The difficulties of adoption for the business platform
I want to relate adoption back to business platforms and anchor it in the process.
Today business platform adoption is a struggle. It needs a clear revisiting of the theory of diffusion and adoption to extract the relevant points of necessary practice.
What is vitally needed is the recognition that deciding on adopting a business platform approach has five stages or decision points to go through.
So often, platform providers automatically go to the assumption that their platform will be adopted. It simply will not without working through and gaining confirmation the five stages of adoption are clarified.