So what are Innovation Fitness Landscapes?
An opening CSF for innovation
All organizations talk about innovation, but so what?
All organizations talk about innovation and its growing importance but few succeed in actually doing it on a repeatable scale. So what does inhibit innovation? What would drive innovation success? What aspects of innovation are critical to have so innovative growth can be achieved?
Where should a company place its emphasis to gain both an improving impact on its performance and strengthen its innovation capabilities? There are countless questions that need asking but more importantly answering.
Innovation is complex and demanding
The difficulty for many is that innovation is a complex process that has many intangibles within the total mix to manage. Management today is far happier managing the ‘harder’ aspects of business, the more established, the more traditional ones that can be managed in efficient and effective ways to reduce complexity.
Our Challenge is the need to build diverse innovation capability
Knowing what are the critical factors and there dependences for sustaining innovation success is vital to understand so an organization can place the appropriate resources behind them. The question is, which are critical, which naturally occur when others begin to be put into place, which seem to have limited or no real effect on changing the dynamics of innovation?
Knowing these and having these clearer shown as a ‘return on impact/investment’ (ROII) has real business value. Today, we lack a clear system model that brings the critical innovation factors out and gives them their appropriate values, and then can equally provide the ability to model different future states and conceive future scenarios through different impact-investments.
So what are the challenges of the knowledge-driven economy that innovation needs to drive?