So Where Is Innovation Heading?

I have written a fair amount about the new innovation era, offering a view on its future design.

One that is jumping to a fresh cycle of innovative design

We are in the middle of it, some of you may not have noticed its impact and change but it is significant on the understanding of innovation, in it’s future design.

Often this era of change is not as well-recognized or being faced up to, as you would expect.

Many companies are still in denial or not wanting to address the significant legacy and change required.

Innovation has gone from being islands of knowledge, developing new products and services exclusive to that one company, then quickly copied by the competitors, into something radically different.

We are moving into innovation activities that are built more on collaborative and co-creation approaches, where cooperation and exchanges are more built around platforms and formed in ecosystems.These ecosystems gather around a concept or transformation that requires this collective approach and require a more radical design and become very unique in the end result .To achieve this innovation has gone digital, pure and simple.

Pathways to our new innovation future

Ecosystems and Platforms are our pathways to our innovating future

Ecosystems have suddenly become of age. They can be formed around common concepts fairly rapidly, they can enable cross-cutting innovation to be delivered in highly collaborative ways.

They can, through shared platforms, achieve a closer relationship with the customer, to understand their needs and experience through increased collaboration, and engagement.

Connecting and collaborating opportunities for business seem to be powerful networks of value-adding effect, for finding new economic opportunity. This calls for some radical rethinking of the existing business and deciding the design of the future business.

A New Integrated Innovation Engagement System

I have written extensively, certainly over the past eighteen months, about our need to take innovation into a new era, designed for today and tomorrow’s “fit for purpose”. Below you will see my view of how I see this sketched out, as my suggested concept outline. Does it make sense?

We have this compelling need to have a new cycle of innovation design. A more integrated solution that takes our understanding of innovation and how to manage it, into the realms of ecosystems and platforms in its design and thinking.

I wrote a piece “Jumping to a fresh cycle of innovation design” that stated much of what I saw as any design intent.

” We need to increasingly rely on problem-solving techniques that we generate through greater automated discovery and inquiry, those that emerge from analysis and data mining. So, we seek out greater applied science knowledge we will use it to support and develop practical applications based on technology and innovation. Utilitarian in its principles, seeking real-world use and implementation through a more creative, collaborative environment, leading to more discoveries that distinctly ‘blend’ the lab application with the customer discovery of unmet need. Through a blend of pattern recognition, predictive analytics and exploring cognitive computing we can change much with innovation”

“We have been steadily learning to adapt what we knew inside an organization with what we should increasingly listen to outside it. There has been an increasing emphasis on linking concepts in new and novel products and services, increasingly closer to these customer needs and desires.

We need to consider how big data and analytics, technology and a far more creative thinking needs to be applied collectively but in greater constellations of partners. We need to get far more comfortable with working in ecosystems, managed in platform designs to work more collaboratively.

Shifting our thinking within the Fourth Industrial Revolution

I always enjoy selected parts of the World Economic Forum meeting in Davos and in this year’s #WEF18 agenda, it certainly had its good points. I don’t attend, I listened and read.

Overhaul though, I was a little disappointed, as it lacked the real leadership insights you come to expect, strong personalities did not seem to shine through this year from the speakers and panelists. They gave fragmented insights for the future, mostly seemed to be retrospective, caught in the present, or simply trying to catch up.

I certainly felt the WEF theme for this meeting, of “Creating a Shared Future in a Fractured World” showed through, actually more re-affirmed as fractured. We seem all to be still working on what the future will look like, as it is in danger of being fractured even more before it coalesces around new directions and order.

