The Need for Digital Innovation Platforms

I want to offer some thoughts that need us all involved in innovation to think about as we finish out 2018.

If you are frustrated with your current innovation process then read on. If you are not, then simply “click away” and certainly my best wishes by ignoring a very changing innovation world that we are all undergoing.

The reality is we are all moving towards becoming “Digital Enterprises”. Digital transformation is deepening into an enterprise-wide movement. and is modernizing how companies work.

As these Digital Enterprises effectively adapt and grow in an evolving digital economy, then it is clear that innovation certainly needs to be part of this but is it digitally ready? I think not. Much of the current innovation process you are currently working with is a Dinosaur, it should have disappeared long ago. Can we manage innovation the way many still are?

Innovation, in my view and many others, is rapidly becoming even more complex. Risks are actually rising not falling. Products continue not to meet customer needs in multiple ways. Without the “connected digital difference,” products are remaining limited in their appeal. Innovation is struggling to really perform and unleash breakthrough products due to many ‘inbuilt’ inhibitors. We need a radical redesign of the innovation process and that is becoming full connected up and have a distinct digital thread running through it. We need to think about complete digital innovation solutions in the future.

Why Are We Making Innovation So Complex?

It always amazes me how we limit growth by not investing fully in innovation. While most large companies want to become more agile and innovative, many of them fail to turn this wish into a reality.

There is this consistent need or pressure to grow, yet that specific needle stays stubbornly stuck in low growth numbers, even with all this innovation talk and desire. Why is that? We know you simply grow a business by choosing a mix of investing in innovation, merger, and acquisitions or releasing your resources into more profitable activities. Innovation as a dedicated activity still sits uncomfortably within many organizations.

To try and catalyze growth, companies undergo perennial reorganizations, often to revitalize themselves. According to a Deloitte report, 50 percent of companies are undergoing an organizational transformation, yet only 11 percent think they will succeed. What’s worse, 70 percent of transformation programs do fail. In these failures, we only seem to continue to layer on complexity as a further stop-gap measure.

It is no wonder we’re growing increasingly pessimistic about making a positive change to a different transforming model within organizations. Without innovation taking a more leading transforming role, most of our established companies will continue to struggle to break out of their existing approach to business. Far too many are mired in a past business mindset.

A feast of opportunities for Siemens?


I decided to invest a decent amount of time into the Siemens 3rd Quarter Announcements and it has been worth it.

I really don’t understand the reporters and analysts attending this event as they seem to continue to stay stuck in their recurring opinions and stances, constant looking in the rear-view mirror. It has its reference points perhaps but it is understanding “the road ahead and its conditions” that provide shareholder value.

We need to become more forward-looking based on strategic outlook, innovation potential and market opportunities.

The analysts seek to always look constantly to the immediate, often not looking beyond their own noses. They seem not to want to go under the bonnet through investigation, just rely on ‘given’ handouts or myopic views, rooted in the short-term. The sound of future innovation potential was in most of the event as very evident but lost in the focus on immediate numbers and results. Why?

Cynefin: A framework that grows for me all the time, in its value and worth.

The Cynefin Framework by David Snowden, through Cognitive Edge

A good framework seems to grow, it becomes integrated into your thinking and application. You see increasing possibilities to apply it. One of these for me has been Dave Snowden’s Cynefin.

I also increasing apply the Three Horizons framework as well.

Both allow me to organize my thinking and provide options within any multiple evaluations to begin or shape thinking going forward. Both attempt to break down a growing complexity we all find in our word today.

One, the three horizons, attempts to sketch out our thinking about today’s world, of where we are and what we need to do to keep it going in a hopefully orderly state, and then looks to forecast out the changes we need to move towards, in a projected future and then identify the needs to get there. It passes through three horizons of today (H1), the near term (H2) and the longer term (H3).

You will find much of what I have written about on the three horizons story, within my insights and thinking tab (shown above) and look for the applicable section. Equally, you can put into the search box “three horizons” and many posts will come up to explore this, if you are curious on its value, position and our need, to use this on a more consistent basis.

