All organizations talk about innovation, but so what?
All organizations talk about innovation and its growing importance but few succeed in actually doing it on a repeatable scale. So what does inhibit innovation? What would drive innovation success? What aspects of innovation are critical to have so innovative growth can be achieved?
Where should a company place its emphasis to gain both an improving impact on its performance and strengthen its innovation capabilities? There are countless questions that need asking but more importantly answering.
Innovation is complex and demanding
The difficulty for many is that innovation is a complex process that has many intangibles within the total mix to manage. Management today is far happier managing the ‘harder’ aspects of business, the more established, the more traditional ones that can be managed in efficient and effective ways to reduce complexity.