Stages of a Virtual Industrial Metaverse Learning Journey

Viewing the stages of the Virtual Industrial metaverse journey

The Industrial Metaverse has really “announced” itself this year. For me, it accelerated in my attention once Siemens and Nvidia announced their partnership to explore the Industrial Metaverse in early July.

The announcement came at the launch of Siemens Xcelerator, a digital platform and having both announcements made at the same event had a more extensive “bang” with the more attention-grabbing one, announcing the Industrial Metaverse partnership, in my view, overshadowed the other, the Siemens Xcelerator, which forms the Siemens building block towards this industrial future and the essentials required of a digital platform to accelerate any businesses digital transformation.

“Siemens Xcelerator is an open digital business platform that will accelerate digital transformation. Now companies of all sizes can access the digital technologies to transform how they compete, collaborate and connect“- Siemens website.

Through this open digital business platform, Siemens Xcelerator is featuring and building a curated portfolio of IoT-enabled hardware and software, a powerful ecosystem of partners, and a marketplace.

The journey is moving towards the Industrial Metaverse and I see it evolving in this way

Building the Innovation Ecosystem narrative

Building out the Innovation Ecosystem narrative

There needs to be a fundamental shift in how we manage innovation, which needs ecosystem thinking and design. Not only in thinking and design but in how we structure its architecture, one based on platforms, open apps, and a marketplace for selection appropriate for the innovation delivery intention. This needs to be in open, highly collaborative ecosystems.

We need a better conceptual framework to build, one based on knowledge-based intelligence and well-grounded, driven by dynamic and constant interactions, events and processes, so all involved can be engaged in building solutions that have fresh impact and value within the market space identified.

My mind map of the over-arching aims of a new innovation narrative is shown below.

Disruption is the new constant; forget the Status Quo

credit Storyblocks.com

Our existing business organizations need to envisage a changing world full of disruption that calls for radical constant change. They need to be ready to meet different challenges that will be consistent, complex and highly challenging, require the ability to be highly adaptive, and need high levels of open collaboration.

Connected technology needs to be central to responding rapidly and enabling this more volatile world we are facing. To achieve this responsiveness, organizations need to organize around ecosystems and platform technology approaches. This approach provides the potential ability to deliver an understanding of constant change. One that recognizes it has to be part of a growing collaborating network to thrive in this highly connected, rapidly changing and challenging world.

We need to transform or be (totally) disrupted; this is where knowing your ecosystem and network comes in as the new thinking and design of how this needs to be constructed and understood.

How and where innovation fits will depend on this transforming effect.

Dealing with growing complexity needs innovation ecosystem thinking and design

earth globe with googly eyes on gray background
Photo by Anna Shvets on Pexels.com

Much of business today is caught up in managing short-term change that is growing in complexity and challenges across the business world globally. There is growing leadership and employee fatigue in managing rolling crises and not being able to adequately focus on the longer term, have that space to renew and in enough time as ideally liked. Disruption has been a constant at all organisational levels to adapt and adjust to worldwide events totally out of that organization’s control.

Following the pandemic, it has been hard to regain consistency due to staffing discontinuities and displacements, sourcing of raw materials, especially from China, their intermittency in availability and the general disruption of world trade. The war in Ukraine has only added more short-term crises in switching fuels, sourcing difficulties, changing supply chain dynamics, and generally readjusting the business operations in Ukraine and Russia to highly constrained operations or the loss/withdrawal need required by sanctions.

So the challenges in the past year have been highly focused on supply chain disruptions, plugging gaps in technology solutions that can provide solutions that can offer higher flexible, agile and advanced planning and production environments. The continued needs to keep moving towards securing a more sustainable future that reflects the need to become carbon neutral; net zero has needed a far more agile and adaptive approach.

As well as encourages thinking that is building a more robust circular economy to offset the immediate shortages but builds out a waste reduction mentality and recycling approach.

Yet disruption is increasing; we are in a volatile world of constant change.

Why Innovation Ecosystems?

Reaching out for a new design built on collaborative building blocks of design

Following on from a series of posts on innovation ecosystems, especially a recent one, “Seeing innovation differently through ecosystem thinking and design” I outlined a need for a profound shift in the business landscape; well in my view, that time is rapidly approaching.

Why do we need to make a really necessary change?

Our present economic models, certainly in the West are so heavily debt-laden, from the effects of over-spending, supporting the Ukrainian war, and the Corvid crisis, and rightly supporting those in economic need and business difficulties.

