Balancing Function, Design, Process and Structure for Creative Tension

In the fourth conversation between Jeffrey Phillips and myself, around parts of the Executive Innovation Work Mat, we took on several different issues around the design, function, structure and process needs for innovation.

The conversation lasted nineteen minutes, and for some reason, I lost sound briefly at my end a few times, which was a pity. So I hope I can help fill those gaps and explore the what, why and how of having a dynamic functioning design and structured process to meet today’s demanding and highly energetic world of constant change.

This specific conversation (LINK here) is about 19 minutes. It is all about the fit of innovation and the tensions between the design, function, structure, and process needs to manage innovation management. We relate this specifically within our Executive Innovation Work Mat.

It is always our intention to offer some different thrôughts about the balancing of function, design, process, and structure and giving it equally the creative dynamic attention it needs

Why we should focus on Innovation Governance

I am working with Jeffrey Phillips, a long-term collaborator on “all things concerning innovation.” We have just had our third short conversation of a five-part series on Innovation Governance.

This specific conversation is all about the fit of innovation governance within our Executive Innovation Work Mat. This is the link on Innovation Governance to the conversation, just under 14 minutes to listen to. Hope it gives a different set of insights to this area of innovation alignment.

If you would like to listen to the two previous conversations then these are here in the links that take you to youtube.com  The first was setting the scene for these conversations on the “fundamental building blocks for innovation success” (LINK) and then the second into “the essential alignment of innovation to strategy” (LINK).

I have written supporting posts to these conversations, more to flesh out a number of different pointers to add more value and awareness of the importance of having a clear integrated solution for innovation in the solution we offer, the Executive Innovation Work Mat.

Innovations linkages to Strategy is vitally important

I have just finished the second of a planned series with one of my favourite long-term collaborators Jeffrey Phillips.

The link to this conversation is here, it is just over 15 minutes long. as a conversation between us, where we emphasise the important linkage between innovation and strategy. You might believe this is a no-brainer but you would be really surprised that this ‘tight’ linkage is often lacking.

Our first conversation called the Fundamental building blocks for innovation success (13 minutes), links here, introduces the series and the areas of our focus. I wrote a post supporting this “Getting back to the future about innovation

All of these short conversations are drawing out the value of having an integrated approach through the Executive Innovation Work Mat, our central theme of the series and solution to integrating innovation.

In this latest conversation, Jeffrey and I argue most problems or disappointment with many innovation efforts within a business can be attributed to a lack of alignment to the organization’s strategy, resulting in poor growth and impact from innovations contribution.

We need to resolve that issue within any innovation activity, it needs a “tight” linkage to strategy.

Getting back to the Future about Innovation

Paul Hobcraft and Jeffrey Phillips in conversations around innovation

I have just finished the first of a planned series with one of my favourite long-term collaborators Jeffrey Phillips.

Here is the link to the recording. In this series, planned to be only of 10 to 15-minute conversations, we are picking up on many of the fundamental building blocks of innovation.

Jeffery and I go back within the innovation space a long way. We have actively collaborated and designed tools and frameworks over the years that we believe had some of our insights “baked” into them to offer valuable reference points to help us all work through connecting innovation in hopefully better ways.

We have often got into frequent discussions between us on the basics for innovation, those that we deem as central or the core. We will attempt to focus on one of these in each short video produced.

We started with Divergence and Convergence as our framing part

Technology, inspiration and connected innovation

Visual from Siemens Digital Industries SPS Event November 2021 The recognizing of digital threads are connected to the new drivers.

I have been virtually attending the Siemens SPS Event this week taking technology, inspiration and connected innovation to a new level. Siemens does do these events well. I have been associated with Siemens for nearly four years in an external influencer group, #SIEx. This association provides me with a significant focus on what they are doing in a rapidly changing market for mobility, smart infrastructures for cities and grids, and their digital industries business.

The evolution (perhaps transformation) of Siemens in these last few years has been a significant one. Siemens has separated or spun-off companies, such as Siemens Healthineers and Siemens Energy, and reorganizing the remaining core businesses around these three core areas of mobility, smart infrastructure and digital industries.

The SPS Event

China the story of innovation and disruption.

part Image credit Knowledge @ Wharton

Disruption is all around us; it never seems to go away; it simply appears in a different and often entirely new form. The result is the same; it disrupts what we know and often in how we suddenly need to set about doing it differently.