Some suggest we should allow the future to just simply unfold but I don’t share this view, our future does need to be shaped in so many ways but in what ways and what to allow to “simply evolve” is a very complex question and we are not getting many cohesive answers. So, it continues where it continues, based on individual perspective. The future is never easy to map out but you would expect more answers than questions

Yet what this forum provided, was in its bringing me back to refocus on the Fourth Industrial Revolution. It helped deliver a far sharper focus on its impact, potential, and scope beyond just manufacturing. Now, this was the major ‘bright spot’ of future collaborative potential for us all. Also the growing concensus around the skills and future of work

Munich Re offers a real clarity to their innovating future

The most impressive presentation I reviewed in 2017 was the one from Munich Re, held on 21st November 2017 under their investor day link

This, for me, was so well structured and offered such a high level of clarity on the pathway they are pursuing, combining innovation and digital, with the outcomes emerging, of building a new suite of Business Models.

I can only simply touch on it here, I suggest you do your own drawing of conclusions.

The Insurance industry has been struggling to adjust and adapt to the rapid changes occurring yet so many are hanging onto the traditional way of doing things. It is so refreshing to see how Munich Re are venturing out, exploring and exploiting, in multiple ways to learn a new innovation pathway.

I follow the two big Re-Insurers, Swiss Re and Munich Re specifically and the innovative differences are quite significant. Swiss Re seems locked far more into traditions and I am still to be convinced they have yet to embrace innovation, certainly from an external perspective, in the same way as Munich Re is undertaking. I struggle with Swiss Re’s messages on where they are exploring the future of Insurance. The way I view, it seems far more unclear, even random, they seem far more closed down with isolated attempts to explore opportunities.  Whereas Munich Re is constantly opening up to change, exploring and seems far more comprehensive and holistic. It seems one is undertaking “words are simply spoken” the other “actions underscored”. Maybe I am wrong.

Connecting Innovation: Our new order of play

There is a lot of change occurring in our innovation abilities.

There is this constant shift to more open-sourcing and collaborating. We are seeing profound shifts that technology and digital transformation are bringing us to deliver innovate differently.

These changes are influencing all of our worlds, allowing a very different “connecting” innovation to come into play and provide ‘greater value’

Nothing succeeds in isolation anymore, it needs fully connecting up, to bring increased value to the market and customer needs.

There are major shifts taking shape. What is radically changing how we innovate? We are seeing a significant acceleration of innovative collaborations through ecosystems and platforms provision.

As we enter 2018 we will need Knowledge Graphs

I received an early New Year present, actually, it came from Siemens. They had invited me to their Siemens Innovation Day in mid-December 2017. I really appreciated it, yet it took me time to absorb all that was provided, over these past two weeks.

My early present, well actually an idea, came the day before the event. I was included in the Industry Analysts visit to the Siemens Technology Center, at Neuperlach in Munich. We were provided a variety of insights in different presentations and demonstrations, of the technology they are working upon but one stood out for me, being introduced to Knowledge Graphs.

This one ‘thing’ really caught my attention. It was showcased in the technology center, briefly, as part of a broader set of presentations. It immediately struck me as having the potential to be very vital for the connected innovation I see, as our future.  These few insights set me off on a new train of thought and I scribbled down some hasty notes while listening to this concept. I then was able to review this a little more after the brief presentation. I then started to research on (Industrial) Knowledge Graphs for the initial depth of understanding I was seeking.

Creating the Industrial Ecosystem

A couple of weeks ago I was invited to the Siemens Innovation Day. I really appreciated it, yet it took me time to absorb all that was provided, over these past two weeks.

One outcome is this post. I am grateful to have had the time to translate this in my mind. We all move on far too quickly and not have the time to sufficiently reflect, and that can be a huge mistake.

The day before the main event I was included in the Industry Analysts visit to the Siemens Technology Center, at Neuperlach in Munich. We were provided a variety of insights in different presentations and demonstrations, of the technology they are working upon.

The time spent in the Siemens Technology Centre was far too short, in getting the depth I would have liked. Yet, by accessing and re-evaluating all the presentations I have collected over the recent years, I pieced much of it together, into the clarity that I wanted, well actually needed, to understand where Siemens was positioned and going.

I came away from my visit to Siemens greatly impressed, now I am busy filling in the blanks.

