The value of having an innovation coach.

Behavioural coaching is big business, by having your personal coach alongside you when you are making a significant change in your role has been invaluable to many executives.

Equally in having external support when someone is either stepping up in the organization or making a significant change in their responsibilities has recognised value to that person and to the organization to manage the transition.

There is significant value in employing an innovation coach in my opinion, let me explain why here.

The growth of the innovation coach
I predict innovation coaching will grow in its recognition, value and importance in the future. Why?

There is a growing sense of urgency around the need for innovation to solve our growth problems. This quest for seeking out growth and new opportunities continues to raise innovation consciousness.

We all are aware that part of the barriers to better innovation adoption come from our existing and constrained mental models, so when you introduce the need for greater innovation you introduce multiplicity- you get challenged more, and your current framework of ‘business as usual’ gets disturbed significantly.

What is called for increasingly is a far more open mind that allows for opening up and gaining greater connectivity on a host of different levels.

The more we connect, the more we see innovation potential.

Aware, Exploit and Sustain Innovation Framework

I have a secret confession to make, I collect innovation frameworks, there I’ve admitted to it, and feel just that little bit better that one of my innovation secrets is out.

This collection has built up over eight or so years and I have certainly seen some really excellent ones but also some seem pretty thin, those “oh dear” moments!

I suppose I collect these a little like collecting pictures; some rare, some new, some promising but you can recognize and appreciate each for expressing that often difficult task of encapsulating innovation in any organizing framework.  Sometimes it simply boils down to each to their own, as long as it does the job, then fine.

Although I’m always curious to see how these seemingly can differ so much. Many I’m just convinced don’t go underneath the initial organizing framework top picture and I feel that is wrong. Some just seem to skate on innovation ‘thin’ ice.

I’ve used one over a number of years that I feel builds innovation systematically.

Declarations and Social Innovation

I always get nervous when declarations are made, this one was over two days in the middle of September, 2011 in Vienna a “Vienna Declaration” was made determining “the most needed social innovations and related research topics”
Maybe it is the way it has been written as a declaration but I’m left uncomfortable. When you read within the declaration document:

the ‘deliberations’ took place on what could be done to strengthen the social sciences capacity to play a prolific role in conceptualising and research of social innovation, and thus favour desirable development of the globalised knowledge society. This led to the idea of a Vienna Declaration that should identify critical areas of social and scientific development, and state a number of equally important corresponding research topics

The rationale behind the declaration states the Vienna Declaration is the first and immediate Core Deliverable of the Conference, created and established during the conference by joint efforts of all participants.

This makes me even more nervous, those that went decided to make a ‘universal’ declaration but OK, I can’t fully comment as it is difficult to see the whole context for this meeting. it remains unclear if it has a pivotal role or not within SIE in Europe, on behalf of the EU, on behalf of society within the EU? I’m left really not sure.

Patterns of Growth- how innovation spreads and grows

Patterns of growth- how innovation spreads and grows is taken from a report by Nesta, called “In & Out of Sync”. I like this very much for all innovation understanding but here the emphasis is placed on social innovation.

Although patterns of growth vary in detail, they highlight four necessary conditions for putting innovative products, services and (different) models into practice sustainably and on a large scale:

The rugged final frontier of innovation – Execution.

I always smile when people talk about the ‘fuzzy’ front end of innovation, fuzzy tells a story but I think we should name the back end of innovation as rugged to tell an equally important story.

This is the end where the ‘last five yards’ separate the winners from the losers.

The race before then has been made up of often huge quantities of stamina, fortitude, planning, exploration and getting into that necessary innovation rhythm to get yourself within sight of the finishing line, the point when the product, service or business model has one final gasp and passes over that internal finishing line.

The critical passing-through and launch phase where the finished concept goes through that clear defining moment, out into judgement day, where we enter that hostile environment, the marketplace, sometimes too loud cheers, sometimes to defining silence.

Welcome to the real world of judgement where those experienced enough in frontier-ship knows the terrain they are passing over, certainly not for the first time and can manage this again to have a further final successful outcome- better sales!

Hitching your wagons and moving out for the first time.

What makes innovation sticky?

To achieve success you not only have to have a repeatable process but you have to ensure what is learnt becomes sticky so it can be used again and again.

The company we associate the most with when it comes to ‘sticky’ is 3M for its famous invention of sticky notes. They are used everywhere.

