The fear of business contagion requires different innovation response
We are presently facing a profound set of changes in the conditions that businesses operate within the immediate years ahead, that of the fear of business contagion; these will need a different set of innovation shifts and responses to counter this and seize new opportunities.
Over two posts, I want to lay out the underlying concerns (here) and the new dynamics we can deploy by changing how we undertake innovation as my second post.
This first post discusses what is changing, and there is a growing argument in what I am seeing that we are facing one of those contagion periods where one set of conditions is triggering another, followed by another.