One of the problems in economic distribution is that applying this in a top-down way is it can often not determine those in need from those who simply gain or are unable to deliver to those the adequate or appropriate support they require.

Our models of economic distribution are simply outdated or built on self-interest or self-promotion or simply enabling preservation for individual benefit and not for the ‘greater’ community.

The next few years are going to be very painful in further adjustments and polarization.

Our politicians continue the hackneyed phrase or idea, said or used so often that it has become boring and has no meaning, of the need for growth and prosperity.

I cannot see this way forward if we remain “locked” in the existing systems of self-interest, benefits being given to selected groups as rewards for support or simply to maintain the status quo.

The necessary Plumbing, Pipework and Pumps for the Industrial Metaverse

The stages of building out the Industrial Metaverse
The stages of building out the Industrial Metaverse taking a three-horizon approach

I had the pleasure of attending the Nvidia GTC22 event recently. Over four days, they did a good job of scrambling my brain. Take a look at some of the sessions that apply to you- amazing stuff.

I focused on the Industrial Metaverse and where it is going. It is only at the beginning of its journey, but the feast of predictions, future forecasting and bold, clear visions on this was impressive.

Jensen Huang, the NVIDIA CEO gave the keynote where he took us into that opening understanding and a closer look at the game-changing technologies that are helping us take on the world’s greatest challenges. I really had to break this nearly two-hour keynote into “bite-sized” segments to absorb all the releases, updates and the speed of development that NVIDIA are undertaking.

Rev Lebaredian, VP within the Omniverse group, gave us a clear view of how and where the Industrial Metaverse can head. NVIDIA Omniverse is the platform for future building.

The Omniverse platform is for creating and operating metaverse applications.

Seeing innovation differently through ecosystem thinking and design

Thinking of innovation as an innovation ecosystem in design

We need to re-think innovation and provide a new level of innovation integration and optimization.

What we see increasingly is the need to change to a different thinking, one of what “innovation ecosystems.” can provide.

In designing these innovation ecosystems, we might have the potential answer to overcoming and giving innovation that chance to be more central to the core of the business. It might offer us the ability to connect much of the rich internal knowledge with that outside one, that other organizations and individuals can provide, in diversity, or thought or contribution.

I envisage an ecosystem of working upon like-minded goals and ambitions, by collaborating for delivering a new form of innovation value. Collaborating in ecosystem thinking and design I would suggest opens up significant potential and combinations, that provide added value and significant opportunity for improvement on the existing offerings.

Approaching innovation on a common, shared technology platform can significantly enhance the discovery, experimentation, exploring and exploiting diverse skills and expertise through to commercialization.

The difficulties of adoption for the business platform

The adoption process

I want to relate adoption back to business platforms and anchor it in the process.

Today business platform adoption is a struggle. It needs a clear revisiting of the theory of diffusion and adoption to extract the relevant points of necessary practice.

What is vitally needed is the recognition that deciding on adopting a business platform approach has five stages or decision points to go through.

So often, platform providers automatically go to the assumption that their platform will be adopted. It simply will not without working through and gaining confirmation the five stages of adoption are clarified.

Exploring points of value in adopting Business Platforms.

Business Platforms provide the backbone of the Network.

Today we are still caught up in the validation and relevance of managing a business through platform thinking by making the business case of its value and impact. We should not be; it is time for you to hop onto the train.

The ability to present a compelling business case for the use and application of platforms is overwhelming. I think I have well over 100 plus arguments for their use, value, impact and application.

For me, platforms are needed as we face a very different economic landscape.

We need to choose where to focus in the future, where to concentrate our resources and attempt to bridge the fragmentation that is occurring. The world of collaboration, where we can find partners to share and reinforce what we do, is leading to new dynamics of combining.

Platforms are more viable and relevant.

Platforms allow you the opportunity to innovate in very different ways. They can add value through collaborations that can add more to the internal efficiency options through learning and sharing. Platforms help manage the difficulties of transitions we are all undergoing and change how we see the world through a broader collaborative set of lenses.

One great visual paints a thousand innovating words

One great visual paints a thousand words
This visual I came across some years back, and for me, is outstanding in providing the feedback loops that go into developing the right innovation vision. To get to a definitive endpoint of having an innovation vision, you are faced with some complex challenges. These are well shown here.
Each influences the other and constantly loop back, making an improving vision success hopefully.

The critical feedback needs for constructing an innovation vision

The different challenges seen in this terrific depiction provide the sort of dialogue and efforts that needs to go into ‘crafting’ the innovation vision. It is hard, thoughtful work. Let’s look at each of these a little more.
The Time Challenge