There are two distinct parts to any Innovation Funnel

I wrote in an earlier blog called “the new extended innovation funnel” (http://bit.ly/hQTEJz) my reasoning for thinking differently from our traditional view of how the innovation funnel should look like. I feel it should look more like this.

Extended Innovation Funnel – are we really listening?

The ‘classic’ innovation funnel talked about is wrong for todays job!