The Cynefin framework provides a wonderful way to sort the range of issues faced by leaders and us all, into five contexts, defined by the nature of the relationships between cause and effect. Dave Snowden has been explaining these consistently for years. Four of these five are; obvious (formerly simple), complicated, complex and chaotic states and requires us to diagnose situations and then to act in contextually appropriate ways. The fifth one is disorder, often overlooked or not fully appreciated. It is when something is unclear, it is in a disorderly, highly transitory state and needs to be rapidly stabilized into one of the other four to give it a more orderly state going forward.

So why do I see this Cynefin framework as growing in importance?

A really worthwhile report on Innovation not to be missed from Innovation Leader.

There has just been a highly useful benchmarking report released by Innovation Leader  with KPMG LLP sponsoring this and providing some of their collective insights into the different aspects of Benchmarking Innovation Impact 2018″

At present, you can download the report before it might slip behind a paywall at some later stage. I would take advantage while you can. The report provides insights from 270 innovation, R&D and strategy executives and considerable work on structuring the conclusions in highly thoughtful and valuable ways to the reader.

If you are not familiar with Innovation Leader, they were created to be a growing and essential resource for innovation, especially in the bigger organizations. It has a more specific focus on the US scene but much of what it has found is universal in my opinion. It’s editor and Co-Founder Scott Kirsner (editor@innovationleader.com) and his team are building a great point of reference and meeting point for innovators to exchange and learn from each other. Maybe you should join?

Why do I think the report is well worth you investing time to read? The report provides an excellent document that enables good discussions to be drawn from the benchmarking of many organization, to compare with your own organization. The report is laid out into four parts: 1. Creating Strategic Alignment, 2.Funding Innovation, 3 Delivering Impact and 4 Moving forward.

It offers up great suggestions on tactics, relationships and obstacles you can face in any sort of innovation program, be it an early forming one or at a more mature stage. It can allow you to communicate and suggest the needs for a new innovation approach where you need others involved but they would expect to see a validation. This report helps in all these and much more.

I am going to just focus on three parts that really caught my eye

So Where Is Innovation Heading?

I have written a fair amount about the new innovation era, offering a view on its future design.

One that is jumping to a fresh cycle of innovative design

We are in the middle of it, some of you may not have noticed its impact and change but it is significant on the understanding of innovation, in it’s future design.

Often this era of change is not as well-recognized or being faced up to, as you would expect.

Many companies are still in denial or not wanting to address the significant legacy and change required.

Innovation has gone from being islands of knowledge, developing new products and services exclusive to that one company, then quickly copied by the competitors, into something radically different.

We are moving into innovation activities that are built more on collaborative and co-creation approaches, where cooperation and exchanges are more built around platforms and formed in ecosystems.These ecosystems gather around a concept or transformation that requires this collective approach and require a more radical design and become very unique in the end result .To achieve this innovation has gone digital, pure and simple.

Are you coming to the Innovation Virtual Summit?

So there is an innovation virtual summit about to happen between 28th November 2017 and 8th December 2017. Each day you can watch for free the different video sessions, with new video sessions released on a daily basis. The final schedule will be sent by email after your registration.

For some weeks this has been in preparation and as I am lucky enough to be one of the curators and hosts, I had the chance to chat with SIX terrific and highly knowledgeable people around different  subject that are dear to all our hearts, overcoming barriers and resolving many tough issues surrounding innovation.

So What Is Your #1 Question or Challenge in the next 6 to 18 months?

There is a very good chance there is an answer or a trigger into getting you closer to resolving your questions and challenges by tuning into and listening to some 28+ Innovation Experts Sharing Their Strategies and Tactics That Work.

The organizers crowdsourced the questions from their global community of 29,000+ corporate innovators, and they never imagined they would get such a huge response. The point is “Whatever challenge you’re trying to tackle right now, someone else already has figured it out. So by asking these 28 innovation experts to answer them, we clustered the questions into broader themes and then explored these in exchanges that had different depth and breadth to them that can give real value to many of the ‘burning’ questions we, as innovators, have to face.

