Putting some dynamic tension into the system

Tension and Dynamics

 

 

 

 

 

There is a growing need for having some dynamic tensions within the organization’s system; these helps generate the better conditions for innovation to thrive. We are learning more on the better tools, techniques and approaches available for putting the learning tensions into our work, making them more dynamic, linked and increasingly relevant to the work to be done.

1). A common language is essential

Any dynamics in the system needs that ability to talk the same language, something that becomes common and embedded to support the routines and move quicker to the concepts and solutions, as others can ‘understand’ them as well. It is through working on the inner stories and appreciating the history, it is having an appreciation of events, good and bad, it is through local slogans, your jargon and dialogues that bring people together. The power of storytelling helps gain adoption and identification to those needs for working on a common cause.

All the capitals ‘fire’ innovation so as to make it combustible.

CombustibleMore often than not when we talk within business of capital we tend to default to the financial kind. Of course providing the financial capital into innovation is vital; it provides the potential ‘burn’ but what is often understated and certainly under-appreciated is the other capitals.

These capitals when combined ‘fire’ innovation, they make it combustible and change our thinking from the known into the preferred from this ‘set of reactions’ that form new and better innovation solutions

What we need is to recognize is the real “nesting effect” of all our capitals. They make innovation dynamic!

Each of our capitals performs a particular function and the overhaul make-up of their understanding becomes our eventual code to perform innovation. Each organizations uses it mix of capitals to accomplish and generate innovation. It is in this mixture of combinations brought together constantly in different ways, then this ‘nested effect’ for innovation occurs.

Understanding the dynamics within your innovation system

Recognizing Dynamics and Building Innovation Fitness
Recognizing Dynamics and Building Innovation Fitness

The work of David Teece is hugely influential on exploring dynamic capabilities.  It was my reading of one of his early papers, published in 1997 (with Gary Pisano and Amy Shuen) that got me started down the dynamics path and my quest to identify the innovation landscape required by each organization to become innovation fit.

Teece’s concept of dynamic capabilities is a theory about the source of corporate agility: the capacity (1) to sense and shape opportunities and threats, (2) to seize opportunities by mobilizing your resources to capture new value from those opportunities, and (3) to maintain competitiveness through enhancing, combining, protecting, and, when necessary, reconfiguring the business enterprise’s intangible and tangible assets by transforming them for continuous renewal. This makes organizations potentially dynamic.

Recognizing and adapting to today’s and tomorrows challenges.

The challenge is how to position or reposition today’s resources for tomorrow.

The value of fitness landscapes as part of your innovation awareness

I’d like you to work through these ‘thoughts’ to begin to evaluate the value of knowing your innovation fitness and what makes up your distinct dynamic capabilities:

Mapping out your innovation terrain
Mapping out your innovation terrain

By firstly mapping out your innovation capabilities to the task at hand enables you to understand and relate to what is needed – we call that the context for innovation.

Innovation Fitness Landscapes helps in this task by identifying the opportunity spaces on where you need to focus your efforts‐ and apply the appropriate resources to navigate the terrain.

Innovation can be so remarkable if we can fully embrace it


What is so remarkable about innovation is that it can be highly dynamic.  It’s a task that anyone could do, given the time, education, clarity of purpose and commitments from our organizations, those that recognize the true understanding of the contribution all their people can potentially make towards innovation.

Today, too few people are actually allowed to work on innovation activities, yet the outcomes are ones that everyone wants, and certainly want to be part of. We all want that sense of belonging, of working on or in something that is exciting, dynamic and forward-looking.

We really do need to find ways to allow innovation to be part of each person’s daily jobs. Having a sense of purpose to improve or change something through innovation is such a powerful enabler.

Getting from where we are today, seemingly bogged down in many of the legacies of past innovation understanding, seems to me something we must tackle sooner than later also.

There is no time like the present to overhaul the existing innovation thinking and upgrade it with a faster, more focused innovating machine that yields greater returns due to this overhaul .

Nine steps leading to understanding your dynamic innovation capabilities

The Nine Steps needed for developing an understanding of your innovation capabilities to make them more dynamic.

This is my adopted approach to work through this in a systematic way.

