Exploring Diffusion and Adoption of New Innovation – Part 1

 

crossing-the-chasm

According to Professor Clayton Christensen and drawn from his book “Seeing What’s Next: Using the Theories of Innovation to Predict Industry Change, by Clayton M. Christensen, Scott D. Anthony, and Erik A. Roth. Harvard Business School Press, the only way to look into the future is to use theories.

The best way to make accurate sense of the present, and the best way to look into the future, is through the lens of theory.” The theory of innovation helps to understand the forces that shape the context and influence natural decisions.

This might not be fashionable for many because as soon as you introduce “theory” into the discussion for many of my practical colleagues they want to dismiss it.

Exploring the criteria for collaborative innovation

 

identification

The shape of our collaboration activities has been radically changing in recent years. The combination of technology, the internet, resource constraints and opening up of innovation to the outside world has changed the shape and content of conversations. Shaping conversations can be either intentional or through serendipity. Ideas are usually never fully formed but emerge over these conversations from fragments that need nurturing, encouraging, aligning and developing through ongoing conversations. Often the fragments need a wider network to come together and form around.

sharpen-ideas-quicklyThe push today is the ability to sharpen the ideas quickly and move into some early testing and validation, ideally with the final customer somehow engaged and then from this ‘interaction’ the idea shapes and its final understanding deepens onto a concrete delivery. There is a growing need for more radical, out of the existing box innovation to tap into. Collaborators help here.

Are you opening up the Stage Gates to let the new innovating world in?

clearing-hurdles

Surprisingly the Stage-Gate concept was created in the 1980’s and led to Robert G Cooper’s different evolutions of this evolving and absorbing many new practices and experiences gained by different organizations across this time. Let’s reflect on this, as the Stage-Gate process is still very much alive, although it has been adapted increasingly to fit individual organizations but does it fit the test of time in today’s faster-paced, more risk-needed world of innovation?

There is no question the Stage-Gate process has had a significant impact on the conception, development, and launch of new products. Yet there have been consistent criticisms as the world of innovation has moved on. Today it is faster-paced, far more competitive, and global and becomes less predictable.

The cries of the Stage-Gate process as being too linear, too rigid and far too planned, bordering on prescriptive have all been offered up. The gates are too structured and the constant ‘creep’ of the controlling bureaucracy surrounding it in paperwork, checklists and justification have simply led to so much non-value-added work.

How does it survive, is it because there is nothing else to take its place?

Balancing fluidity and stability

I would argue for new management practices that need to be evolved to deal with digital, disruption and rapidly changing conditions on a consistent basis. Our high levels of rigidity and linear thinking need changing

One of the most critical ones is the degree of fluidity we can achieve in ourselves and our organizations, this will significantly help us to adjust to a changing world, more dynamic, requiring us to be constantly adaptive, with information coming at us at an ever-increasing speed, that needs assimilating, transforming and embedding as new knowledge.

Innovation Formula- Intensity and Purpose

The Innovation Accelerator Model Formula by Agility Innovation

The innovation accelerators model – I often am coming back to this as the formula for building intensity into your innovation activity.

I have been arguing that you can have a unique model for some time. I think the way I have it structured is it is a formula for an innovation acceleration model.

I think it is worth working through, it seems to move with the times of what we need to focus upon.

Risk Aversion Makes Us Feel Ordinary

When did we lose the appetite for risk? Innovation is suffering badly from our present risk adverse approach. Risk-taking has become threatening, we are all ‘fixated’ on covering all the downsides of risk, looking more at the possibilities of loss and less so at all the possibilities of success

So, we end up with “mediocre work within a mediocre company” yet it was not previously like that. Risk aversion had become dominating and the organization’s leadership was signaling “they were really more comfortable being ordinary”.

How does that square off with “we want to be highly innovative, it is important to us, our growth and delivering ongoing value to our shareholders and to our customers depends on us being innovative”.

Extreme Edges- Tough Choices

Within our present business, we are being many ‘transforming’ questions around technology. For instance, the cloud asks a lot of questions for us to determine and decide what ‘resides’ where, what stays inside, what can be dispersed out. Decisions we make will alter our performance ability and how we compete, how we connect and interact.

Are we smarter, can we download the software seamlessly, can we determine what data stays where? What is valuable, what is not, can we layer on increasingly complexity but at the same time strip away unnecessary activities or analytics?

Each of us is making tough technology-related decisions that will determine our abilities to evolve or simply fade away due to this set of evolutionary questions we are all facing.

The Impact Needed From Innovation

The shifts taking place around innovation have been significant in their impact

There is a lot changing in and around innovation, are we accounting for it as much as we should?

The shifts taking place around innovation are been hugely shaped in how digital transformation continues to grow in its importance. How it is influencing much that is surrounding innovation, as it continues to disrupt in faster, demanding ways, where it deconstructs.

It is forcing us to reconstruct our innovative thinking, so as to gain from all this transformation occurring all around us.

Doesn’t the innovation needle keep shifting constantly

Shifting the Needle

Often we are guilty and ignore many of the constants that are required to be overcome in our innovation organizations. We need to ‘set in place’ many aspects of innovation to work. I call these those anchor points, otherwise, we often are simply increasing the layering on, more and more, not giving enough emphasis on how to integrate these into a newly emerging practice of innovation that builds on a solid foundation. Let’s reflect on the changes occurring innovation.

The basics of innovation still form around building the engagement, leadership, and involvement, in constructing a culture, the climate and environment needed, so as to allow innovation to evolve and thrive. Then there is that need for constant investment in people, in our networks and relationships, that all need to come together. These are the foundation to build innovation capacities.

Time-starved, innovation lacking

Today most executives seem to be time-starved. They are constantly reacting to daily events, for fix focusing and fixing short-term performance. This applies to the top executive down to the most junior.

It just seems to me they simply don’t have this luxury to think.

Technology is rapidly taking over this thinking role. We are being deluged by social media that constantly become smarter on your clicks to give you the information to help you in your daily lives.

Yet it is not helping us to really think, we often are simply not connecting the dots, we are chasing the moving dots.