It’s free, and you can attend on any device, from anywhere you have an internet connection. The interview talks will be available online to watch at your own convenience – there’s no strict schedule to follow.

Building upon the four essential pillars for innovation

It is always welcome to read a thoughtful article that reminds me, no, it actually inspires me, by reinforcing my own belief that innovation is progressing, even if this is sometimes frustratingly slow. The innovation architecture is progressively being recognized and put into place, it’s forming the building blocks of the innovation platform we need to build upon, ones for more radical innovation outcomes.

So the article “Want to Win at Business Model Innovation? Put these Four Pillars in Place” was written by Rick Waldron, ex Nike, and Intel.

He grabbed my attention with this comment early on in the article:

“ Little attention has been paid to the architecture required to stand up a sustainable, impactful new business innovation capability. Those of us battling it out in the trenches are left to learn the hard way”

I so very much relate to this central recognition that most organizations lack a solid, well thought through innovation architecture, it is one of the real reasons innovation is constantly under-delivering.

Rick points out:“Corporate innovation efforts by and large continue to fall far short of moving the needle in any significant, sustained way or of delivering on the promise of future-proofing companies against ever-increasing disruptive forces.

While a growing number of companies have begun to find some success in implementing design-centered thinking, lean innovation techniques, jobs-to-be-done analysis, and empowering employees to solve customer and internal process problems, much of the focus has been on supporting current business models – i.e., on incremental rather than game-changing innovation. But this work is merely the table stakes for staying in the current game”

The view offered in this article suggests four pillars to be put into place: 1) A Committed and Engaged Leadership, 2) A Comprehensive Innovation Strategy, 3) A Sustained Mindset Shift and 4) A Comprehensive Tool Kit.

Rick’s article just gave me the chance to go back and review my thoughts and relate his excellent suggestions and thinking into some of the work I have written about in this area. So I wanted to link them up a little more in my mind on some diverse and previous thoughts that I have written about and hopefully link them far more into yours and this article of Rick’s.

The voyages of discovery we all need

lens-of-discovery-nasa-imageSince early September I have been significantly focused on researching, relating and renewing my understanding of Business Ecosystems, Platforms and then what led into the power and need of improving customer end experience. This came about from having some evolving conversations with my ‘old’ sparring partner Jeffrey Phillips, over at Ovo Innovation. He nicely moved the ecosystem discussion towards capitalizing on a final outcome: achieving seamless customer experiences and our thinking began to really take off.

Jeffrey Phillips and I have collaborated around different innovation thinking for some years and in a late August discussion over Skype, we realized that what was emerging from our usual exchanges and insights was that the area of Innovation within Ecosystems was gathering pace and what did that mean for innovation in future business and practice implications.

We both have some shared as well as some different views on how this would shape up for the future. As usual in these discussions, we agreed to think about a potential collaboration on this by exchanging some opening thoughts in written exchanges. Those quickly took hold and we realized our need and the greater need was to explore and exploit the key themes of ecosystems, platforms and customer experience far more.

Intersections allow access; they open us up to new possibilities.

Exploring the Intrapreneurial Way in Large Organizations

Unleash the Intrapreneur InsideAre we seeing a change in mentality within large organisations towards encouraging individuals to ‘break out and become more intrapreneurial within their part of the business?’

Is this tapping into the increasing desire to be part of creating something new, to grab back the engagement needed, that sense of identity and a growing sense of ownership?

Large organisations sense they are missing out on radically different business opportunities and cast their envious eyes towards the young start-ups, not just coming up with original ideas to solve existing problems and pent-up needs, but seeing the work as potentially disruptive to those managing in the existing space.

This start-up and entrepreneurial spirit are making many senior executives nervous and they want to find ways to harness this within their own organisations, and thus the intrapreneurial movement has been born and is growing fast.