No question, this is designed to make sure those involved take their time working through the different levels of understanding needed. A journey where you ‘transform’ your innovation capabilities is likely to be realistically over twelve months or more. So much does get in the way to deflect you, to block you, to divert you. This is the nature of organizations, any approach to making ‘transformational’ change, and this is what this is, needs to go at the right speed and deal with the obstacles and constraints in thoughtful, well designed and clear ways.

Why is this potentially a long journey?

Nine steps in building innovation capability
The steps in building innovation capability

Well to appreciate what you require you must firstly need to understand not only what you have but what it currently provides.

Then you need to construct a clear strategic position of where you want to go in your innovation activities and these are totally different and unique to each organization.

Any journey like this needs to be well thought through, considered for all its implications and potential impact and disruption to what is existing.

It is a journey you have to want to travel and your fitness levels need to be progressively built up.

So these steps may have ‘individual wrinkles’ to them but most probably follow the same innovation discovery pathway.

Continuing the Innovation Journey- connecting the points

IFD 100 pc 1I’m constantly learning, reading, absorbing and interpreting what I understand and then attempting to provide my thoughts to others, those willing to listen about innovation!

Innovation capability building is my 100% focus from my work point of view.

I’m comfortable in much of the understanding of what makes up innovation, totally restless in so much more that is out there to explore and work through – I believe we need to significantly improve potential solutions, through experimentation and prototyping until they become recognized as relevant and applicable and become deeply embedded within our organizations as the accepted approach to innovation design and management.

Investigating, researching and reading all required a significant amount of time, all alongside needing to practice innovation, working to clients’ needs or pushing for their attention to changes taking place within the field of innovation management and what they needed to do about it.

Dynamic capability applied to innovation keeps gaining my increased attention

One area that caught my attention many years back, was the notion of “dynamic capability”, the organizations capacity to change its operation and adapt them to the environmental requirements in systematic and fruitful ways. Academic papers by Teece, Pisano and Shuen, by Eisenhardt and Martin and finally for me, Zollo and Winter, all fueled my thinking at that time.

Orchestration is required for dynamic Innovation

IFD OrchestrationI had not recognized the incredible power of “orchestration” needed in innovation as much as I should have done. Of course it was there, actually all around us, going on all the time but it was not as ‘loud and clear’ in my thinking as it should have been. The blind spot had been my focus on pursuing this continual need to organize around innovation within an organization. Although this is as essential today there has been continued and rapid shifts taking place outside the walls and I was not capturing the dynamics of this well enough .

When we begin to want to orchestrate across external innovation networks we not only need to know ourselves extremely well, we also need to know what others can bring and what is missing. Networks are dynamic, the flow of knowledge, of capabilities and competencies all need somehow capturing. Recognizing this shift in my thinking, allowed me to pick up the baton again and begin to conduct all the different fragments and pull them together, into a different result.

Do you know your innovation stock and its capital potential?

Knowing your innovation ‘stock’ and  ‘capital’ potential

IFD Stock and Capital
Knowing our stock and capital for innovation

If we really want to innovate well, we need to know our ‘innovation stock’. This is where the largest part of our wealth generating capital lies and where it’s potential can be best put to use. We are today increasingly valuing the knowledge perspective far more and with this we are increasingly recognizing the importance of the intellectual capital that makes up the organization.

I, and many others, would argue that we certainly need to re-think many of the old world value delivery systems to assess organizations and make much more of a concerted effort to make innovation that renders different, unique value outcomes, that keep pushing the boundaries of strategic advantage within any business.

Approaching innovation through fitness dynamics needs a structured approach.

This post follows on from my recent one of “the Innovation Journeyman.”  We do have a real journey still to travel to understand the dynamics within innovation. Here, I want to lay out a possible path that might advance us towards achieving this. This includes a fairly ‘intensive’ nine step approach outlined below.

The innovation fitness dynamics
The innovation fitness dynamics

What we do need to do is constantly evolve our innovation capabilities to perform in more dynamic and flexible ways. We need to acquire that consistent aim of achieving a more adaptable and adjusting approach to innovation in all its parts.

We need to meet the changing circumstances and challenges we are all facing to regain the real growth needed from our economies and organizations, making what we do at the same time, more sustainable. Delivering better innovation outcomes is central to this task.