hey just had a simple failure in not anticipating and thinking ahead, they “ran the amber”, not being alert to their surroundings and wanting to learn so as to adapt to changing conditions.

Not being open and receptive to reacting and exploring, in different more flexible ways, they simply have no time to manage changing events, they are suddenly out of their comfort zone.

They spin out of control and lose all traction.

Anticipation is something that always needs us being in “heighten awareness”

Shifting paradigms, refreezing the organization for innovation

I would like to continue on “unfreezing the middle” for innovation to really take hold and have a greater momentum in organizations, we often have to unfreeze them.  Largely it is about our ability to unlock those ‘frozen innovation moments or the assets associated with them.’

To radically redesign the approach to innovation that today is constantly occurring in ‘discreet parcels’ of innovation activity within organizations. It is this ‘selective’ approach I certainly believe needs changing.

To achieve this I believe the middle manager in organizations needs to make some significant changes within their perspectives of ‘how’ innovation must fit within the design of their organization.

This will allow them to achieve a fundamentally different organizational state than many seemingly need but perhaps are stuck with existing designs at present.

Perhaps they are not seeing a different perscribed pathway to take- the innovation pathway suggested here http://bit.ly/dnCj1m and built upon here http://bit.ly/ikgR4f can serve as thoughts

Innovation in organizations does need fresh perspectives.

Jeffrey Phillips argues in his recent blog that “middle managers need new perspectives, new skills and new directions”. “We need to unfreeze the middle so the rest of the organization can adapt and change. Only then can innovation become what is needed it to be”- taken from his blog: “From smooth and steady to rough and ready”.  (http://bit.ly/OVsuX)

The question is how to unfreeze what we do today and relearn?

Unfreezing the middle, seeing a different innovating prospective

This past week we had a #innochat tweet session(www.innochat.com) around Jeffrey Phillip’s book “Relentless Innovation”( http://amzn.to/xXoHof ).

The chat was framed around a set of questions here (http://bit.ly/Awvh5E ) but basically the premise of Jeffrey’s thinking was “can it be possible to shift from business as usual (BAU) to innovation business as usual”?

He suggests that one of the most significant challenges for innovation is the fact that many firms have spent years, if not decades, creating business models and operating processes that are exceptionally efficient and effective but neglect the essential part that innovation plays.

Equally the middle manager is so focused on the delivery of short term results through effective organization and pursuing efficiencies they have little ‘slack’ within the system to learn and build innovation into it.

I would possibly argue the very people that we are expecting to manage the ‘dynamics’ within organizations, the Middle Managers, are seeking the very opposite- doing everything possible to keep it as stable and consistent as it can be.

So how can this change?

What makes innovation sticky?

To achieve success you not only have to have a repeatable process but you have to ensure what is learnt becomes sticky so it can be used again and again.

The company we associate the most with when it comes to ‘sticky’ is 3M for its famous invention of sticky notes. They are used everywhere.

As an aside, I recently came across an even better product where you can ‘write and slide’ your sticky notes so they adhere to any surface and are particularly great for brainstorming or presentation concepts where you want to keep moving them around (sliding them) as your ideas grow and evolve.

These are new on the market developed by a young innovative Finnish company www.stattys.com. These great products allow us to keep something in place to ‘form’ our thinking around, they give us the opportunity to share around and explore.

Motivational Glue

Besides ‘sticky’ we need something I’ll call motivational glue. A glue that binds between knowledge and learning to become a series of building blocks for innovation. These motivate us to keep thinking, pushing and developing our ideas into final products or services.