As an aside, I recently came across an even better product where you can ‘write and slide’ your sticky notes so they adhere to any surface and are particularly great for brainstorming or presentation concepts where you want to keep moving them around (sliding them) as your ideas grow and evolve.

These are new on the market developed by a young innovative Finnish company www.stattys.com. These great products allow us to keep something in place to ‘form’ our thinking around, they give us the opportunity to share around and explore.

Motivational Glue

Besides ‘sticky’ we need something I’ll call motivational glue. A glue that binds between knowledge and learning to become a series of building blocks for innovation. These motivate us to keep thinking, pushing and developing our ideas into final products or services.

Learning to absorb new knowledge for innovation

In a blog I wrote in November last year entitled “Moving-towards-a-more-distributed-innovation-model”( http://bit.ly/b38ixv)  I outlined some thoughts on the flow of knowledge in a distributed innovation model and discussed the Absorptive Capacities more from an internal organizational perspective.

Increasingly we are looking outside for new knowledge that needs internally managing.

As organizations seek increasingly outside their own walls, the appreciation of how they are managing knowledge, learning and interpreting this is becoming a critical aspect of open innovation to be successful.

There is a growing need to absorb, integrate and apply this in new and novel ways for accelerating innovation performance.

The more we seek, the more the knowledge increases in complexity as markets are rapidly changing. The more we are relying on knowledge flowing into the organization the more we have to strengthen our inter-dependence and collaboration efforts to extract the knowledge we are acquiring for it potential value.

Are organizations recognizing the value of structuring their knowledge flows? Do they have the right learning mechanisms to accelerate and exploit new potentials from this knowledge?

Organizations tend to be set up for incremental learning.

Walking that narrow innovation pathway.

Walking that narrow innovation pathway needs some rethinking.

The narrow innovation pathway

Innovation is the pathway to travel and seek out our future”

Today there is as much of a gap between the aspiration to innovate and the ability to deliver on this.

We still continue to ignore the constant suggestion that innovation should be systematic so the organization can provide some degree of reliability to innovate in a continuous fashion.

We often allow the concept of ‘holistic’ to simply float over us and ignore the intimate connection between strategic thinking, innovation and their alignment. It is still sad we seem not to go beyond a certain point in our innovation thinking, it continues along a narrow path of limited understanding. Will it ever change?

I appreciate the statement, I think made by John Kao: “Strategy is useless without innovation, innovation is directionless without strategy”. Innovation can be a strategy catalyst but is it still? I really do believe we need a new sense of the scale and scope of innovation; we do need to get a firmer grip on its complexities.

Shortage and Plenty- the growing shift towards Social Innovation

On 16 and 17 March 2011, Social Innovation Europe will be launched in Brussels. Funded by the European Commission, Social Innovation Europe will create a dynamic, entrepreneurial and innovative new Europe with the intent for Europe to embrace the broader concepts within innovation and set an example globally for this social movement.

The aim is by 2014, Social Innovation Europe will have become the meeting place – virtual and real – for social innovators, entrepreneurs, non-profit organisations, policy makers and anyone else who is inspired by social innovation in Europe.

This can provide the opportunity for social innovation – for so long on the margins – to take its place alongside business innovation at the centre of the economic stage.

Social Innovation Europe

The intent will cover the following:

The beginning of a new era for innovation, truly global.

Braden Kelley wrote an article entitled “Is the era of Innovation Over?” ( http://bit.ly/h9FCr6) which I would like to build upon.

Braden is the author of “Stoking Your Innovation Bonfire” from John Wiley & Sons and is also the editor of Blogging Innovation (http://bit.ly/d2c9aW ).
Braden picked up on an article lamenting the seemingly poor state of Canada’s innovation efforts (http://bit.ly/fdLeI5 ) with the view that “Innovation is literally hitting a wall”.

Braden has also commented about the recent US approach to resolving their innovation approach and believes it is limited in its understanding and appreciation of innovation.

Here in Europe we are certainly going through the same crisis of confidence with innovation, it is not producing the wealth and growth expected and needed to fuel our economies.

The EU commissioner for innovation, Máire Geoghegan- Quinn, the EU’s first innovation commissioner, has started to created a lot of positive energy around some exciting new initiatives but are they enough? My answer is simply no.

For a very thoughtful article on the EU and innovation (http://bit.ly/hCZWdO ) published in www.innovationmanagement.se by Ann Mettler, Executive Director of think tank The Lisbon Council and here she gives her take on policy and innovation.