The Innovating Power of Eight Words

Lately eight words have come up more often than not as the new imperative for business, not just for the start up but the more established business to measure themselves against.

We live in ‘volatile’ times and they reflect what we have to constantly remind ourselves to do and they just are keeping me buzzing at present.

These are: Adapt, Investigate, Agility, Speed, Scale, Impact, Experiment, and Execute.

Here is my take on the power of these eight words that need to be in our innovating lexicon

Tacit Knowledge- Rich in its Innovation Implications.

Imagine if we could understood tacit knowledge better—what it was, how we can set about to capture it and organise it effectively, once acquired how it can be built upon even further.

How can we learn to recognize it more actively as as essential part of our lives, when to trust it, how to teach it to others, how to share what it has offered to us, as individuals, to others.

Then imagine what it could provide us for this knowledge to be leveraged within any broader community use, so it is knowingly valued by others as something they can gain from, not as we often do, simply reject it as not within ‘our’ experience.

That could be pretty valuable. It could give us a deeper understanding and empower us to function better in many sorts of situations. Then surely we must search for understanding this more and what it means, as in this case, for relating it to innovation.

Let’s start off by stating tacit knowledge is inherently inefficient, so is good innovation; it is messy, often unstructured. Why do we continue to not give this TK sufficient ‘head space’ in our thinking? I

s this because it is not tangible, that softer aspect that we reject as we don’t have time for it or simply we don’t ‘trust’ it like those ‘hard’ quantifiable measuring points?

A quick innovation translation

Often you can be asked or placed in a position where you have to assess quickly the innovation capability of an organization, a unit or a team, working on an innovative concept to deliver in changing market or organizational circumstances and can they?

There are many ways to do this but when someone says “look, (and takes a long breath) it has to be really quick as we need to make some fairly swift decisions to meet some deadlines” then you can’t go and propose a three-month study, or to construct an extensive questionnaire.

Sometimes a real urgency needs some sharpening down within your focus.
You certainly need to be careful in accepting these assignments and ensure you set out some caveats and qualifications before you accept them.

  • Caveat lector, “let the reader beware”
  • Caveat emptor, “let the buyer beware”
  • Caveat venditor, “let the seller beware”

Six honest men are often simply not enough.

Recognition of a better soft skill taxonomy for innovation

In our present uncertain environment, it is becoming increasingly important to build our ‘transferable skills’ for our future employability, adaptability and occupational mobility.

The amount of economic restructuring presently underway will require a far more flexible workforce in the future that needs to have a wide range of transferable skills. Knowing what and where it will be is valued is becoming important for all of us to understand.

Released in late September 2011 there has been a timely report for the European Commission as part of the Social agenda for modernising Europe entitled “Transferability of Skills across Economic Sectors”,  ISBN 978-92-79-20946-8, doi:10.2767/40404 © European Union, 2011 found in the DG Employment, Social Affairs & Inclusion section under this link:  http://bit.ly/sDt14p.

I think this helps build a better understanding of the different skills required and especially for me, a better structure for softer skill definitions

The background to this report is the increasing concerns within the EU as to how to improve its competitiveness and redirect the European economy towards higher added value to generate new and better jobs. This increasingly relies upon more strategic management of human resources.

What’s hot and what not in Innovation currently?

So what is hot, what is not in innovation at present? Any thoughts?
What do we need to remind ourselves about as we go about our ‘daily’ innovation business?

Some of my top of the mind quick thoughts:

  • Innovation is not the preserve of the (selected) few but the domain of the community. Driving this message home yields a real upsurge of new, often exciting activities that you would have missed out upon without engaging the broader community.
  • This absolute growing need to move on from the reliance of symbolic projects to justify innovations’ existence. Stop dipping your toe in the water, just jump in and get wet. Get everyone involved and want to contribute.

Preparing the secret sauce for innovation delivery.

The secret sauce required for innovation delivery sometimes can be hard to itemize but knowing the ingredients and constantly improving on them wil make your ‘sauce’ stand out from others.