The opportunity to attend has certainly triggered a lot of thoughts and connected me into Siemens, a whole lot more. They do seem to be are on a good path for growth but to make it a path that fully connects to exploit all the opportunities it can explore, Siemens needs to exploit Ecosystem thinking a little more. Surprisingly, I felt they lacked a more holistic view of innovation; a clear innovation process, and dedicated focus on this, which is required. Innovation is certainly central to the future of Siemens but it seems to me not to have the core positioning it should have.

Often you come across a dominating mindset of engineers, scientists, and technicians, who often have the mistaken view that they know innovation well when actually they only have a terrific depth on a given subject, not the breadth or broader comprehension. This comprehension is often missing by not having both fully connected and available, or consciously built in.

If you take a more holistic view of the all the connected parts of innovation that value-add, built on customer need, etc., that a structured innovation process offers, the result is more than likely to be more radical in final design and end-result. More radical in design and outcome The whole process to capture and translate options, to minimise the gaps, and leverage the critical opportunities, fully needs a system, a connected system.

I can’t prove it, in a very limited visit I had at Siemens but I certainly felt, they might value a more detailed review of their innovation environment, some more, it might potentially benefit them.

Connecting Innovation is the New Order of Play

There is a lot of change occurring in our innovation abilities. There is this constant shift to more open-sourcing and collaborating. We are seeing profound shifts that technology and digital transformation are bringing us to deliver innovate differently. These changes are influencing all of our worlds, allowing a very different “connecting” innovation to come into play and provide ‘greater value’

Nothing succeeds in isolation anymore, it needs fully connecting up, to bring increased value to the market and customer needs.

There are major shifts taking shape. What is radically changing how we innovate? We are seeing a significant acceleration of innovative collaborations through ecosystems. We are increasingly recognizing all the different collaborative tools increasingly at our disposal We are exploring both platforms and forming ecosystems to radically alter the competitive edge previously seen to reside inside the single company.

A more opening out, forming more connections into customers, engaging with them. so as to fully appreciate their needs and working with them to find solutions. This is leading us to recognize the value and power of the seamless customer experience. All of this comes from achieving a greater access and deepening the connections across networks. It is becoming the innovation network economy, to bring all the parts together.

For some time we have recognized the present innovating was simply not working

Building upon the four essential pillars for innovation

It is always welcome to read a thoughtful article that reminds me, no, it actually inspires me, by reinforcing my own belief that innovation is progressing, even if this is sometimes frustratingly slow. The innovation architecture is progressively being recognized and put into place, it’s forming the building blocks of the innovation platform we need to build upon, ones for more radical innovation outcomes.

So the article “Want to Win at Business Model Innovation? Put these Four Pillars in Place” was written by Rick Waldron, ex Nike, and Intel.

He grabbed my attention with this comment early on in the article:

“ Little attention has been paid to the architecture required to stand up a sustainable, impactful new business innovation capability. Those of us battling it out in the trenches are left to learn the hard way”

I so very much relate to this central recognition that most organizations lack a solid, well thought through innovation architecture, it is one of the real reasons innovation is constantly under-delivering.

Rick points out:“Corporate innovation efforts by and large continue to fall far short of moving the needle in any significant, sustained way or of delivering on the promise of future-proofing companies against ever-increasing disruptive forces.

While a growing number of companies have begun to find some success in implementing design-centered thinking, lean innovation techniques, jobs-to-be-done analysis, and empowering employees to solve customer and internal process problems, much of the focus has been on supporting current business models – i.e., on incremental rather than game-changing innovation. But this work is merely the table stakes for staying in the current game”

The view offered in this article suggests four pillars to be put into place: 1) A Committed and Engaged Leadership, 2) A Comprehensive Innovation Strategy, 3) A Sustained Mindset Shift and 4) A Comprehensive Tool Kit.

Rick’s article just gave me the chance to go back and review my thoughts and relate his excellent suggestions and thinking into some of the work I have written about in this area. So I wanted to link them up a little more in my mind on some diverse and previous thoughts that I have written about and hopefully link them far more into yours and this article of Rick’s.