Often we are guilty and ignore many of the constants that are required to be overcome in our innovation organizations. We need to ‘set in place’ many aspects of innovation to work. I call these those anchor points, otherwise, we often are simply increasing the layering on, more and more, not giving enough emphasis on how to integrate these into a newly emerging practice of innovation that builds on a solid foundation. Let’s reflect on the changes occurring innovation.
The basics of innovation still form around building the engagement, leadership, and involvement, in constructing a culture, the climate and environment needed, so as to allow innovation to evolve and thrive. Then there is that need for constant investment in people, in our networks and relationships, that all need to come together. These are the foundation to build innovation capacities.
Then, we have the investments in structures, systems, and governance, making sure these are flexible and robust enough to make what we work upon, as responsive, agile, adaptive, exploitative and exploratory. All coming together so we can end up with great new ideas, things, and most importantly, in winning successful concepts that grow our business.
The shifts taking place around innovation have been significant in its impact
The shifts taking place has been hugely shaped by how digital transformation continues to grow in its importance. how it is influencing much that is surrounding innovation, as it continues to disrupt in faster, demanding ways, where it deconstructs and then, it is forcing us to reconstruct our innovative thinking, so as to gain from all this transformation occurring all around us.
The other real forces of innovation change in this relatively short period have come from a great explosion of Lean Management principles and practices and the incorporating of Design thinking into our work. Both of these are being rapidly embraced by our organizations, large and small. How these are fully and successfully integrated remains a challenge for most to resolve today.
The understanding of relating more to individual customer needs, building new business models has been greatly encouraged by the real need to “get out of the building” and learn to pilot, experiment and build a growing system of prototyping on what we learn from these engagements and testing, many emerging from innovation labs, encouraging an intrapreneur spirit, set up on entrepreneurship principles.
Then you have the emergence of platform and ecosystems to build around that are about to massively change the way we collaborate and build solutions that are more complex and require many parties to come together and attempt to solve greater challenges. The movement towards the different crowdsourcing techniques and all the variations (or derivations) of ‘crowd’ and co-creation’ have changed the game.
Innovation is constantly opening up when you combined diverse thinking with all the ramifications of the network and relationship building effect we need to leverage. It is this ‘raw’ power of technology that is transforming much.
The raw power of knowledge needs harnessing and translating
It is this ‘raw’ power of technology, pushing the flow of knowledge and exploiting the different social mediums that are swirling around us, with many suggested designs and frameworks that need deeper capture and translation, so as to extract new value.
We all need to think through the value of the pivot, prototype, the constructing of minimal viable products and rapid experiment and design to increase in focus, so as to accelerate innovation discovery and delivery.
We are learning faster, shutting down what does not work as we go, adapting faster than before with our innovative concepts, by being engaged and constantly informed by customer needs.
It has moved well into the “how” from the “what, why and where”. The “when” still is subjected to different levels of impatience it certainly still seems. Speed is dominating at present then we all are in need to “Scale” and resolve the constant worries over the “Execution” of the new value proposition.
There is this constant, pressing need, to absorb, synthesize and translate what is constantly coming towards us in innovative thinking. It becomes a constant task to manage just this new understanding, translating it and embedding new practices as difficult, time consuming and tough.
Reflecting on all of this – so what does this all mean?
There is this need to be reacting to this in new framing ways, building this into a new innovation roadmap for our businesses.
It can be a dangerous assumption that we ‘think’ innovation is well understood; often it is not, it continues to be a serious source of frustration and disappointment, at all levels. This essential ‘fixing the basics’ still needs a clear focus to resolve, coupled with new emerging practices to forge a pathway for others to understand and feel comfortable to use. It needs a constant balance between extolling the old, exploring the new; that blending of practice, existing, new and breaking. Innovation evolves and we need to adapt to this.
Our need is to ask is how can we blend this emerging thinking into core aspects of the innovating beliefs and structures in place, so they can build and contribute to the ongoing building of innovation capabilities, competencies and capacity, surely a key focal area?
