I prefer the work-to-be-done for innovation.

When we are really innovating we are actually working on the Work-to-be-done, it is a far more exciting activity than constantly focusing on work done, that we need to do to refine, it, to make it more productive, efficient and effective. This work is done, certainly needs doing, no question but it is the “work-t- be-done” that gets the pulse racing. Yet both are really hard work.

The work-to-be-done is the need for our future growth and well-being to be derived from innovation activities.

These are so often made up of so many intangible parts that need exploring, investigating and discovering, the exciting parts of work. As we reveal ideas, concepts or new designs we are providing the new wealth of organizations, in the knowledge sharing economy of today and the near future. We are adding discovery.

All things considered for Innovation Thinking

Source: Rikke Dam and Teo Yin Siang

When we are designing innovation for the future, the search is even more centered around strategically connected value creation.

The task of searching to resolve more complex problems allows Design Thinking to step up and become a far more visible component on how we can go about this.

Design thinking needs to work in harmony with many other thinking skills to make its contribution. Here I outline some of my “must go to” frames or tools.

The need when you “cast out” and look into the future we need to make a lot of connections, these can be really different, seemingly disparate in ideas and approaches. The whole search for diversity can generate so much fresh thinking if we open our minds to the alternatives.

We need to draw on insights, creativity but most importantly have a growing sense of the context we are thinking through to search for new ideas, concepts, and eventual new innovating solutions.

We often get caught up in data far too early, looking for the real nugget that can transform our thinking. I would guard against this, we always need the “larger” context. Never allow the “narrow prism” to dominate until any concept is getting clearer in its final design.

Valuing digitization alongside innovation

We all see around us increasing disruption caused by digitalization. The powerful effects of digitalization are opening up different business opportunities, the chance to design different business models and get far closer to the ultimate need, to understand the customers wishes from the products and services they are wanting to buy.

We are seeing a very distinctive advantage in embracing digitalization into innovation. The potential of combining digitalization and innovation insights offers significantly more potential for sustaining growth and building a greater connection into the needs of our customers.

Much of our innovation work today is caught up in out-of-date information, poor and inadequate data, restricted research and limited market understanding. Our innovation insights are badly lagging, with the effect being the solutions offered are not ‘tuned’ into the present and anticipated needs, as they often lack dynamic data. We need to digitize our innovation activities fully.

We need to ditch much of our existing innovation processes and practices, reliant on manual systems and so often trapped in silos of knowledge. Digitalizing innovation processes can potentially liberate us from ‘second-guessing’ customer needs and connect us into real-time understanding. This being ‘digitally connected’ can provide the catalyst to a greater level of innovative solutions that are far more aligned to customer and market needs.

Why does the combination of digitalization and innovation have such a transforming effect?

So what is holding innovation back? A new GE report

GE Global Innovation Barometer 2014I always look forward to the GE Global Barometer and the 2014 report is no exception, actually it really has moved the needle on what is presently holding innovation back.

The Barometer has explored the actions or constraints that senior business executives are worrying over in their pursuit of innovation.

The fieldwork was undertaken in April and May, 2014 and covered 3,200 phone interviews to people directly involved in the innovation strategy or process. It covered 26 countries and was conducted by Edelman Berland on GE’s behalf.

The supporting website provides the GE view of how this report reflects and provides an overview, an interactive, resources and key point headings sections to explore.

I  personally think GE have actually been a little too low-key on this report and frankly far too conservative on the potential takeaways in reading their ‘take’ in the overview.

It has significant implications for our organizations to grapple with but each is certainly not alone, it is a collective need to move innovation forward or you place much at risk if you don’t find solutions to the issues raised in this report.

This year the Barometer broke out of its past and steamed ahead.

Heading for 2014, will innovation change?

2014 visualSo we are heading into 2014. We are in the final month’s countdown before it arrives and it is that time to think about what 2014 is going to do and be, for us working within the innovation space.

Is Innovation finally moving beyond the previous constraints and boundaries we have been recently applying? As organizations really start to ‘ramp up’ their efforts for growth what will this mean?

Today and in the future we certainly know that innovation is about open, inclusive, full of exploration and harmonization to extract the best results across all that are engaged within their organizations. Getting engagement up in organizations is going to be top of the agenda and innovation can be a significant contributor.

We seem to have really grasped and recognized the combination-effect that comes from the myriad of different linkages that is propelling innovation activity and bringing increasing confidence within the boardroom. Innovation is within all our grasps, if we really want to grab hold of it.

Let’s look at some of the possible top-level trends I think we might see in 2014