Much of the innovative disruptions seem so obvious; you wonder why we were not doing these before. They connect up lots of the “dots” we have previously been focusing upon and make them blur into one bigger dot that becomes the new norm. Think Amazon, Airbnb, Uber. Think China.

Many of these are defined today as marketplaces, where innovation has pushed the boundaries and stretched thinking to combine aspects of multiple transactions into connected and seamless ones.

The Cascading Innovation Effect.

Visual source; http://www.adaptivecircularcities.com/

We need to think about a choice-cascade integrative model for innovation. Often we fail to understand our role in contributing to innovation; we need a cascading effect. Here I want to explain my thinking behind this and provide the visual cascading steps I feel help us succeed in innovation.

For me, the “cascading effect” for innovation is “a sequence of events in which each produces the circumstances necessary for the initiation of the next”.

It presents an idea, a concept, a prototype, a piece of knowledge that provides the catalyst to be exploited in a broader community as the next step and so on. It cascades. It is where we fit understanding and fresh knowledge within the innovation web.

Getting innovation through any process of understanding is hard. Knowing what is required to generate innovation throughout an entire organization is even more so.

We need to deploy the cascading effect on innovation to support this supporting “effect.”

Thinking sustainability needs a mix of future scenarios.

The accelerating need to build a sustainability pathway

Sustainability is rising to be top or close to the top of a boards agenda. The growing concerns of several intertwined issues need addressing as they will initiate a significant change to the Business and how it operates and presents itself to the world.
Boards are asking where our business fits within and alongside society, both in who we serve and society in general, coupled with realising that the planet is heading towards a critical crisis and what we can do to reduce these pressures?
Not just sustainability forces a sharper need for strategic choices but the ability to undertake the product reinvention. A reinvention that concerns itself with reducing waste, minimizing carbon emissions, valuing the full life cycle and the ability to show the increasingly important end-of-life part of the lifecycle model. To extract precious, rare earth minerals and recycle parts reduces the demand for future mining or heat intensive materials.
Any products need to have a clear understanding of all their stages for the clarity of sustainability.

Accelerating Clean Energy Innovation


“Without a major acceleration in clean energy innovation, reaching net-zero emissions by 2050 will not be possible.”
A groundbreaking report, “Net-Zero by 2050: a roadmap for the global energy system“(referred to as NZE here) by the Internation Energy Agency (IEA), has been emphasising that this decade is pivotal to reaching net-zero by mid-century.
This 2050 target is in line with the 2015 Paris Agreement, the foundations of global consensus to limit the rise in global temperature to 1.5c. This requires nothing short of a total transformation of the energy systems.
The report is the world’s first comprehensive study of how to transition to a net-zero energy system by 2050 while ensuring stable and affordable energy supplies, providing universal energy access, and enabling robust economic growth.
The report sets out a cost-effective and economically productive pathway, resulting in a clean, dynamic and resilient energy economy dominated by renewables like solar and wind instead of fossil fuels. The report also examines key uncertainties, such as the roles of bioenergy, carbon capture and behavioural changes in reaching net zero.
The role of innovation has a crucial one to play.
In the near term, the report describes a net-zero pathway that requires the immediate and massive deployment of all available clean and efficient energy technologies, combined with a major global push to accelerate innovation.

Five Bold Steps suggested for the American Innovation Agenda


I have been reading a report written by Stephen J Ezell of the Information Technology and Innovation Foundation (ITIF) along with a guru of innovation, John Kao, of ILSi on their concerns that something is amiss with the U.S. innovation system.

The report “Five Bold Steps Towards a Reimagined American Innovation Agenda“, written in February 2021, argues for embracing these five bold steps of story, stewardship, strategy, scaling, and system reimagine innovation for the decade ahead.

In all honesty, it is a little underwhelming, not just the bold but simple five steps but the short document of five pages. It assumes a position, and that is dangerous.

Their argument regarding innovation is that Americans have come to see U.S. leadership as a birthright, as a matter of course. In my view, they lost the leadership mantle for innovation years back. I totally agree it should and needs to come back as a bedrock of future growth, prosperity and dramatically altering today’s landscape.