For many, it seems, execution or final delivery of the innovation is simply not given enough attention inside many organizations and that needs to certainly change and not just left to chance or delegated out as the less important stage.

For me, clarifying and committing resources on the innovation delivery part is a critical task to get right. I’ve discussed that elsewhere, but if your final delivery is wrong then all your preparation and effort simply ‘goes out the window.’

It is like a restaurant kitchen- correct delivery of the item makes or breaks all the hard work beforehand and if the final garnish or sauces are wrongly executed, the meal itself fails and leaves the customer dissatisfied, irrespective of the original efforts put in.

Mission Critical for Innovation – Final Delivery

Why is it that for some organizations innovation seems to be mission-critical and incredibly rewarding yet for the majority, it remains at best an unfulfilled promise, never in the core of the business?

Why does innovation present such a stark choice, often fraught with difficulties for many, yet so simple and successful for the few? Innovation delivery is one of those differentiation points.

Let me suggest here nine points needing your consideration when it comes to thinking through the innovation back end delivery part.

Execution as I have outlined in a previous post is the final rugged frontier– the tough one to truly master as it is so variable in its makeup. Just consider:

Innovation as the means for Economic Evolution

It is suggested that economic growth is an outcome of the innovation trajectory we set. Today managing innovation is complex; often success is measured and valued by the creative destruction of others.

The ability to ‘evolve’ is very determinant on the knowledge base, either within a given economy or within a ‘federation’ to bring together as something new, offering more value than what is on offer today.

The combining of the dynamics within innovations parts

Innovation is highly dynamic in its constant change but also in its need of constant co-ordination of its parts.

I’ve been writing a lot recently on different issues that need thinking through for regaining a more sustaining innovation growth engine. Here I wanted to think out loud, about National issues that become more drags and not accelerators to innovation.

I then have tried to identify some of the reasons, and then finish with a personal reflection on the US versus European and some suggested actions needed for improving their innovation activity.

Often we forget to put our own innovation efforts into context, so I’d like to go up to the helicopter view here, maybe it helps us to relate better to some of the external barriers that need equal resolution, as we do often come up against these as we try to innovate within borders. Innovation cannot be contained, it needs harnessing but allowed to ‘move’ where it needs to go.

Hard times need a plan, based on what-survival?

I was looking through some ‘sage’ advice from McKinsey on managing in a crisis, in really hard times, and one really got me thinking, so I thought I’d share this.

“Use the hard times to concentrate on and strengthen your competitive advantage. If you are confused about this concept, hard times will clarify it.
Competitive advantage has two branches, both growing from the same root. You have a competitive advantage when you take business away from another company at a profit and when your cash costs of doing business are low enough that you survive in hard times.”

This challenged my thinking of competitive advantage but then again hard times certainly do question all our thinking. I always felt it was the uniqueness within, in what you offered, that separates you from your competition. This alters that perspective.

Making the first crucial steps towards innovation renewal

Firstly you have to start out with why you feel a freshening up should be required, should this be radical, distinctive or incremental.

What do you actually want to achieve that takes you closer to your aspirations, not just immediate goals?

Can the way you conduct innovation today meet that strategic challenge? Does it ‘advance’ on your current position?

There are a host of reasons ‘renewal’ might be needed. Today, when markets are especially tough, looking long and hard at what you have and jettisoning what you don’t need becomes essential to reposition yourself as leaner and more flexible.

There are many pressing needs why you have to ‘shape up’. Don’t ignore the need for renewal.

Meeting competition in today’s market or positioning for the ‘forces’ swirling around global competition as it constantly changes the fortune for many does not simply arrive announced.

You need to be prepared, to be alert, and to be agile and fit. We have to create the right environment and now is the time to question many of the ‘established’ approaches.

We need to challenge them with fresher, more up-to-date thinking based on the multiple changes taking place around us constantly as much in our markets is certainly becoming more ‘fluid’, so renewal needs to be thought through irrespective.