Societal Innovation – challenging our future thinking

There needs to be this major shift from market-led to more societal led organizations occurring. We see pockets of this in a number of business organizations offering clearer governance and sustainability outlines as part of their annual reporting.

We need to push them a lot harder. We need to move away from business-only innovation into a society based.

The shifts taking place

Society has shifted, is shifting; the consumer is becoming the supplier of content, meaning, of their taste preferences, their emotions and the goods and services they will buy. Mass consumption, the model honed in the 20th century doesn’t work anymore.

Customers are actually saying “less choice, more say” and seeking deeper self-determination. This personalising of preference can seem more complex for organizations but there are many ways to manage this it requires real change in organizations, oriented to society more, serving them more.

The marketing thinking is in need of adaptation also.

The power and promise within innovation: shifting up our gears

Are the rules around innovation changing? Are we spotting the changes in the drivers and current deterrents of innovation? What are the present-day perceptions around the innovation challenges?

GE released their first-of-its-kind “Global Innovation Barometer” at the end of January 2011. It is focusing on identifying the changing landscape for innovation in the 21st century. It suggests innovation will be a catalyst for improving multiple areas of citizens’ lives in the next ten years.

In many ways, it paints a very optimistic future for innovation. Innovation, the survey predicts, will create jobs, improve lives, address more human needs, find better ways to collaborate and learn, and simply create good in people’s lives with the promise of prosperity.

I wonder a little differently: are we not placing too bigger a burden on innovations’ shoulders?”

Accelerating the evolution of Innovation Management PLEASE!

Sometimes you become concerned, this is one of those moments. I’m getting concerned that we need to take some urgent action.

The Corporate Innovation Manager- is stuck in the middle.

Recently I was going through a report, a very helpful one, by link  http://bit.ly/gWqmO7 supplied by www.innovationmanagement.se on the Corporate Innovation Function- key findings and detailed results, commissioned by HEC Paris.

I was also reading  some views expressed by  Reinhard Büscher, Head of Innovation Policy at the European Commission, http://bit.ly/eB02ZR on the role of the innovation manager (IM).

Both paint a rather dismal picture of the position of the Innovation Manager within organizations- very fuzzy not yet well defined.

Orchestrating the new dynamics of innovation fitness

In my work investigating different aspects of innovation activity, one thought tends to dominate my thinking and that is orchestrating the dynamics within innovation: “How do we achieve a better understanding of the dynamics of innovation within our capabilities to be more successful?”

I’ve already written in previous blogs about the need of “constantly checking for the pulse of innovation” ( http://bit.ly/c3G0Ta) and suggesting the way to “open up your thinking to dynamic capabilities for innovation success” (   http://bit.ly/bxTeYO).

I’d like to take this one step further in this blog and outline my thinking on innovative fitness landscapes and why they are essential to understand.

Each organization needs to know its Innovation Fitness Landscape- why?

There is a pressing need for a firm is to consistently build and reconfigure internal and external competencies and capabilities to address rapidly changing environments.

It is the mastering of this ability to achieve new, more innovative forms in rapid changing market conditions that will enable certain organizations to emerge as the winners of the innovation race.

This view requires a more ‘dynamic’ set of capabilities. Often the question becomes one of “which are the critical ones to focus upon to improve the chance of greater success?

Dedicated Innovation Scientists and Engineers Group – the Growing Imperative

I believe we are arriving at a point of real value by organizing dedicated innovation scientists and engineers into a specialised innovation unit. Innovation has emerged into part science, part art and design, and plenty of engineering (social and process).

Today successfully managing innovation is getting increasingly challenging and placing considerable strain on the present design and structures of organizations.

A dedicated unit or group that draws from a range of disciplines and combines these into a new organisational unit has significant value to be at the forefront of designing the organizational change needed for innovation to be more embedded and integrated.

Let me explain why?

