Innovation strategy - Building Your Innovation Intelligence

Combining the higher-value impact points for innovation intersection.

Two years can feel like a long time, exactly two years ago I wrote a post called “Making the appropriate impact” discussing my nine different impact points for innovation that needed combining.

I wrote at the time we can have a surprisingly strong influence on impact, as we are in a highly connected world. It is through our organizing and influencing abilities we can all partly determine our innovation future.

I suggested we have nine impact points to consider:
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Getting the Business Model Story Right.

Framing the business model needs a compelling story so that it can be quickly and well understood by others. This is absolutely core. So, how do we go about it?

Recently I provided this contribution to Patrick Stähler’s blog that forms part of fluid minds, a think tank and consultancy for strategic and disruptive innovations. They focus discussions on their very distinctive version of the Business Model and its design.

This was on some thoughts on how to explain your business model through a story or your business narrative. The original post is here

The hard part comes after designing your new Business Model when you have to explain it. Continue reading “Getting the Business Model Story Right.”

Organizations are in a constant dilemma of the innovation fit.

The issue of “where does innovation fit?” is one of the most difficult ones to address in many organizations. It seems to fit uncomfortably for many.

At the top of our organizations they ‘require’ innovation but will often not want the potential disruption this might entail.

Yet the organization today is being challenged like never before, it has gone from managing the predictable business to responding to the unpredictable, more opportunistic and alert to change, a place innovation can fit within the need to respond to this different environment.

This is the final post in the series that has focused on the innovation work mat components
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Measuring and motivating the innovation elephant

I often think of the parable of “The Elephant and the Blind Men” when I get into discussions about measuring innovation.

What are truths, what are the fallacies? The parable implies that one’s often subjective experience can be true on your need, but not necessarily the other person’s view of their understanding of value.

You get, as the end result, a failure to account for other ‘beliefs’ or capture the real value and miss providing broader motivations to encourage the innovation elephant along.

Establishing the right metrics that motivate and yield the result you are looking for is sometimes a tough challenge. You should always start with the bigger picture, organizational needs and then design the metrics and cascade these throughout the organization.

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Describing the future by using the business narrative

In business, the future narrative is becoming vital. We all should care about the future and it becomes so important for us all to identify or not, as this gives us our identification.

I have found that narratives are becoming increasingly important to explain ‘things’. I’m re-learning this ‘art’ to tell a compelling story.

Our stories can combine much, communities can identify or reject, we can begin to explain complex stories by presenting a well-designed narrative that presents the arguments. It can explain the connections and outline the issues, both in terms of risk and opportunity.

I think business narratives will become essential for our organizations to use to explain where they are and what they see as their future.

A good business narrative should fill a real knowledge gap

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Taking on those innovation hills is never easy

Following on from my last post suggesting the way to move innovation forward, it was to ‘take the different innovation hills, one at a time, for innovation advancement” I used a military metaphor of “taking the hills”.

So what are the hills we need to take?

There are plenty of innovation hills to attack but here are ten suggestions that would advance the cause of innovation and establish its territorial importance in the organization somewhat.

Some hills maybe on first glance, seem not so important but they all move towards setting up the winning conditions for innovation to become a core within organizations. Some are sending clear signals of intent; others show the fighting commitment necessary to take that hill because it is strategically important.

Hill one is by abandoning quarterly reporting

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The role senior executives must fill for innovation success

Jeffrey Phillips of Ovo Innovation and I wrote a White Paper, we called our foundation document, on “Accelerating or inhibiting innovation – understand your role for innovation success”. You can read the full paper here

We strongly believe there is a real Innovation leadership gap

My last article “Developing talent to drive innovation” was questioning the spending of new funds on developing talent for innovation, unless the organization and its leadership is not clear on what it is specifically looking for, or how it is prepared to back their words with specific actions beyond ‘just’ new funding levels, then this might not be money well spent.

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Learning the mantra of innovation context

We have all got used to the statement it is all about “location, location, location” for real-estate. So what should the mantra be for innovation? I think “context, context and context”. Context is a king.

Innovation happens all around us, same as with our places where we live- it is determined by many factors but given a choice we want to live somewhere nice, safe and hopefully going up in value!

The same with innovation we want it to be good, attractive, useful and valued by many, hopefully, willing to part with their money because it fulfils their need.

Innovation should always start of by being placed in its appropriate context otherwise it will lose its initial connection, dilute in the eventual value and arrive as less desirable because we somehow and somewhere went off track

We lost the context because we never really established the real ‘sense of purpose’ for that specific innovation or given direction to explore.

Why do I believe context is the king when it comes to innovation?

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Alignment is needed everywhere

Alignment of Innovation to Organization's Strategic Goals — Alignment of Innovation to Organization’s Strategic Goals

Working in most organizations you spend a disproportional amount of time on looking to achieve alignment. This can range from aligning your meeting schedules to the bigger strategic issues by gaining agreement on the way forward.

I would bet you that working on alignment is certainly one of the main tasks that is sucking up a large part of your working day. Interesting enough the higher up in the organization you go, the more you have to seek alignment. Gaining alignment is actually very hard.

In corporate life we are constantly attempting to also link organizational goals with our own personal goals. To make this alignment, it requires the difficult aspect of achieving common understanding of all the parties for the specific purpose you are requiring, so as to achieve a consistency between ‘agreed’ objectives and the implementation of these across those involved.

In pursuit of alignment

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Piecing innovation together

When you look at all the (broken) parts within innovation it takes some time to figure out how you can piece it all together to make it a better whole improving on what you had

Innovation and its management is just this place this needs to be pieced together. It often cries out for it.

Most people that work in our business organizations are spending their increasing time in piecing their part of the innovation equation together to make innovation work and trying to improve on the existing conditions to deliver new products and services.

People are spending a greater part of their time have to work on fixing the system and its many faulty parts, let alone finding time to work on any new concept or learn differently. Is it not about time we stepped back and really thought through the design of innovation and its managing? Why is this so hard to do?

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