Innovation is swimming in uncertain waters
Innovation is very often swimming in uncertain waters that rise and fall just like the waves in a sea: they are choppy, demanding and exhausting to fight against.
As uncertainty constantly arises as we discover more, and expend more energy, the very nature of our original starting point set down in a well-thought-out, and well-crafted strategy actually begins to suddenly have a realization that needs a radical change in direction..
Then we are left with more ‘open-ended’ questions than answers. Welcome to real innovation where faith and belief play an important part.
There often seems to be constantly arising critical unknowns and sometimes all you are left with as your innovation emerges is just actually and simply a new starting point.
A new starting point as the concept is so different to cause you to rethink dramatically. Innovation and its journey of discovery take you into so many new areas you never expected when you first thought of the idea or concept.
What do you do? Do you abandon this or press on? What helps us maintain a commitment and a course?