The Promise of Open Services innovation

Absorbing the different messages coming out of Professor Henry Chesbrough’s new book has been interesting. The book “Open Services Innovation: Rethinking your business to grow and compete in a new era”, published by Jossey-Bass was just launched in January 2011.

The book can go the way of a lightning rod to bringing service innovation up in many people’s thinking both in academic research and corporate agendas.

Professor Chesbrough is absolutely right, services are critical to developed countries’ economies and within our organizations. It is time to move service innovation up in our thinking by combining the internal capabilities within organizations and by enlisting the efforts of many others in support of their business.

The challenge is to combine the customer and the supplier on the same platform for Open Services Innovation to work. It is thinking through platforms more that catches my interest and what this means in generating new, innovative business models.

Taking services into a more open approach is not so easy.

Service innovation- can it become more open?

For a better understanding of what makes up service innovation, we need to fill in far too many gaps at present, can it become more open?.

I’m hopeful that the forthcoming book of Henry Chesbrough: “Open Services Innovation: Rethinking your Business to Grow and Compete in a New Era”, published by Jossey-Bass and being launched officially next week, 18th January 2011, will go some of the ways to be a lightning rod to bringing this up in many people’s agenda if it is not already!

I felt with his past books on Open Innovation and Open Business Innovation they were the catalysts for deeper thinking. He provided the stimulus to find better answers with his many reflections and case studies through his solid research work and his ‘open’ and questioning thinking to prompt community ‘reactions’. This galvanized significant innovation movements and this time hopefully, it will be to open up and manage service innovation more effectively.

I will be completing a book review on this latest open innovation thinking by Dr.Chesbrough for www.innovationmanagement.se as an early February publication and I’m certainly looking forward to reading the final edition of this book when it arrives.

Social will dominate innovation thinking in 2011 and beyond.

Putting the word social into our innovation thinking is going to be a really important thing to do in the coming year, if you haven’t already, it will dominate our actions increasingly.

The challenges of ‘social’ is everywhere; within organizations, in all sorts of collective movements, in politics, across government, society, markets, academic institutions and effecting our personal lives in a host of ways.
Society has to face up to some really tough challenges and only innovation can solve these with human beings inventiveness and ingenuity. Regretfully we have still an accelerating ‘creative destruction’ and we are often more Schumpeterian than ever.

Something has got to give and it will be within the broad social domain where it will all come together, many social things are converging or feeding off each other. Let’s take a brief look at all this social orientation going on.

Reflections from a tough 2010 for innovating differently in 2011

So here we are already in December. Budgets are being argued, numbers fixed, concepts and plans discussed, and those higher hopes that you can build out for a successful 2011 through innovating differently beckons.

Tell me what did we learn from 2010 from an innovation perspective that we can build upon in 2011?  Here are some of my thoughts

For me, a number of important lessons or impressions come out of 2010 that I’ll continue to build upon in 2011 as areas of opportunity for changing, challenging or clarifying. These I simply summarize in ten points for this blog:

I felt 2010 was a ‘crossing point’ in innovation maturity to position us in 2011. We began to consolidate what we know, explore with growing confidence what we didn’t know and experiment in-between.

That was healthy in such a tough year of uncertainty. Now we need to build on this in different ways.

Achieving a sense of renewal to your innovation activities.

Innovating for the future lies with a fresh approach and for that, we need to constantly have this sense of renewal within ourselves.

There is a time when your innovation efforts may need a serious renewal and for many this might be now. Knowing when to invest in an innovation renewal and organizing for it is like any other organizational activity.

Those that are honest enough to admit that what they have achieved to-date in innovation activity is just not going to ‘cut it’ for the future will be making a  very ‘tough’ call but it might be one of the best ones you are about to make.

I think we all need to think of a renewal of innovation as essential in our thinking as over time many things have changed and moved on.

We need not just to adjust in our objectives but more importantly to adapt and acknowledge that our innovation understanding has greatly improved, so we need to reflect this in our innovation structures, processes and systems.

Challenge the ‘legacy’ within.